Available to hire
I’m a seasoned designer with two decades of experience in graphic and apparel design, creating ski and snowboard apparel, patterns, trims, packaging and branding. I stay up-to-date with trends and apply them across brands, delivering commercially viable ranges for men’s, women’s and kids’ apparel.
I freelance with notable clients such as Red Bull, Microsoft (Gears of War), Namshi and others, and I enjoy collaborating with photographers and production teams. I’m passionate about outdoor activities, screen printing, and continuously learning new processes in Adobe Creative Cloud to push ideas from concept to finished products.
Experience Level
Work Experience
Senior Designer at Surfanic
March 1, 2012 - November 27, 2025Designing ski and snowboard apparel that is commercially viable and on-brand; stay current with trends and apply them across the brand in apparel, patterns, trims, packaging, branding and graphics. Designed ranges for brands including Superdry, Bench, Fila Hype, Tog 24 and Virus Boardwear. Responsible for Surfanic collections for men, women and kids (jackets, pants, midlayer, baselayer); created patterns, trims, packaging, graphics and branding; produced illustrated tech packs; designed seasonal linebooks; provided creative direction on photo shoots for product and lifestyle; created product videos for social media; accustomed to tight deadlines and multi-project workloads.
Senior Graphic Designer at Weird Fish
March 1, 2012 - March 1, 2012Oversee a re-brand and update the brand identity to be more relevant to the existing audience and attract new customers. Responsibilities included updating the logo and website, leading a team of apparel graphic designers responsible for t-shirt graphics, patterns, trims, packaging and branding, and providing creative direction on photo shoots for product and lifestyle.
Head of Apparel Graphics at Animal
October 1, 2010 - October 1, 2010Hired as a senior graphic designer and promoted to lead the apparel graphics team. Created all apparel and product graphics for items ranging from t-shirts to luggage, footwear, accessories and watches. Conducted research and development to stay current with trends and determine graphic direction. Final season contributed to record sales with basic graphic t-shirts responsible for 55% of the entire wholesale order value.
Graphic Designer at Cherry Pie
October 1, 2004 - October 1, 2004Designed apparel graphics for a variety of brands, including Ted Baker, Animal, Lambretta, Lost Surfboards, Virgin, Reef, Warner Brothers, Savage Longboards and Public Skateboards.
Education
HND Graphic Design - Distinction at Norwich School of Art & Design
January 11, 2030 - November 27, 2025B-Tec Graphic Design - Merit at Hastings College Arts & Technology
January 11, 2030 - November 27, 2025A Level Art - B at Claverham Community College
January 11, 2030 - November 27, 2025GCSEs (5 A-C including Maths & English) at Claverham Community College
January 11, 2030 - November 27, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Manufacturing, Professional Services
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