Available to hire
Hello! I am Nikola Dimitrijevic Dema, a Creative Senior Graphic Designer with over 20 years of experience in branding, digital design and motion graphics. I spent about a decade shaping brands in the iGaming industry, crafting identities, campaigns, and visuals that boost engagement and recognition.
I enjoy leading design teams, collaborating with product, marketing, UX/UI, and development teams to ensure consistency across digital ecosystems. I am passionate about blending creativity with strategy to deliver impactful visuals.
Experience Level
Expert
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Intermediate
Language
Serbian
Fluent
English
Fluent
Work Experience
Senior Graphic Designer at AskGamblers
January 1, 2014 - January 1, 2024Crafted versatile visual assets — icons, UI elements, motion graphics, and promo visuals for the fast-paced iGaming industry. Built and maintained brand guidelines, reducing design time and rework by 30% across multiple markets. Collaborated with UX/UI and dev teams to deliver visuals that boosted player engagement and conversion by 15%. Mentored junior designers and introduced streamlined feedback loops, increasing team output speed and quality by 20%. Implemented Svgator technology, accelerating SVG animation production and optimizing page load times. Managed multiple projects under tight deadlines, consistently delivering on brand and business goals.
Brand Graphic Designer at Taraba
January 1, 2017 - January 1, 2022Developed comprehensive branding and custom typography for Taraba and its sub-brands, creating a cohesive visual identity. Streamlined brand communication, increasing design consistency and production speed by 35%. Led workshops and trained two in-house designers, improving quality and workflow efficiency. Collaborated with leadership to align branding with company values and market positioning.
Web and Brand Graphic Designer at Anaii
January 1, 2015 - December 31, 2015Designed brand identities, logos, and websites for startups and small businesses, enhancing client market presence. Delivered tailored digital campaigns and social media visuals, increasing engagement and visibility by up to 40%. Guided clients through branding from concept to launch and built flexible design systems for future scalability.
Marketing Graphic Designer at Balkan Fun
January 1, 2014 - January 1, 2015Led design and marketing during launch of a youth-focused travel brand, establishing a strong digital presence. Created promotional materials and managed social media, increasing engagement and bookings by 25%. Coordinated with marketing and operations to maintain consistent seasonal campaign visuals.
Freelance Graphic Designer
January 1, 2004 - PresentPartnered with over 50 clients ranging from local startups to international companies, delivering complete visual solutions across digital and print media. Worked closely with stakeholders, founders, and business owners to align creative direction with strategic goals and ensure consistent brand messaging. Designed brand identities, websites, UI assets, animations, and campaign visuals across iGaming, travel, and small business sectors. Produced motion graphics and social media campaigns that boosted engagement and brand visibility by up to 40%. Provided creative direction, mentorship, and long-term brand support, strengthening recognition and streamlining team communication.
Freelance Graphic Designer at Freelance / Self-Employed
January 1, 2004 - PresentPartnered with over 50 clients ranging from local startups to international companies, delivering complete visual solutions across digital and print media. Worked with stakeholders to align creative direction with strategic goals and ensure consistent brand messaging. Designed brand identities, websites, UI assets, animations, and campaign visuals across iGaming, travel, and small business sectors. Produced motion graphics and social media campaigns that boosted engagement and brand visibility by up to 40%. Provided creative direction, mentorship, and long-term brand support.
Education
Graphic Design of Interactive Media at Belgrade Metropolitan University
January 11, 2030 - December 29, 2025Graphic Design of Interactive Media at Belgrade Metropolitan University
January 11, 2030 - December 29, 2025Qualifications
Industry Experience
Gaming, Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Intermediate
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