Available to hire
I am a strategic and creative marketing professional with 6+ years of experience across B2B, B2C, SaaS, and Real Estate. I thrive on turning insights into compelling campaigns that drive growth and engagement.
My strengths include content strategy, brand development, digital campaigns, SEO, paid media, and marketing automation. I enjoy collaborating with multicultural teams across EMEA, NA, and APAC to deliver results.
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Dutch
Beginner
French
Beginner
Work Experience
Global Marketing Specialist at Freelance / Self-employed
September 1, 2025 - PresentCollaborating with B2B and B2C companies to develop tailored marketing strategies; conducting market research to identify trends and opportunities; creating and implementing campaigns to boost brand visibility and engagement; leveraging digital marketing tools and analytics to measure performance and optimise results; establishing partnerships to expand reach; supporting sales with conversion-focused content and digital assets.
Product & Performance Marketing Manager at Tribes Inspiring Workplaces
October 1, 2024 - December 31, 2025Designed and executed strategic marketing campaigns across NL, DE, BE; generated €300,000 in qualified leads with a €500/month budget; developed brand messaging for 17+ coworking/office locations; ensured consistent storytelling across digital and print; led content production for SEO, blogs, newsletters, email, and social; executed SEM and Google Ads strategies; built partnerships and a broker network to expand business reach and visibility; supported sales with conversion-focused content and digital assets.
Strategic Marketing Content Analyst at Assertive Yield
October 1, 2022 - September 30, 2023Developed multi-touchpoint content strategies (email, blog, social) for a SaaS audience; generated 4 premium publisher clients (Conde Nast, Freestar, Times) within 3 months through inbound content funnels; managed SEO workflows and rebranded website for evolving SaaS offering; utilized HubSpot and analytics to optimize engagement and nurture leads.
International Marketing & Communications Specialist at CINET
May 1, 2022 - September 30, 2022Spearheaded global communications strategy for 350+ companies during an international awards event in Milan, Italy; created and published content for emails, newsletters, magazines, social media, flyers, and online/offline marketing platforms.
Executive Content Marketing – Brand Marketing at Purplle.com
October 1, 2019 - April 30, 2022Launched 'Purple Beauty Edit' digital magazine; increased CTR by 6% within 6 months; created SEO-optimized content across app, blog, push notifications, and emails; led brand video production and content creation for 6 B2B channels (reach: 1M+); managed cross-sector clients (FMCG, fintech, pharma) with targeted communication strategies.
Education
Research Traineeship in Digital Innovation & Design Transformation at Amsterdam University of Applied Sciences
October 1, 2023 - September 30, 2024MA Journalism & Media Communications at University of Sussex
January 1, 2018 - December 31, 2019BA English Literature at Loreto College
January 1, 2014 - December 31, 2017Qualifications
Google Digital Garage: Digital Marketing
January 11, 2030 - March 11, 2026HubSpot: Content Marketing
January 11, 2030 - March 11, 2026UC Davis: Content Strategy
January 11, 2030 - March 11, 2026Hogeschool van Amsterdam: Design Thinking Fundamentals
January 11, 2030 - March 11, 2026Advanced Excel for Business (Automation & Analytics)
January 11, 2030 - March 11, 2026Industry Experience
Software & Internet, Media & Entertainment, Real Estate & Construction, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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