I am a strategic and creative marketing professional with 6+ years of experience across B2B, B2C, SaaS, and Real Estate. I thrive on turning insights into compelling campaigns that drive growth and engagement. My strengths include content strategy, brand development, digital campaigns, SEO, paid media, and marketing automation. I enjoy collaborating with multicultural teams across EMEA, NA, and APAC to deliver results.

Debalina Mukherjee

I am a strategic and creative marketing professional with 6+ years of experience across B2B, B2C, SaaS, and Real Estate. I thrive on turning insights into compelling campaigns that drive growth and engagement. My strengths include content strategy, brand development, digital campaigns, SEO, paid media, and marketing automation. I enjoy collaborating with multicultural teams across EMEA, NA, and APAC to deliver results.

Available to hire

I am a strategic and creative marketing professional with 6+ years of experience across B2B, B2C, SaaS, and Real Estate. I thrive on turning insights into compelling campaigns that drive growth and engagement.

My strengths include content strategy, brand development, digital campaigns, SEO, paid media, and marketing automation. I enjoy collaborating with multicultural teams across EMEA, NA, and APAC to deliver results.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Dutch
Beginner
French
Beginner

Work Experience

Global Marketing Specialist at Freelance / Self-employed
September 1, 2025 - Present
Collaborating with B2B and B2C companies to develop tailored marketing strategies; conducting market research to identify trends and opportunities; creating and implementing campaigns to boost brand visibility and engagement; leveraging digital marketing tools and analytics to measure performance and optimise results; establishing partnerships to expand reach; supporting sales with conversion-focused content and digital assets.
Product & Performance Marketing Manager at Tribes Inspiring Workplaces
October 1, 2024 - December 31, 2025
Designed and executed strategic marketing campaigns across NL, DE, BE; generated €300,000 in qualified leads with a €500/month budget; developed brand messaging for 17+ coworking/office locations; ensured consistent storytelling across digital and print; led content production for SEO, blogs, newsletters, email, and social; executed SEM and Google Ads strategies; built partnerships and a broker network to expand business reach and visibility; supported sales with conversion-focused content and digital assets.
Strategic Marketing Content Analyst at Assertive Yield
October 1, 2022 - September 30, 2023
Developed multi-touchpoint content strategies (email, blog, social) for a SaaS audience; generated 4 premium publisher clients (Conde Nast, Freestar, Times) within 3 months through inbound content funnels; managed SEO workflows and rebranded website for evolving SaaS offering; utilized HubSpot and analytics to optimize engagement and nurture leads.
International Marketing & Communications Specialist at CINET
May 1, 2022 - September 30, 2022
Spearheaded global communications strategy for 350+ companies during an international awards event in Milan, Italy; created and published content for emails, newsletters, magazines, social media, flyers, and online/offline marketing platforms.
Executive Content Marketing – Brand Marketing at Purplle.com
October 1, 2019 - April 30, 2022
Launched 'Purple Beauty Edit' digital magazine; increased CTR by 6% within 6 months; created SEO-optimized content across app, blog, push notifications, and emails; led brand video production and content creation for 6 B2B channels (reach: 1M+); managed cross-sector clients (FMCG, fintech, pharma) with targeted communication strategies.

Education

Research Traineeship in Digital Innovation & Design Transformation at Amsterdam University of Applied Sciences
October 1, 2023 - September 30, 2024
MA Journalism & Media Communications at University of Sussex
January 1, 2018 - December 31, 2019
BA English Literature at Loreto College
January 1, 2014 - December 31, 2017

Qualifications

Google Digital Garage: Digital Marketing
January 11, 2030 - March 11, 2026
HubSpot: Content Marketing
January 11, 2030 - March 11, 2026
UC Davis: Content Strategy
January 11, 2030 - March 11, 2026
Hogeschool van Amsterdam: Design Thinking Fundamentals
January 11, 2030 - March 11, 2026
Advanced Excel for Business (Automation & Analytics)
January 11, 2030 - March 11, 2026

Industry Experience

Software & Internet, Media & Entertainment, Real Estate & Construction, Professional Services, Retail