Debashish Pradhan
I’m Debashish Pradhan, a Creative Director who leads brand strategy, GenAI integration, and digital storytelling.
About
I’m Debashish Pradhan, a Creative Director who leads brand strategy, GenAI integration, and digital storytelling. I excel at steering cross-functional teams, optimizing creative workflows, and delivering campaigns that align with business goals.
Over 8+ years, I’ve partnered with clients to modernize brands, reduce concept-to-asset time using GenAI tools, and drive measurable outcomes. I’ve worked with 50 years plus hospitality brands such as Nanglo, which has opened restaurants in Nepal as well as India. I’ve also delivered campaigns for global digital transformation projects and clients like KFC Nepal and Miss Universe Nepal, achieving significant engagement gains and cost savings. I thrive in stakeholder workshops, client presentations, and building AI-assisted storytelling prototypes to accelerate ideation and publishing.
- 7 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Travel & Hospitality
Work experience
Developed brand identities for emerging hospitality and food brands targeting Gen Z audiences across South Asia. Integrated AI-generated predictive insights to shape product launches and social content, enhancing audience targeting precision by 30%. Delivered training sessions for internal teams on using AI tools for autonomous brand storytelling and publishing. Designed and delivered full branding kits, UX design systems, and go-to-market assets within 3-week agile cycles.
Led creative strategy and brand positioning; GenAI development and automation; AI-driven visual storytelling and prompt engineering; cross-functional stakeholder collaboration; campaign development across digital, video, and social; budget, resource and timeline management.
Directed full-scale creative campaigns for global digital transformation clients; led GenAI tool integration (ChatGPT, Midjourney, Firefly) into content pipelines, reducing concept-to-asset time by 40% and cutting production costs by 20%. Managed a cross-disciplinary team of 8+ creatives; implemented brand QA systems ensuring 100% consistency across 250+ assets quarterly. Oversaw web, mobile, and social creative operations, aligning with marketing, sales, and product for unified GTM. Pitched strategies to senior executives and clients, securing approvals and higher throughput. Drove AI-assisted storytelling prototype that accelerated ideation by 60% and produced 300+ assets. Collaborated with media teams on A/B testing that boosted ad performance by 15%.
Certifications and awards
Hire Debashish Pradhan today
Post a job and invite Debashish, or contact them directly. No hidden commission.