I am a data-driven digital marketer with experience managing paid social campaigns, optimizing advertising performance, and developing strategies that improve brand awareness, lead generation, and conversions.
I am a data-driven digital marketer with experience managing paid social campaigns, optimizing advertising performance, and developing strategies that improve brand awareness, lead generation, and conversions. I have worked with Facebook and Instagram advertising, Google Ads, SEO, content creation, campaign reporting, and performance analytics across a range of business environments.
Optimised Google Ads activity for Alfabouw with an emphasis on traffic quality. Analysed search behaviour and campaign targeting to identify inefficient traffic and improve alignment between searches, ads and the services being promoted.
Result: Improved control over the traffic entering the account and created stronger alignment between user search intent and the services being advertised.
Managed ongoing Google Ads optimisation for Canda Steentapijt. Reviewed campaign performance and made adjustments to improve how budget was distributed toward relevant traffic and lead generation.
Result: Strengthened campaign efficiency by giving higher value traffic and lead focused activity greater priority within the available budget.
Improved an existing Google Ads setup by addressing gaps across keyword targeting, campaign assets and audience signals. Refined the keyword structure using phrase and exact match targeting, expanded negative keywords, improved campaign assets and strengthened audience signals.
Result: Turned an underdeveloped campaign setup into a more complete and controlled structure with stronger targeting, exclusions, assets and audience data for optimisation.
Restructured the Google Ads account around core services including branded workwear, vehicle lettering, signage and web design. Built new Search campaign/ad-group structures, RSAs, keyword strategies, negatives, geographic targeting and campaign assets. Configured conversion priorities and completed account-wide QA.
Result: A cleaner, service-led account structure designed for more controlled targeting and lead generation.
Optimised Google Ads for Formando, with a focus on improving keyword quality and search relevance. Reviewed existing targeting and campaign performance to refine which searches the account should compete for and reduce inefficient traffic.
Result: Developed a more relevant keyword structure designed to reduce wasted traffic and better align paid search activity with Formando’s services.
Created, managed and optimised Google Ads for Ebeco. Worked on keyword targeting, audience signals and campaign refinement while analysing limited search volume and identifying the most relevant available demand. Configured account to GA4 and GTM for conversion tracking for measurement.
Result: Created an account with a tight targeting strategy relevant to Ebeco services to ensure high intent traffic from keywords and audience signals and no wasted spend.
Built the Google Ads setup for Beeke from the ground up, including campaign structure, targeting, keywords, ads and conversion tracking. Configured the account to measure meaningful lead actions and provide reliable data for ongoing optimisation.
Result: Delivered a complete, conversion-ready Google Ads account with campaigns and measurement infrastructure in place for ongoing lead generation and optimisation.
Managed paid-search optimisation for HAMOFA Performance, including keyword strategy, conversion-goal configuration and bidding considerations. Reviewed campaign targeting and measurement to keep activity focused on meaningful lead actions.
Result: A more structured approach to Search optimisation and lead measurement.
Supported Google Ads and conversion measurement for HAMOFA’s industrial metal division. Worked on campaign optimisation and troubleshooting across Google Ads and Google Tag Manager to ensure advertising and lead measurement were configured correctly.
Result: Strengthened campaign measurement and ongoing paid-search management for a specialist B2B industrial business.
Investigated Google Ads conversion reporting after identifying inflated conversion volumes. Reviewed campaign measurement, conversion settings and GTM behaviour to determine whether recorded actions represented genuine leads.
Result: Improved visibility into conversion quality and created a more reliable foundation for campaign optimisation and reporting.
Built a targeted Google Search campaign for a Belgian commercial tent supplier, covering aluminium tents, temporary storage and party/event tents. Developed keyword structures, ad groups, geographic targeting and category exclusions to focus spend on relevant commercial searches.
Result: A focused regional Search structure aligned with the company’s main product categories.
Built and launched Google Ads for a specialist security-fencing company targeting European markets. Created six Search ad groups, multilingual ads and keyword structures, and implemented lead tracking through GTM, GA4 and Google Ads for forms, calls and email interactions.
Result: Took the account from measurement setup through campaign creation and launch, providing a measurable foundation for B2B lead generation.
Specialized in data-driven digital marketing, helping businesses grow their online presence by maximizing ROI through Google Ads, paid social media advertising, SEO, and performance analytics. Created tailored strategies to drive traffic, generate leads, and improve conversions.
Directed digital marketing initiatives, including paid social campaigns, SEO, and content strategy to raise brand awareness and drive conversions. Managed budgets and KPIs, coordinating with internal teams to align with business goals.
Monitored social media campaign performance and optimized campaigns by adjusting budgets and creatives according to sales phases. Reported monthly campaign performance in several countries, maintaining up-to-date sales phase alignment.
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