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I’m Deborah Wroe, a freelance copywriter who helps brands tell compelling stories through words. Since 2018, I’ve written web copy, press releases, annual reports, newsletters, email marketing and sales literature for a wide range of UK and international clients, with a focus on clear messaging, human case studies and the kind of content that genuinely connects. My background spans marketing and communications roles across agencies and in-house teams, including social media strategy, PR, internal communications and event-focused comms. I’ve also led research and interview-led writing—turning conversations with contractors, senior stakeholders and communities into engaging updates and campaigns—so every piece I produce has both substance and personality.…I’m Deborah Wroe, a freelance copywriter who helps brands tell compelling stories through words. Since 2018, I’ve written web copy, press releases, annual reports, newsletters, email marketing and sales literature for a wide range of UK and international clients, with a focus on clear messaging, human case studies and the kind of content that genuinely connects. My background spans marketing and communications roles across agencies and in-house teams, including social media strategy, PR, internal communications and event-focused comms. I’ve also led research and interview-led writing—turning conversations with contractors, senior stakeholders and communities into engaging updates and campaigns—so every piece I produce has both substance and personality.

Deborah Wroe

Copywriter, Freelance Digital Illustrator, Writer, +2

5.0 (5 reviews)

I’m Deborah Wroe, a freelance copywriter who helps brands tell compelling stories through words. Since 2018, I’ve written web copy, press releases, annual reports, newsletters, email marketing and sales literature for a wide range of UK and international clients, with a focus on clear messaging, human case studies and the kind of content that genuinely connects. My background spans marketing and communications roles across agencies and in-house teams, including social media strategy, PR, internal communications and event-focused comms. I’ve also led research and interview-led writing—turning conversations with contractors, senior stakeholders and communities into engaging updates and campaigns—so every piece I produce has both substance and personality.…I’m Deborah Wroe, a freelance copywriter who helps brands tell compelling stories through words. Since 2018, I’ve written web copy, press releases, annual reports, newsletters, email marketing and sales literature for a wide range of UK and international clients, with a focus on clear messaging, human case studies and the kind of content that genuinely connects. My background spans marketing and communications roles across agencies and in-house teams, including social media strategy, PR, internal communications and event-focused comms. I’ve also led research and interview-led writing—turning conversations with contractors, senior stakeholders and communities into engaging updates and campaigns—so every piece I produce has both substance and personality.

Available to hire

I’m Deborah Wroe, a freelance copywriter who helps brands tell compelling stories through words. Since 2018, I’ve written web copy, press releases, annual reports, newsletters, email marketing and sales literature for a wide range of UK and international clients, with a focus on clear messaging, human case studies and the kind of content that genuinely connects.

My background spans marketing and communications roles across agencies and in-house teams, including social media strategy, PR, internal communications and event-focused comms. I’ve also led research and interview-led writing—turning conversations with contractors, senior stakeholders and communities into engaging updates and campaigns—so every piece I produce has both substance and personality.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Freelance copywriter at Dead Good With Words

February 1, 2018 - Present

Freelance copywriting for a variety of UK and international clients, telling brand stories through web copy, press releases, annual reports, newsletters, email marketing and sales literature. Examples include blog posts and social media updates for a health and safety training company; interviewing contractors and senior staff for a global chemical company and producing staff newsletters; and PR and human case studies for a global prosthetics brand.

Partner at Owl Marketing

December 1, 2010 - May 1, 2018

Marketing and communications agency partner specialising in social media, communications, events and PR for UK and international clients. Delivered PR, social media and internal communications for a local social housing provider; provided social media training and strategy for a local radio station; and created social media strategy for a local football club.

Co-founder at Owl Business News

June 1, 2010 - February 1, 2018

Researched, interviewed and wrote all original copy for a local business e-newsletter. Managed social media (Twitter feed and Facebook page) and supported branding and positioning.

Regional Co-ordinator at Twestival™ (Twitter Festival)

January 1, 2010 - March 1, 2010

Contributed to Twestival, a global grassroots social media fundraising initiative that raised over $1.2 million for 137 nonprofits within 14 months. Worked within the broader initiative between January 2010 and March 2010.

