Deborah Oyeniyi

Managed end-to-end social media operations for multiple fashion brand accounts, from content calendar planning and post scheduling to publishing and community engagement. Tracked industry trends and competitor content to inform timely, relevant, on-brand posts across Instagram and TikTok. Created and directed visual content, including graphics, captions, reels, and styling content aligned with each brand’s tone and aesthetic. Built and maintained content calendars using Notion and Google Workspace to ensure consistent posting schedules and reduce last-minute production issues. Delivered weekly analytics reports with clear insights and adjusted strategy based on what resonated, growing client engagement and audience reach by over 60%.

Managed all aspects of content and community for Be That Girl Mentorship, transforming it into a vibrant, connected community space for young women. Planned, wrote, and executed content across Instagram and newsletters, ensuring consistent brand voice and vision. Directed and produced video content that inspired vulnerability and growth, increasing content reach by 46% and conversions by 50x within three months. Authored newsletters with a 72% open rate, strengthening audience connection during podcast off-season periods. Developed storytelling strategies that deepened member relationships and built a loyal audience community.

Combined structure and creativity to manage multi-platform content while maintaining a consistent, authentic brand voice. Developed creative storytelling campaign content that helped artists connect with their audience. Hosted and moderated live virtual sessions that attracted 300+ attendees and increased engagement by 38%. Partnered with collaborators and creators to ensure brand communication was inclusive and culture-driven.