Creative and motivated psychology and marketing student with hands-on experience managing social media, creating content, and building digital brands across Instagram, TikTok, X, and Pinterest. Passionate about consumer behaviour and the psychology behind audience engagement and branding. Strong in content strategy, project organisation, and performance tracking—using analytics and research to shape campaigns that connect authentically with audiences. Skilled in digital branding consistency and producing engaging, trend-informed content that drives measurable growth.

Demi Daisy

Creative and motivated psychology and marketing student with hands-on experience managing social media, creating content, and building digital brands across Instagram, TikTok, X, and Pinterest. Passionate about consumer behaviour and the psychology behind audience engagement and branding. Strong in content strategy, project organisation, and performance tracking—using analytics and research to shape campaigns that connect authentically with audiences. Skilled in digital branding consistency and producing engaging, trend-informed content that drives measurable growth.

Available to hire

Creative and motivated psychology and marketing student with hands-on experience managing social media, creating content, and building digital brands across Instagram, TikTok, X, and Pinterest. Passionate about consumer behaviour and the psychology behind audience engagement and branding.

Strong in content strategy, project organisation, and performance tracking—using analytics and research to shape campaigns that connect authentically with audiences. Skilled in digital branding consistency and producing engaging, trend-informed content that drives measurable growth.

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Language

English
Advanced

Work Experience

Social Media Manager at University of Salford Society, Manchester
February 1, 2025 - Present
Scheduled and created content across major social platforms including Instagram, TikTok, X, and Pinterest. Maintained brand identity and colour schemes while developing content strategy informed by research into audience behaviour using psychology principles. Increased engagement by 4500% across Instagram in two months through trend research and audience-focused content planning.
Social Media Manager at The Alan Hotel
February 1, 2025 - Present
Scheduled, and created content across major social media platforms (Instagram, TikTok, Facebook, and Pinterest). Analyzed performance using insights and business suites to improve engagement. Developed and maintained a consistent brand voice and visual identity.
Independent Digital Marketing Projects (Self-directed)
January 1, 2024 - Present
Developed branding concepts and content ideas for digital products and online audiences. Created mock campaign concepts, brand identities, and content strategies to strengthen creative and marketing skills. Designed digital marketing assets including content calendars, campaign materials, and branded social media graphics.
Social Media Assistant at P Louise
September 1, 2022 - February 28, 2025
Organising campaigns for fundraising; Maintaining brand identity and color schemes; Tracking engagement and keeping up with trends.
Social Media and Marketing Assistant at Phoenix Star Studios, Bedfordshire
June 1, 2021 - September 1, 2023
Supported and planned marketing campaigns across social media. Responded to comments and messages to address enquiries and maintain engagement. Tracked campaign performance using analytics tools to monitor results and support ongoing optimisation.
Digital Marketing Assistant at Phoenix Star Studios
June 1, 2021 - September 1, 2022
Supported and planned marketing campaigns across social media; Responded to comments and messages to adhere to enquiries; Tracked performance from campaigns using analytics tools.
Brand Assistant at Gym Shark, Milton Keynes
October 1, 2019 - June 1, 2021
Supported the development and maintenance of brand identity. Helped create content aligned with brand identity guidelines, ensuring consistent branding across marketing materials.
Brand Assistant at Gymshark
October 1, 2019 - June 1, 2021
Supported the development and maintenance of brand identity; Supported content creation aligned with brand identity guidelines, ensuring consistency across digital marketing assets; Ensured brand consistency across marketing materials.

Education

BA (Hons) Psychology and Criminology at University of Salford, Salford
September 1, 2024 - July 1, 2027
Extended National Diploma in Performing and Production Arts at Phoenix Starr College, London
September 1, 2020 - July 1, 2022
GCSEs at Wootton Upper School, Bedfordshire
September 1, 2017 - July 1, 2020
B A (Hons) Degree in Psychology and Criminology at University of Salford
September 1, 2024 - July 1, 2027
Extended National Diploma at Phoenix Star College, London
September 1, 2020 - July 1, 2022
GCSEs at Wootton Upper School, Bedfordshire
September 1, 2017 - July 1, 2020

Qualifications

Google Analytics certificate
January 11, 2030 - July 8, 2026
Digital Marketing certificate
January 11, 2030 - July 8, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Consumer Goods