Available to hire
Hi, I’m Deb a Canada-based content creator and digital designer helping brands show up authentically online. With a background in media and design, I craft UGC that blends storytelling, strategy, and scroll-stopping visuals. Whether it’s a playful TikTok or a polished product reel, my focus is on creating content that feels organic and drives real results.
Experience Level
Language
English
Fluent
Work Experience
Brand Engagement Specialist at Aylo
May 1, 2024 - PresentDirectly drove audience growth and brand engagement across Aylo's social platforms, including managing Brazzers' social channels and communities of 4M–14M followers on Instagram, Twitter/X, TikTok, and YouTube. Designed and executed the podcast's content strategy, expanding its audience to 70K+ followers in six months and achieving top-5% industry ranking. Led cross-functional initiatives including sales promotions, content development, scheduling, and asset coordination, contributing to award recognition for digital excellence.
Social Media Coordinator at Hillel Ontario
January 1, 2023 - April 1, 2024Developed and executed a 3x weekly content schedule; published content and managed social output. Grew Instagram followers by 25% through visually engaging, student-focused campaigns and built monthly content calendars aligned with events, partnerships, and strategic brand objectives.
Digital Marketing Coordinator at JACS Toronto
January 1, 2022 - August 1, 2023Designed and led a digital fundraising campaign that raised $118K, exceeding target by 18% through data-driven targeting and creative optimization. Produced and managed biweekly branded newsletters and email campaigns, achieving strong open and retention rates while reinforcing member loyalty. Partnered with cross-functional teams to align social, email, and event marketing, strengthening overall digital presence and audience engagement.
Research Project Lead, Digital Health Innovation at Toronto Metropolitan University
January 1, 2024 - August 1, 2024Led applied research with Dr. Chando ss on leveraging digital innovation to improve quality of care in long-term care settings. Supervised research assistants, fostering academic growth through guided inquiry, reflective practice, and collaborative problem-solving. Designed structured project workflows with timelines, task delegation, and performance evaluation to ensure high-quality outputs for scholarly and public dissemination.
Educational Media Designer at Baycrest Centre
September 1, 2023 - August 1, 2024Designed and developed an interactive educational game for Ontario’s Simulation Expo, translating cognitive health research into an engaging digital experience. Applied user-centered design principles to ensure accessibility for older adults and health care professionals, integrating gerontology research into public education tools. Advanced public engagement initiatives by transforming research findings into compelling interactive media experiences through game design.
Education
Master of Digital Media at Toronto Metropolitan University
January 1, 2023 - January 1, 2024Bachelor of Arts at University of Guelph
January 1, 2019 - January 1, 2023Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Healthcare, Education
Experience Level
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