I’m a commerce and operations leader with over 30 years of experience across design, buying, operations, and management, and I’ve built a career on turning strategy into measurable results. I bring strong commercial insight to identify opportunities, optimize performance, and strengthen brand positioning—while leading teams with clarity, energy, and accountability. I also bring 20+ years of international experience across six countries, including roles in product selection, trend analysis and forecasting, and performance analysis. I’m recognized for combining strategic vision with practical execution, maintaining strong supplier relationships, and delivering results across diverse markets and cultures.

Caroline Herrera

I’m a commerce and operations leader with over 30 years of experience across design, buying, operations, and management, and I’ve built a career on turning strategy into measurable results. I bring strong commercial insight to identify opportunities, optimize performance, and strengthen brand positioning—while leading teams with clarity, energy, and accountability. I also bring 20+ years of international experience across six countries, including roles in product selection, trend analysis and forecasting, and performance analysis. I’m recognized for combining strategic vision with practical execution, maintaining strong supplier relationships, and delivering results across diverse markets and cultures.

Available to hire

I’m a commerce and operations leader with over 30 years of experience across design, buying, operations, and management, and I’ve built a career on turning strategy into measurable results. I bring strong commercial insight to identify opportunities, optimize performance, and strengthen brand positioning—while leading teams with clarity, energy, and accountability.

I also bring 20+ years of international experience across six countries, including roles in product selection, trend analysis and forecasting, and performance analysis. I’m recognized for combining strategic vision with practical execution, maintaining strong supplier relationships, and delivering results across diverse markets and cultures.

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Language

English
Fluent
Turkish
Fluent
French
Advanced
Dutch
Fluent
Italian
Advanced

Work Experience

Country Manager at E-Commerce
March 1, 2023 - June 1, 2026
Country Manager at E-Commerce (E-COMMERCE) — brand/organization not fully specified
March 1, 2023 - June 30, 2026
Responsible for leading e-commerce commercial performance and brand positioning. Focus on identifying opportunities, recruiting and coordinating teams, and translating strategy into execution across the market.
E-Commerce Associate (Product Selection & Commercial Styling) at Zalando
March 1, 2017 - November 1, 2022
Handled product selection and commercial styling to support sales performance. Conducted trend analysis and forecasting, supported performance analysis, and maintained strong supplier relationships to improve product assortment and readiness for market demand.
E-Commerce Associate / Products selection / Commercial styling at Zalando
February 1, 2017 - November 1, 2022
Women’s Wear Buyer at Platinum Group
October 1, 2010 - December 1, 2017
Women’s Wear Buyer (Platinum Group) at Platinum Group
October 1, 2010 - December 20, 2017
Led buying activities for women’s wear. Performed trend analysis, forecasting, and performance analysis to optimize assortments. Built and managed supplier relationships to ensure reliable product flow and strong commercial outcomes.
Marketing (preparation for Miami Fashion Week) at Los Angeles
June 1, 2010 - November 1, 2010
Fashion Designer at Izzabel
January 1, 2010 - Present
Experienced fashion designer with 16 years of expertise in concept development, collection design, fabrics, technical design, styling and commercial fashion. Skilled in creating commercially successful collections for women, men and children, with experience taking designs from initial concept through to final production.
Medical Therapist at Cape Town Medical
January 1, 2006 - January 1, 2009
Trend analysis and forecasting / Performance analysis at Fedis
January 1, 2006 - January 1, 2009
Strong supplier relationship management, trend analysis and forecasting, and performance analysis to support product and commercial decisions.

Education

Medical Health Therapist at Europese Academie
September 1, 2023 - June 30, 2026
Bachelor of Arts (Fashion) at Fedisa
September 1, 2007 - September 1, 2010
Degree at Europese Academie
January 1, 2026 - January 1, 2026
Marketing Degree at Genk
January 1, 2011 - January 1, 2011
Bachelors of Art (Fashion) at HH
January 1, 1998 - January 1, 1998

Qualifications

YOGA Teacher Certificate
January 1, 2011 - August 29, 2026

Industry Experience

Retail, Consumer Goods, Wholesale & Distribution