Available to hire
I’m a B2B content and social media specialist with 5+ years of experience creating and managing content across LinkedIn and digital platforms for SaaS and fintech brands. I excel at developing engaging social-first content, customer stories, and campaign assets that drive engagement and visibility. I bring hands-on experience managing social channels, supporting paid campaigns, and translating product messaging into clear, benefit-led content.
In recent roles, I created and executed regional B2B content and social media campaigns across MEN A, SE Asia, ANZ, and India in collaboration with global marketing, design, sales, web, and automation teams. I led social media strategy and content across multiple regional LinkedIn pages, ensuring brand consistency with campaign messaging. I also supported copywriting and performance analysis for paid ads, tracked content performance, and planned large online events and webinars.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Sinhala, Sinhalese
Advanced
Work Experience
Regional Marketing Coordinator at Pareto (part of Thomson Reuters)
June 1, 2024 - January 1, 2025Led regional marketing activities for Pareto Sri Lanka, partnering with leadership and global marketing teams across Sri Lanka, Dubai, and Sweden; streamlined marketing processes, content systems, and workflows with regional and global stakeholders. Launched Instagram presence from scratch and grew to 300+ followers within six months; produced multi-format content; planned and managed paid campaigns on LinkedIn, Facebook, and Instagram; acted as community manager across channels; managed budgets and external vendors; developed foundational assets (brand templates, presentations, guidelines) and organized events and webinars.
Regional Marketing Coordinator at Pagro Sri Lanka (part of Thomson Reuters)
June 1, 2024 - January 1, 2025Led and owned the marketing activities for Pagro Sri Lanka, coordinating with leadership and global marketing teams across Sri Lanka, Dubai, and Sweden. Streamlined marketing processes, content systems, and workflows with regional and global stakeholders. Launched Instagram presence from zero and grew the account to 300+ followers within six months. Managed end-to-end social media operations including content planning, creation, scheduling, live coverage, analytics, and optimization. Produced multi-format content (photography, videography, video edits, scripts, graphics). Planned and managed paid campaigns on LinkedIn, Facebook, and Instagram (targeting, optimization, reporting). Served as community manager for all social channels and managed budgets. Developed foundational assets (brand templates, presentations, social media guidelines, internal decks, merchandise, banners, and visual toolkits). Planned and executed events, brand activations, and webinars; ran email marketing campaign
Associate Digital Marketing Executive at 99x
April 1, 2023 - June 1, 2024Managed social media for three brand accounts across Instagram, Facebook, LinkedIn and TikTok. Created and published employee-centric content (colleague stories, culture posts, day-in-the-life features, event coverage, video scripts, podcasts, newsletters). Produced digital content (social posts, video scripts, podcast scripts, marketing materials & newsletters). Supported and optimized Meta paid campaigns focused on engagement and page growth. Tracked social media performance using analytics. Coordinated with videographers and editors for shoots; monitored company social platforms daily. Supported careers-site content; acted as community manager for careers-related digital touchpoints. Trained in employer branding and brand-led initiatives, coordinating logistics, vendors, and sponsorships. Planned and executed events, brand activations, and webinars; ran email marketing campaigns using Pardot and prepared performance reports.
Trainee Digital Marketer at 99x
January 1, 2022 - April 1, 2023Supported employer branding and brand-led initiatives by coordinating logistics, vendors, and sponsorships, while creating content and handling event coverage to promote the company’s brand and activities. Designed marketing materials such as yearbooks and PR books; coordinated branded merchandise with external vendors in line with company identity; supported marketing expense tracking and reconciliations.
Project Manager Intern & Business Analyst at John Keells IT
December 1, 2020 - July 1, 2021Supported enterprise tech proposals and delivery planning across Sri Lanka and the MEN A region, including SAP and cloud migration projects. Coordinated RFP & RFI responses with proposal documentation and presentations. Maintained Dynamics 365 Sales CRM to support opportunity tracking and stakeholder coordination. Facilitated collaboration between solution architects, sales teams, and technical stakeholders to enable timely proposal submissions and project kickoffs.
Content Writer & Social Media Strategist at Bulb Technology
November 1, 2019 - December 1, 2020Strategized and produced social media content, including writing and visual assets. Created content across various formats (photography, copy, graphics) and prepared marketing materials and newsletters. Supported paid campaigns and analytics integration to improve reach and engagement.
Social Media Manager at Aroma Bliss Sri Lanka
June 1, 2019 - September 1, 2019Managed social media channels, planned content calendars, created engaging posts, and tracked engagement metrics to support brand growth.
Social Media Manager at Aroma Bliss Ceylon
June 1, 2019 - September 1, 2019Managed social media presence, content planning and community engagement to build brand presence and customer engagement.
Education
BSc. Business Management (Project Management) (Special) at NSBM University
January 1, 2019 - January 1, 2022BSc. in Business Management (Project Management) (Special) at NSBM University
January 1, 2019 - January 1, 2022Qualifications
Advertising on LinkedIn
January 1, 2025 - April 8, 2026B2B Content Marketing Strategy: SEO Writing – LinkedIn
January 1, 2025 - April 8, 2026Foundations of Agile and Waterfall Project Management - Project Management Institute
January 1, 2022 - April 8, 2026Google Analytics for Beginners
January 1, 2022 - April 8, 2026The Fundamentals of Digital Marketing - Google Digital Garage
January 1, 2021 - April 8, 2026The Inbound Certification - HubSpot Academy
January 1, 2021 - April 8, 2026Diploma in Information Technology with E-commerce - Esoft Metro Campus (Pearson Assured)
January 1, 2016 - April 8, 2026Advertising on LinkedIn
January 1, 2025 - April 8, 2026B2B Content Marketing Strategy: SEO Writing
January 1, 2025 - April 8, 2026Fundamentals of Agile and Waterfall Project Management
January 1, 2022 - April 8, 2026Google Analytics for Beginners
January 1, 2022 - April 8, 2026The Fundamentals of Digital Marketing
January 1, 2021 - April 8, 2026Inbound Certification - HubSpot Academy
January 1, 2021 - April 8, 2026Diploma in Information Technology with E-commerce
January 1, 2016 - April 8, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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