As a professional with a background in Business Administration and Digital Marketing, complemented by international experience and entrepreneurial projects, I bring leadership, organizational skills, and a track record in developing comprehensive digital strategies. I'm passionate about leveraging digital marketing, metrics analysis, and content management to drive brands with a creative, structured, and results-oriented approach.

Demci López Villatoro

As a professional with a background in Business Administration and Digital Marketing, complemented by international experience and entrepreneurial projects, I bring leadership, organizational skills, and a track record in developing comprehensive digital strategies. I'm passionate about leveraging digital marketing, metrics analysis, and content management to drive brands with a creative, structured, and results-oriented approach.

Available to hire

As a professional with a background in Business Administration and Digital Marketing, complemented by international experience and entrepreneurial projects, I bring leadership, organizational skills, and a track record in developing comprehensive digital strategies.

I’m passionate about leveraging digital marketing, metrics analysis, and content management to drive brands with a creative, structured, and results-oriented approach.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Founder & Digital Marketing Manager at Mediterranean Stays – Alicante
January 1, 2024 - November 4, 2025
Created the full company website with WordPress + Divi; built the brand’s digital identity; planned, executed and analyzed online advertising campaigns on Google Ads; managed corporate social media accounts; led content management and marketing initiatives.
Second Secretary at Embassy of Guatemala in Spain
November 30, 2023 - November 30, 2023
Drafted and supervised press releases and official communications.
Cultural Attaché at Embassy of Guatemala in Spain
January 31, 2023 - January 31, 2023
Organized cultural and tourism events in coordination with the Ministry of Foreign Affairs. Promoted Guatemalan culture at international festivals and fairs. Recovered and repatriated archaeological artifacts abroad. Managed the Embassy’s digital communication channels. Drafted and supervised press releases and official communications. Prepared financial reports and accountability documents for the Ministry of Foreign Affairs. Supported strategic planning through the Annual Operational Plan and reports. Managed the institution’s website and social media accounts.

Education

Bachelor's in Business Administration at Universidad Rafael Landívar
January 1, 2013 - December 31, 2017
Master's in Digital Marketing at Universidad de Alicante
January 1, 2021 - December 31, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Professional Services, Travel & Hospitality, Media & Entertainment, Education