Deborah Dooshima

Developed and managed social media content strategies for a luxury aesthetics studio, aligning creative output with brand positioning and business goals. Owned paid social budget and campaign performance, analyzing targeting, spend, and creative effectiveness to optimize ROI and guide monthly strategy reports for leadership. Partnered directly with the CEO on research and annual roadmaps, turning performance insights into campaign and content priorities. Led brand positioning, messaging, and end-to-end campaign execution, ensuring creative work supported clear audience and business objectives. Managed client journey from inquiry to booking using customer data to improve messaging and conversion, and executed influencer/creator outreach to increase visibility and drive bookings.

Built and executed campaign strategy across four product verticals (ride-hailing, food delivery, logistics, payments), using performance data to guide budget, creative direction, and targeting. Drove a content pivot that contributed to 2M+ organic video views and improved organization of messaging by restructuring the content calendar around weekly product and customer-journey themes. Developed and executed multiple campaigns end-to-end—from concept and messaging to content execution and promotion—plus used incentive and adoption data to shape the Data for Less narrative and drive 2,000+ user sign-ups in one month. Co-developed the annual strategic roadmap, led influencer and UGC collaborations, supported Meta ads and paid social for acquisition, and worked with designers and creatives to deliver platform-specific short-form video and promotional creatives.

Led social and creative strategy for a health-focused nonprofit, translating technical DNA and ancestry topics into accessible community storytelling. Developed content and communication plans around DNA, health, heritage, and community, including campaign ideation and messaging for digital platforms. Planned and managed campaigns such as the 50 Days DNA Health & Wellness Challenge and supported broader digital efforts like The Great Reconnection / Project 12 Million fundraising. Created content to promote events, webinars, and DNA education initiatives, and collaborated with the team to communicate complex topics simply while strengthening community engagement.