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Full-funnel marketing leader since 2024, building culturally relevant, data-driven campaigns across paid media, email/SMS journeys, and social for ticketed fan and community growth. Expert in Meta and Google Ads optimization, audience segmentation, A/B testing, and CRM lifecycle messaging (acquisition through retention) with cross-functional collaboration across PR, talent buyers, designers, and partners.…Full-funnel marketing leader since 2024, building culturally relevant, data-driven campaigns across paid media, email/SMS journeys, and social for ticketed fan and community growth. Expert in Meta and Google Ads optimization, audience segmentation, A/B testing, and CRM lifecycle messaging (acquisition through retention) with cross-functional collaboration across PR, talent buyers, designers, and partners.

Delaney Fanning

Marketing Strategist, Marketing Automation Specialist, Performance Marketer, +2

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Full-funnel marketing leader since 2024, building culturally relevant, data-driven campaigns across paid media, email/SMS journeys, and social for ticketed fan and community growth. Expert in Meta and Google Ads optimization, audience segmentation, A/B testing, and CRM lifecycle messaging (acquisition through retention) with cross-functional collaboration across PR, talent buyers, designers, and partners.…Full-funnel marketing leader since 2024, building culturally relevant, data-driven campaigns across paid media, email/SMS journeys, and social for ticketed fan and community growth. Expert in Meta and Google Ads optimization, audience segmentation, A/B testing, and CRM lifecycle messaging (acquisition through retention) with cross-functional collaboration across PR, talent buyers, designers, and partners.

Available to hire

Full-funnel marketing leader since 2024, building culturally relevant, data-driven campaigns across paid media, email/SMS journeys, and social for ticketed fan and community growth. Expert in Meta and Google Ads optimization, audience segmentation, A/B testing, and CRM lifecycle messaging (acquisition through retention) with cross-functional collaboration across PR, talent buyers, designers, and partners.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Marketing Manager (Full-funnel marketing; paid media, CRM, organic, and partnerships) at Delaney Fanning (Independent / Personal brand)

January 1, 2024 - Present

Led full-funnel marketing campaigns for international tours and multi-venue events (e.g., Exit/In, Minglewood Hall, 1884 Lounge), overseeing strategy from announcement through on-sale and show execution. Developed creative rollouts across social, email, and paid media to drive ticket sales and fan engagement. Collaborated cross-functionally with talent buyers, designers, and PR teams to craft cohesive, culturally relevant storytelling. Managed paid media on Meta and Google platforms, optimizing campaigns via A/B testing and performance tracking (CPM, CTR, ROAS). Built audience segments by genre, geography, and behavior. Designed email and SMS flows for key lifecycle moments to increase conversions and repeat attendance. Expanded fan communities, boosted loyalty, and supported long-term growth for diverse artists and events.

Digital Marketing Manager at Live on the Green Music Festival

January 1, 2020 - December 31, 2023

Led full-funnel marketing campaigns for a festival with 100K+ attendees. Managed lineup announcements and on-sale campaigns as well as scheduled rollout execution. Implemented paid media strategy across Meta and Google to drive awareness and ticket conversion. Built CRM flows and segmented emails to engage and retain fans. Collaborated with artists, sponsors, and media partners for cohesive campaign execution. Aligned content with cultural moments and artist milestones, delivering an inclusive, community-driven festival experience through cross-functional work.

Marketing Promotions Manager at Sixty Five Roses

January 1, 2019 - January 1, 2024

Managed marketing for station events, concerts, and festivals. Executed creative strategies across email, social, and on-air promotions to drive engagement and attendance. Built and ran paid media campaigns on Meta and Google to promote shows and grow fan base. Partnered with sponsors and artist teams to ensure cohesive rollouts. Planned and scheduled newsletters tied to cultural moments and artist releases. Increased listener loyalty through community-driven campaigns, giveaways, and ticketing promotions.