Dean Claassens
I’m a Senior Technical SEO Consultant with 13+ years of experience across UK, US, Australian and South African markets, helping businesses turn complex search problems into clear, prioritised growth roadmaps.
About
I’m a Senior Technical SEO Consultant with 13+ years of experience across UK, US, Australian and South African markets, helping businesses turn complex search problems into clear, prioritised growth roadmaps.
My work covers technical SEO audits, crawlability, indexation, site architecture, Core Web Vitals, structured data, content strategy, analytics/reporting and AI/GEO search visibility. I’ve worked across agency leadership, technical consultancy and long-term growth strategy, often acting as the person brought in when SEO issues are unclear, messy or business-critical.
I help clients understand what is blocking organic growth, what to fix first and how to measure whether the work is moving the right commercial metrics.
Available for technical SEO audits, SEO strategy, analytics/reporting projects, AI search visibility reviews and fractional Head of SEO support.
- 13 years' experience
- Joined June 2026
Industry experience
- Software & Internet
- Media & Entertainment
- Professional Services
- Computers & Electronics
- Travel & Hospitality
- Financial Services
- Telecommunications
- Other
More experts in Cape Town, South Africa
- AI Strategy Consultants for hire in Cape Town, South Africa
- Brand Designers for hire in Cape Town, South Africa
- Content Producers for hire in Cape Town, South Africa
- Content Strategists for hire in Cape Town, South Africa
- Digital Marketers for hire in Cape Town, South Africa
- Growth Marketers for hire in Cape Town, South Africa
- Marketing Strategists for hire in Cape Town, South Africa
- Performance Marketers for hire in Cape Town, South Africa
- SEO Experts for hire in Cape Town, South Africa
- Web Designers for hire in Cape Town, South Africa
Work experience· 13 roles
Led the SEO team in a full-time agency role, overseeing client SEO strategy, team delivery, workflow improvements, quality control, and AI-led SEO initiatives across the department.
Led Yellow Ball's technical SEO function, AI/Geo SEO product development, reporting frameworks, and technical delivery standards across the agency; acted as internal and external technical SEO authority and supported cross-team operations, innovation, and new business.
Promoted to oversee the South African SEO team; led technical best practices, audits, and cross-functional operations; supported innovation and new business.
Certifications and awards· 12
Hire Dean Claassens today
Post a job and invite Dean, or contact them directly. No hidden commission.