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Hi, I’m Dearna Paehoh-Ele, a graphic designer with over a decade of experience helping brands tell their stories through cohesive visual identities, packaging, and print materials. I excel at turning concepts into on-brand visuals across logos, packaging, apparel, publications, and promotional materials. I’m detail-oriented, collaborative, and enjoy working with marketing and cross-functional teams to deliver high-quality work on time and within budget. When I’m not designing, I love typography, color theory, and keeping up with print production best practices to ensure every piece looks great in print and online.…Hi, I’m Dearna Paehoh-Ele, a graphic designer with over a decade of experience helping brands tell their stories through cohesive visual identities, packaging, and print materials. I excel at turning concepts into on-brand visuals across logos, packaging, apparel, publications, and promotional materials. I’m detail-oriented, collaborative, and enjoy working with marketing and cross-functional teams to deliver high-quality work on time and within budget. When I’m not designing, I love typography, color theory, and keeping up with print production best practices to ensure every piece looks great in print and online.

Dearna Paehoh-Ele

Graphic Designer, Brand Designer, Logo Designer, +2

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Hi, I’m Dearna Paehoh-Ele, a graphic designer with over a decade of experience helping brands tell their stories through cohesive visual identities, packaging, and print materials. I excel at turning concepts into on-brand visuals across logos, packaging, apparel, publications, and promotional materials. I’m detail-oriented, collaborative, and enjoy working with marketing and cross-functional teams to deliver high-quality work on time and within budget. When I’m not designing, I love typography, color theory, and keeping up with print production best practices to ensure every piece looks great in print and online.…Hi, I’m Dearna Paehoh-Ele, a graphic designer with over a decade of experience helping brands tell their stories through cohesive visual identities, packaging, and print materials. I excel at turning concepts into on-brand visuals across logos, packaging, apparel, publications, and promotional materials. I’m detail-oriented, collaborative, and enjoy working with marketing and cross-functional teams to deliver high-quality work on time and within budget. When I’m not designing, I love typography, color theory, and keeping up with print production best practices to ensure every piece looks great in print and online.

Available to hire

Hi, I’m Dearna Paehoh-Ele, a graphic designer with over a decade of experience helping brands tell their stories through cohesive visual identities, packaging, and print materials. I excel at turning concepts into on-brand visuals across logos, packaging, apparel, publications, and promotional materials.

I’m detail-oriented, collaborative, and enjoy working with marketing and cross-functional teams to deliver high-quality work on time and within budget. When I’m not designing, I love typography, color theory, and keeping up with print production best practices to ensure every piece looks great in print and online.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Contract Graphic Designer at The Surfboard Warehouse

November 1, 2025 - Present

Collaborate with Marketing/Ecommerce and internal teams to understand project briefs, objectives, and target audiences. Design logos, infographics, brochures, flyers, posters, email templates, website banners, and social media graphics. Select and manipulate photographs, illustrations, and other visual elements to enhance designs. Prepare and present design concepts and mockups to stakeholders for review and feedback. Ensure all designs are visually appealing, on-brand, and optimized for their intended medium (e.g., web optimization, print-ready files). Collaborate with external vendors as needed.

Freelance Graphic Designer at Various clients

September 1, 2020 - November 1, 2025

Delivered branding, logo, packaging, uniforms, signage, apparel, and marketing assets for a range of local and international clients including Chadee Cafe, B’lan Fried Chicken, Arbung Thai Food, RSW Wall & Ceiling Expert Ltd, RSV Merchandise, Xrisp Xlean Brand, Iqra School, Zanzibari, Inlux Thai Massage, Manop Kitchen and The Surfboard Warehouse.

Shop Manager at Emmy Yala

May 1, 2015 - July 1, 2020

Designed uniforms, bags, business cards, and branding materials; managed operations and team workflows to ensure efficient production and on-brand output.

Junior Graphic Designer at The Surfboard Warehouse

February 1, 2010 - January 1, 2015

Product design for top NZ retailers, contributing to branding and packaging and supporting marketing assets.

Sushi Maker at Manna Sushi

August 1, 2009 - November 1, 2009

Sushi preparation and customer service; supported kitchen operations and guest experience.

Newspaper Delivery at Wanganui Chronicle

December 1, 2008 - March 1, 2009

Delivered newspapers and assisted with distribution logistics.

Graphic Design Intern at Flexcomm

January 1, 2007 - March 1, 2007

Print layout, icon design, photo editing; gained hands-on experience in design workflows.