Deborah Victor Edim
Hi, I’m Deborah Victor Edim—an experienced Social Media Manager and Content Strategist who helps fitness coaches and personal brands build a strong, trustworthy online presence.
About
Hi, I’m Deborah Victor Edim—an experienced Social Media Manager and Content Strategist who helps fitness coaches and personal brands build a strong, trustworthy online presence. I plan and create strategic content, develop content calendars, and optimize profiles so brands can grow their reach and engagement consistently.
I also enjoy working on the design side, using Canva to produce branded visuals that match the brand voice and help capture attention on platforms like Instagram, LinkedIn, and Facebook. From running audits to researching audience needs and crafting captions with strong hooks and CTAs, I focus on content that solves real audience problems and supports business growth.
- Joined September 2026
Industry experience
- Media & Entertainment
Work experience
Developed social media strategies for fitness coaches and personal brands, including brand and social media audits, content calendar creation, and content aligned with audience needs and buyer journey stages. Researched buyer personas, crafted educational/motivational/problem-solving content, and supported profile optimization and personal branding. Wrote captions, hooks, and CTAs for Instagram and LinkedIn, and planned content pillars and strategy based on brand voice and audience awareness level.
Conducted brand and social media audits to identify areas for improvement, created and managed weekly content, and developed engagement-focused content ideas. Produced branded social media graphics using Canva and supported a consistent, recognizable online presence by monitoring content performance and recommending improvements.
Education
Certifications and awards
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