Social Media Advisor at Bondi Rescue Lifeguards

July 1, 2009 - January 1, 2010

Advised on social media strategy, including Twitter and Facebook, for Bondi Rescue Lifeguards (lifeguards and a successful reality TV show). Focused on content strategy, timing and planning, delivery, competitions, image use and brand protection.

Marcomms consultant at Real Estate Video business

June 1, 2009 - October 1, 2009

Delivered EDMs, supported a website content overhaul, and contributed to PR including press releases, media lists and follow up.

Marcomms Advisor at Australian Families for Children

April 1, 2009 - December 1, 2009

Additional marcomms advisory role focused on grant applications, appeal letter copy and fundraising concert promotion.

Marcomms consultant at Organic Expo

April 1, 2009 - July 1, 2009

Supported wide-ranging marcomms work leading up to the 2009 Australian Organic Expo in Melbourne, held in July 2009.

Marcomms Advisor at Australian Families for Children

April 1, 2009 - December 1, 2009

Researched and wrote grant applications and produced copy for appeal letters and promotion of a fundraising concert for a not-for-profit organisation facilitating inter-country adoption.

Regional Co-ordinator at Twestival™ (or Twitter Festival)

January 1, 2008 - March 1, 2010

Used social media for social good as part of Twestival™, a large global grassroots social media fundraising initiative.

Marketing and Communications Officer at Bolton at Home

January 1, 2006 - September 1, 2006

Worked within the communications and marketing team for Bolton at Home, responsible for communications relating to council homes in Bolton. Managed client marketing and communications campaigns including corporate literature, press campaigns, product and service launches, photography shoots, events and PR. Produced agency briefing documents with corporate guidelines and measurable outcomes, handled PR including damage limitation and secured positive coverage through good-news stories, introduced an annual editorial plan, and provided ghost writing for senior management.

Regional Manager, DMA North at DMA North

January 1, 2006 - January 1, 2008

Managed marketing and membership engagement and recruitment strategy for the North region of the largest marketing communications trade association in Europe, representing approximately 1000 corporate members and over £2.5m in membership revenue. Owned integrated direct mail, online and email campaigns, newsletters, events and exhibitions. Identified sponsorship and partnerships; led media engagement through articles and access to national marketing experts; supported the DMA North Council; and developed and ran training and networking events, including a record turnout charity ball.

Conference and Events Manager at AUA

October 1, 2000 - March 1, 2005

Managed the professional development conference programme for UK and international higher education managers, including the largest conference in the higher education calendar (up to 1200 delegates, 200 speakers, and an accompanying exhibition). Also led the annual professional development events programme with up to 16 events annually, covering content, policies, logistics, marketing, PR, communications and sponsorship. Increased sponsorship revenues by 30% in year 1 and standardised procedures to improve efficiency.

Unit Co-ordinator at PTIU

April 1, 1998 - September 1, 2000

Oversaw successful running of the unit including marketing and promotional activities, media liaison, administration and financial management, staff supervision and library management. Produced layout/design and proof reading of a bi-monthly journal; managed media liaison; introduced annual events programming; created sponsorship opportunities to increase income; and developed the unit promotional strategy and services.

Events Officer at CLES

May 1, 1996 - March 1, 1998

Organised an annual programme of events to influence economic development policy makers at national and local levels. Managed major events including a 3-day residential summer school and a 2-day annual conference with speakers such as government ministers, MPs, MEPs and leading academics. Led publicity, marketing and advertising, introduced an event management database, set up a press database to improve coverage and national profile, sourced and appointed a mailing house, and established reciprocal agreements with similar organisations to reduce marketing costs.

Marketing Assistant at CSU Publications

March 1, 1996 - May 1, 1996

Assisted with annual advertising strategy, wrote internal and external adverts for publications, and compiled and produced an in-house monthly newsletter.

Project Administrator & Business Development Assistant at SGS

October 1, 1995 - February 1, 1996

Administered key clients and supported the Sales and Marketing Manager to develop the business. Tasked with improving the quality of service to clients and maximising profit within the division.

Events Organiser at Textile Institute

October 1, 1992 - October 1, 1995

Organised, marketed and managed conferences, seminars and study tours in the UK and internationally, including conferences in Hong Kong, Atlanta and Istanbul and study tours in the US and Italy.