I am a versatile UI/UX and Graphic Designer with a strong background in web design, desktop applications, and CMS development. I create user-focused digital experiences that balance functionality with visual appeal. I have experience across healthcare, business, and hospitality, delivering tailored design solutions. I am passionate about innovation, collaboration, and continuous learning to stay ahead in the evolving digital landscape.

Deema Ali

I am a versatile UI/UX and Graphic Designer with a strong background in web design, desktop applications, and CMS development. I create user-focused digital experiences that balance functionality with visual appeal. I have experience across healthcare, business, and hospitality, delivering tailored design solutions. I am passionate about innovation, collaboration, and continuous learning to stay ahead in the evolving digital landscape.

Available to hire

I am a versatile UI/UX and Graphic Designer with a strong background in web design, desktop applications, and CMS development. I create user-focused digital experiences that balance functionality with visual appeal.

I have experience across healthcare, business, and hospitality, delivering tailored design solutions. I am passionate about innovation, collaboration, and continuous learning to stay ahead in the evolving digital landscape.

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Language

English
Advanced
Arabic
Advanced

Work Experience

Freelance UX/UI Designer & Researcher Volunteer at Qisetna & Independent Projects
August 1, 2020 - Present
Designed multimedia-rich internal pages for musicians, enhancing user engagement through video integration and intuitive layouts. Developed the user interface for the Kwando app, focusing on accessibility and seamless navigation. Built and maintained a personal portfolio website to showcase design projects and attract freelance clients. Delivered customised web and graphic design solutions to international clients across various sectors. Created brand identities and visual assets for startups and small businesses, ensuring consistency across digital platforms.
UX/UI Designer at Al Rayah Network & Other Companies
May 1, 2015 - August 1, 2020
Produced detailed wireframes, sitemaps, and interactive prototypes to guide development and align with user needs. Conducted user research and usability testing, presenting insights to stakeholders to inform design decisions. Collaborated closely with developers to ensure accurate implementation of responsive and accessible designs. Led design audits of existing applications and proposed improvements to enhance usability and visual appeal. Maintained brand consistency across digital products by developing and enforcing design guidelines and style sheets.
IT Head of Department (Part-Time) at ATA Aviation Technology Academy
March 1, 2010 - March 1, 2015
Oversaw the IT infrastructure and managed software licensing to ensure compliance and operational efficiency. Directed IT service management and support operations, resolving issues promptly to minimise downtime. Delivered training in computer literacy and software applications to students and staff. Implemented weekly data backup protocols and maintained server security to protect institutional data. Led procurement and deployment of new hardware and software, improving system performance and reliability.
IT & Social Media Coordinator (Part-Time) at GSR Global Sign Right
January 1, 2012 - January 1, 2014
Provided digital literacy training to Syrian refugees, helping them gain essential computer and internet skills. Managed and updated the organisation’s website and social media channels to increase visibility and engagement. Organised community events and environmental initiatives, including tree planting and clean-up campaigns. Assisted in the coordination and distribution of financial and in-kind donations to refugee families. Designed promotional materials and digital content to support awareness and fundraising campaigns.
Senior Web & Graphic Designer at Various Companies
September 1, 2006 - January 1, 2012
Designed and developed custom websites using Flash, JavaScript, and CSS, tailored to client specifications. Created engaging animations, banners, and interactive menus to enhance user interaction and brand identity. Conducted thorough testing and quality assurance to ensure functionality and cross-browser compatibility. Integrated designs into CMS platforms and provided ongoing support for content updates and maintenance.

Education

BSC software Engineering at Philadelphia University
November 29, 2025 - November 29, 2025
BSc in Software Engineering at Philadelphia University
January 11, 2030 - January 1, 2006
UI/UX Design Course at Haus Experience
January 11, 2030 - January 1, 2022
Trainer Internship Programme at GSR
January 11, 2030 - January 1, 2017
A+ Certification, Animation & Web Development (PHP & MySQL) at GTC
January 11, 2030 - January 1, 2003

Qualifications

PMP Project Management Preparation
January 11, 2030 - January 1, 2018
UI/UX Design Course
January 11, 2030 - January 1, 2022
PMP Project Management Preparation
January 11, 2030 - January 1, 2018
Trainer Internship Programme
January 11, 2030 - January 1, 2017
A+ Certification, Animation & Web Development (PHP & MySQL)
January 11, 2030 - January 1, 2003

Industry Experience

Healthcare, Travel & Hospitality, Media & Entertainment, Professional Services, Software & Internet