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I'm an advertising sales and media executive with more than 30 years of experience driving revenue growth, leading high-performing teams, and building long-term client partnerships. I've generated top regional revenue for Basis Technologies, built and led Zeko Media, and consulted with major brands and agencies to deliver digital advertising solutions and software platform adoption. I’m open to consulting opportunities in advertising sales, digital media strategy, and client development.…I'm an advertising sales and media executive with more than 30 years of experience driving revenue growth, leading high-performing teams, and building long-term client partnerships. I've generated top regional revenue for Basis Technologies, built and led Zeko Media, and consulted with major brands and agencies to deliver digital advertising solutions and software platform adoption. I’m open to consulting opportunities in advertising sales, digital media strategy, and client development.

Dean Zeko

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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I'm an advertising sales and media executive with more than 30 years of experience driving revenue growth, leading high-performing teams, and building long-term client partnerships. I've generated top regional revenue for Basis Technologies, built and led Zeko Media, and consulted with major brands and agencies to deliver digital advertising solutions and software platform adoption. I’m open to consulting opportunities in advertising sales, digital media strategy, and client development.…I'm an advertising sales and media executive with more than 30 years of experience driving revenue growth, leading high-performing teams, and building long-term client partnerships. I've generated top regional revenue for Basis Technologies, built and led Zeko Media, and consulted with major brands and agencies to deliver digital advertising solutions and software platform adoption. I’m open to consulting opportunities in advertising sales, digital media strategy, and client development.

Available to hire

I’m an advertising sales and media executive with more than 30 years of experience driving revenue growth, leading high-performing teams, and building long-term client partnerships.

I’ve generated top regional revenue for Basis Technologies, built and led Zeko Media, and consulted with major brands and agencies to deliver digital advertising solutions and software platform adoption. I’m open to consulting opportunities in advertising sales, digital media strategy, and client development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Vice President, Client Development at Basis Technologies (formerly Basis LLC)

January 1, 2013 - January 1, 2023

Led one of the largest and highest-performing client development teams; generated $75M+ in annual revenue, the highest of any region for 10 consecutive years. Consulted with major national brands and advertising agencies to deliver digital advertising solutions and Basis software platform adoption. Drove enterprise-level sales strategies across programmatic, search, social, and cross-channel digital media. Certified in Basis media planning and software applications. Partnered with internal product, operations, and leadership teams to ensure campaign success and customer retention.

Owner & CEO at Zeko Media

January 1, 1997 - January 1, 2013

Founded and operated a print and digital media sales organization representing premier national publishers. Managed a sales team and all business operations for a company generating $10M in annual revenue. Represented brands including National Geographic, Bloomberg, Time Inc., Disney, Condé Nast, TV Guide, and Huffington Post. Built long-term media partnerships across the Southwest region with agencies, marketers, and national accounts.

Partner at Ingersoll, Redding, Kellner & Zeko

January 1, 1992 - January 1, 1997

Partner in a print advertising sales organization representing Hearst and American Express Publishing. Sold premium print advertising solutions to regional and national clients.

Associate Media Director at NW Ayer Advertising

January 1, 1988 - January 1, 1992

Oversaw media planning and buying for JCPenney.

Media Supervisor at Bloom Advertising

January 1, 1985 - January 1, 1988

Led media strategy and planning for Nestlé and Carnation brands.