Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a brand and marketing professional with extensive experience in FMCG, food, e-commerce, and sports marketing. My career has been dedicated to developing impactful brand strategies and managing integrated marketing campaigns across multiple regions. I thrive on collaborating with diverse teams to deliver culturally relevant and commercially successful outcomes.…

Demet Umezu

Brand Strategist, ABM Marketer, Marketer, +1





I am a brand and marketing professional with extensive experience in FMCG, food, e-commerce, and sports marketing. My career has been dedicated to developing impactful brand strategies and managing integrated marketing campaigns across multiple regions. I thrive on collaborating with diverse teams to deliver culturally relevant and commercially successful outcomes.…

Available to hire

I am a brand and marketing professional with extensive experience in FMCG, food, e-commerce, and sports marketing. My career has been dedicated to developing impactful brand strategies and managing integrated marketing campaigns across multiple regions. I thrive on collaborating with diverse teams to deliver culturally relevant and commercially successful outcomes.

Language

English

Fluent

Turkish

Fluent

French

Beginner

Work Experience

Marketing Planner at Under Armour

September 1, 2024 - September 1, 2025

Contributed to complex running and football campaigns across key EMEA markets. Collaborated with agencies to develop full-funnel content assets and supported brand implementation ensuring asset consistency across platforms.

Senior Brand Manager at Bunge Global SA

March 1, 2021 - December 1, 2023

Led brand strategy for vegetable oil brands, managed NPD processes, executed integrated marketing campaigns, and drove sustainability initiatives to empower olive farmers.

Brand Manager at Balparmak

December 1, 2017 - February 1, 2021

Managed brand activities and led NPD initiatives for honey and bee-derived products. Executed media strategies and managed the brand's e-commerce platform.

Project-Based Brand Consultant at Cognitus Consulting Services

January 1, 2017 - December 1, 2017

Gathered market research data to develop brand strategy affecting design, pricing, and advertising campaigns.

Senior Category Manager at Markafoni

January 1, 2014 - January 1, 2017

Managed textile category performance and executed e-commerce campaigns.

Store Manager / Trainer Manager at Inditex - Zara

January 1, 2006 - January 1, 2013

Supervised a team of store employees, trained upcoming managers, managed budgets and performance.