Led the end-to-end development of a new corporate brochure designed to enhance branding, communicate product value, and enable our sales team with a compelling, on-brand marketing tool. Strategy: I began by aligning with internal stakeholders, including sales, engineering, and executive leadership, to define key messaging objectives and ensure the brochure addressed the agriculture persona. A competitive analysis and audit of existing materials revealed opportunities to clarify our unique value proposition and emphasize structural advantages. Design & Layout: Working closely with the graphicdesign team, I directed the visual layout to reflect our updated brandidentity. The design leveraged bold structural imagery, clean typography, and an intuitive flow that guided the reader through product benefits, technical features, and customer success stories. We created modular content sections to accommodate customization by industry or geography. Copywriting: I developed original, benefit-driven copy focused on value, durability, and ROI, translating technical product data into accessible, persuasive content. Taglines, headlines, and body copy were tailored to drive engagement while maintaining technical accuracy. Production: I managed all aspects of production, from selecting print vendors and approving proofs to coordinating print runs for trade shows and dealer distribution. A digital version was also created for use in email marketing and online lead capture campaigns. Outcome: The brochure became a cornerstone of Calhoun’s marketing collateral, credited by the sales team with improving client conversations and increasing engagement at industry events. It contributed to a more cohesive brand experience across touchpoints and supported a measurable increase in lead quality post-distribution. photo logo graphicdesigner illustrator branding designer
- Content Designer
- Content Producer
- Content Strategist