I'm Daniela Martins, a Digital and Social Media professional with a background in digital design and public relations. I’m drawn to social media because I love creating content that sparks online conversations and helps brands connect with communities. I have a flair for writing, marketing, and a creative mindset— from developing content calendars to managing campaigns and analyzing results. I enjoy building engaged communities, collaborating with teams, and producing high-quality content across multiple platforms.

Daniela Martins

I'm Daniela Martins, a Digital and Social Media professional with a background in digital design and public relations. I’m drawn to social media because I love creating content that sparks online conversations and helps brands connect with communities. I have a flair for writing, marketing, and a creative mindset— from developing content calendars to managing campaigns and analyzing results. I enjoy building engaged communities, collaborating with teams, and producing high-quality content across multiple platforms.

Available to hire

I’m Daniela Martins, a Digital and Social Media professional with a background in digital design and public relations. I’m drawn to social media because I love creating content that sparks online conversations and helps brands connect with communities.

I have a flair for writing, marketing, and a creative mindset— from developing content calendars to managing campaigns and analyzing results. I enjoy building engaged communities, collaborating with teams, and producing high-quality content across multiple platforms.

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Language

English
Fluent

Work Experience

Freelance Social Media Manager and Copywriter at Self-Employed
June 1, 2022 - Present
Developed and executed social media strategies, created content calendars, produced written and visual content, managed community engagement, tracked metrics, and produced reports to maximize ROI for multiple clients.
Graphic Designer and Web Content Administrator at Liquorice
September 1, 2008 - November 30, 2009
Graphic design and web content administration; photo editing in Photoshop; ran design tasks and monthly web content updates.
Social Media Manager at Expresso TV Show
September 1, 2016 - December 31, 2018
Created content plans, photography, image editing in Photoshop, ran competitions, monthly reporting, blogger interaction, public relations, and day-to-day management of social pages.
Social Media Manager and Copywriter at Martins Bakery
June 1, 2014 - Present
Freelance role managing social media and copywriting; posting, engagement, and content creation for Martins Bakery.
Social Media Manager at The Entertainer App
February 1, 2019 - June 30, 2020
Social media strategy, content planning, photography, editing, running competitions, public relations, daily management of social pages, and monthly KPI reporting.
Social Media Manager at Radic 8
July 1, 2020 - June 30, 2022
Managing all social media channels; curating engaging content; community management; KPI reporting; developing strategic initiatives and KPI-focused campaigns.
Social Media Manager at Espresso TV Show
September 1, 2016 - December 31, 2018
Developed content plans, edited images and video, posted across social channels, monitored fan interactions, liaised with account managers, managed competitions, and reported on KPIs. Built social media strategy and managed paid campaigns while staying current with trends.
PR Account Executive at Positive Dialogue
December 1, 2013 - January 31, 2015
Handled media relations, wrote and distributed media releases, secured placements, coordinated client liaison, and assisted with campaign planning. Monitored coverage and reported on analytics; coordinated client communications and press outreach.
Freelance Social Media Manager and Copywriter at Martins Bakery
June 1, 2022 - Present
Content creation and management for brand's social channels, including calendars, daily posts, engagement strategies, and performance reporting across digital platforms.

Education

3 Year Diploma in Digital Design at Concept Interactive
January 1, 2007 - December 31, 2008
3 Year Diploma in Public Relations at Varsity College
January 1, 2010 - December 31, 2012
Diploma in Digital Design at Concept Interactive
January 1, 2007 - December 31, 2008
Diploma in Public Relations at Varsity College
January 1, 2010 - December 31, 2012

Qualifications

Adobe Photoshop
January 11, 2030 - May 12, 2026
InDesign
January 11, 2030 - May 12, 2026
Dreamweaver
January 11, 2030 - May 12, 2026
HTML
January 11, 2030 - May 12, 2026
Illustrator
January 11, 2030 - May 12, 2026
Premiere Pro
January 11, 2030 - May 12, 2026
After Effects
January 11, 2030 - May 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Other, Retail, Software & Internet