Available to hire
I’m a Senior Technical SEO Consultant with 13+ years of experience across UK, US, Australian and South African markets, helping businesses turn complex search problems into clear, prioritised growth roadmaps.
My work covers technical SEO audits, crawlability, indexation, site architecture, Core Web Vitals, structured data, content strategy, analytics/reporting and AI/GEO search visibility. I’ve worked across agency leadership, technical consultancy and long-term growth strategy, often acting as the person brought in when SEO issues are unclear, messy or business-critical.
I help clients understand what is blocking organic growth, what to fix first and how to measure whether the work is moving the right commercial metrics.
Available for technical SEO audits, SEO strategy, analytics/reporting projects, AI search visibility reviews and fractional Head of SEO support.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of SEO at Brain Z Digital
January 1, 2026 - May 1, 2026Led the SEO team in a full-time agency role, overseeing client SEO strategy, team delivery, workflow improvements, quality control, and AI-led SEO initiatives across the department.
Technical SEO Lead at Yellow Ball
November 1, 2025 - December 1, 2025Led Yellow Ball's technical SEO function, AI/Geo SEO product development, reporting frameworks, and technical delivery standards across the agency; acted as internal and external technical SEO authority and supported cross-team operations, innovation, and new business.
Head of Technical SEO at Yellow Ball
May 1, 2025 - October 1, 2025Promoted to oversee the South African SEO team; led technical best practices, audits, and cross-functional operations; supported innovation and new business.
Senior SEO Account Manager at Yellow Ball
November 1, 2022 - April 30, 2025Led SEO strategy and growth for a diverse portfolio of UK and SA clients; delivered technical audits and collaboration with developers to remediate indexing and CWV issues; maintained client relationships with clear reporting and strategic leadership.
Head of SEO (South Africa) at Roast
December 1, 2021 - November 1, 2022Led SA operations; delivered high-level SEO strategies and technical audits; built reporting dashboards and client narratives to drive growth.
Head of SEO (South Africa) at Roast (London)
December 1, 2021 - November 30, 2022Oversee SA operations, deliver high-level SEO strategies and technical audits for enterprise and mid-market clients; collaborated with UK delivery teams and managed cross-region workflows.
Senior Marketing Technician at Two Three Bird
May 1, 2020 - November 1, 2021Owned omnichannel SEO for multiple brands across Australia, the US, and the UK; built dashboards and analytics; conducted advanced SEO audits and set site-upgrading standards; presented insights to major partners.
Head of SEO at Hells Bells Digital
June 1, 2019 - April 1, 2020Established agency SEO processes and deliverables; managed client sites, CWV, architecture issues; built internal dashboards and supported CEO with operational systems.
Head of SEO & Tech at Hells Bells Digital
June 1, 2016 - September 1, 2019Established the agency's SEO processes, technical standards, and delivery systems; built and launched client sites; created internal performance dashboards and supported operational systems.
Head of SEO at World Wide Creative
June 1, 2015 - June 1, 2016Built centralized SEO operations; managed client portfolios across ecommerce, travel, fitness, finance, and more; supported sales with pitch research and opportunity identification.
Head of SEO at Titan Digital
June 1, 2015 - June 1, 2016Led the SEO function; recruited and trained the SEO team; created weekly delivery and performance reports; supported sales with pitch research and needs analysis.
SEO Strategist at Quirk
April 1, 2013 - December 31, 2013Conducted technical audits, keyword research, and link-building for major SA and UK brands; produced monthly performance reports and strategic insights.
Web Admin & SEO Manager at ORMs Direct
May 1, 2011 - March 31, 2013Optimized the Magento ecommerce platform; executed on-site improvements, metadata, structure and UX tweaks; managed social media, marketing tasks, and ongoing SEO production.
Education
Qualifications
Bachelor of Arts
January 1, 2008 - January 1, 2010UK Digital Excellence Award - Best Use of AI
January 1, 2026 - June 27, 2026BrightonSEO Professional Development Event
January 1, 2022 - June 27, 2026Digital Marketer Conversion Funnel Mastery Certification
January 1, 2017 - June 27, 2026Google Analytics Certified
January 1, 2014 - June 27, 2026Consumer Marketing Insights 2015 (eBook) – Oneu Agency publication
January 1, 2015 - June 27, 2026Bachelor of Arts
January 1, 2008 - January 1, 2010UK Digital Excellence Award - Best Use of AI
January 1, 2026 - July 1, 2026BrightonSEO Professional Development Attendee
January 1, 2022 - July 1, 2026Digital Marketing Funnel Mastery Certification
January 1, 2017 - July 1, 2026Google Analytics Certified
January 1, 2014 - July 1, 2026Consumer Marketing Insights – OneU Agency Publication
January 1, 2015 - July 1, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Computers & Electronics, Travel & Hospitality, Financial Services, Telecommunications, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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