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I’m a senior live event and brand operations lead with over a decade of experience delivering live events, experiential activations and premium guest environments for global consumer brands across international markets, including setups serving 40,000+ attendees. I specialise in end-to-end delivery, cross-functional leadership and creating high-touch experiences for partners like e.l.f., Hennessy, Bacardi and Spotify. I enjoy building scalable operational systems, planning travel and logistics for large crews, and turning creative concepts into seamless on-site delivery.…I’m a senior live event and brand operations lead with over a decade of experience delivering live events, experiential activations and premium guest environments for global consumer brands across international markets, including setups serving 40,000+ attendees. I specialise in end-to-end delivery, cross-functional leadership and creating high-touch experiences for partners like e.l.f., Hennessy, Bacardi and Spotify. I enjoy building scalable operational systems, planning travel and logistics for large crews, and turning creative concepts into seamless on-site delivery.

Demi

Production Manager, Project Manager, Creative Director, +2

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I’m a senior live event and brand operations lead with over a decade of experience delivering live events, experiential activations and premium guest environments for global consumer brands across international markets, including setups serving 40,000+ attendees. I specialise in end-to-end delivery, cross-functional leadership and creating high-touch experiences for partners like e.l.f., Hennessy, Bacardi and Spotify. I enjoy building scalable operational systems, planning travel and logistics for large crews, and turning creative concepts into seamless on-site delivery.…I’m a senior live event and brand operations lead with over a decade of experience delivering live events, experiential activations and premium guest environments for global consumer brands across international markets, including setups serving 40,000+ attendees. I specialise in end-to-end delivery, cross-functional leadership and creating high-touch experiences for partners like e.l.f., Hennessy, Bacardi and Spotify. I enjoy building scalable operational systems, planning travel and logistics for large crews, and turning creative concepts into seamless on-site delivery.

Available to hire

I’m a senior live event and brand operations lead with over a decade of experience delivering live events, experiential activations and premium guest environments for global consumer brands across international markets, including setups serving 40,000+ attendees.
I specialise in end-to-end delivery, cross-functional leadership and creating high-touch experiences for partners like e.l.f., Hennessy, Bacardi and Spotify. I enjoy building scalable operational systems, planning travel and logistics for large crews, and turning creative concepts into seamless on-site delivery.

Skills

Branding

Video Advert

Photo

Experience Level

Branding

Expert

Video Advert

Expert

Photo

Intermediate

Language

English

Fluent

Portuguese

Intermediate

Work Experience

Founder/Director at The Gatherer

January 1, 2025 - Present

Founded and directed an independent experience and brand activation platform delivering culturally relevant live experiences for global consumer brands. Led projects from concept and creative development through to operational delivery and post-event reporting, aligning brand strategy with audience engagement and on-site execution across complex live environments. Clients included e.l.f. Cosmetics and Hennessy.

Freelance Event Manager at Rise / Curate it / DNB AS / Trick / C&S

July 1, 2024 - January 1, 2025

Planned and delivered bespoke guest experiences for international clients across resort-scale event environments. Managed end-to-end guest journeys including travel logistics, hospitality coordination and on-site delivery across multiple venues and resort environments. Collaborated with clients, talent and production teams to deliver high-touch experiences in fast-paced operations.

VIP Area Manager / Operations & Logistics Manager at The Malachite Group

March 1, 2021 - July 31, 2024

Delivered international operations across Europe, Africa and North America for cultural brands and large-scale live environments including Afro Nation, Rolling Loud and Secret Project Festival. Worked with brand partners including PrettyLittleThing, Bacardi, Hennessy and Spotify delivering experiential activations and premium guest environments. Served as a senior operational lead on high-visibility projects serving audiences up to 40,000+, balancing delivery, brand reputation and customer experience. Directed international travel, accommodation and workforce logistics for 150+ crew, artists and partners across multi-day festival environments. Designed and implemented operational systems improving coordination, communication and delivery across complex live productions.

Venue Manager / Events & Partnerships at Motion Bristol — Venue & Events Manager Team Love (The Small Horse Social Club / The Love Inn) / The Columbo Group (XOYO / The Nest)

January 1, 2013 - December 31, 2020

Led large-scale events within internationally recognised cultural venues, working with promoters and lifestyle brands on venue takeovers, brand activations and experiential events. Managed teams of 100+ staff, overseeing live operations, staffing coordination and guest experience delivery. Acted as a key liaison between promoters, production teams and venue operations ensuring smooth execution across complex event environments. Developed foundational leadership across brand presentation, commercial operations and team management within high-volume nightlife and cultural spaces.