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Hello! I'm Deemah Hassoubah, a Creative Director and Photographer blending healthcare insight with cultural innovation. With 13+ years in radiologic technology and clinical supervision, I lead visually compelling projects that harmonize strategic storytelling with patient-centered care. I’m CBP-LS certified and actively align my work with Vision 2030 initiatives in culture, innovation, and national identity. I help organizations craft memorable brand experiences through architectural, interior, and documentary photography, while mentoring teams across disciplines. My practice spans luxury campaigns, government collaborations, exhibitions, and digital licensing, always rooted in thoughtful design, accessibility, and meaningful impact.…Hello! I'm Deemah Hassoubah, a Creative Director and Photographer blending healthcare insight with cultural innovation. With 13+ years in radiologic technology and clinical supervision, I lead visually compelling projects that harmonize strategic storytelling with patient-centered care. I’m CBP-LS certified and actively align my work with Vision 2030 initiatives in culture, innovation, and national identity. I help organizations craft memorable brand experiences through architectural, interior, and documentary photography, while mentoring teams across disciplines. My practice spans luxury campaigns, government collaborations, exhibitions, and digital licensing, always rooted in thoughtful design, accessibility, and meaningful impact.

Deemah Hassoubah

Creative Director, Director of Photography, Photographer, +4

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Hello! I'm Deemah Hassoubah, a Creative Director and Photographer blending healthcare insight with cultural innovation. With 13+ years in radiologic technology and clinical supervision, I lead visually compelling projects that harmonize strategic storytelling with patient-centered care. I’m CBP-LS certified and actively align my work with Vision 2030 initiatives in culture, innovation, and national identity. I help organizations craft memorable brand experiences through architectural, interior, and documentary photography, while mentoring teams across disciplines. My practice spans luxury campaigns, government collaborations, exhibitions, and digital licensing, always rooted in thoughtful design, accessibility, and meaningful impact.…Hello! I'm Deemah Hassoubah, a Creative Director and Photographer blending healthcare insight with cultural innovation. With 13+ years in radiologic technology and clinical supervision, I lead visually compelling projects that harmonize strategic storytelling with patient-centered care. I’m CBP-LS certified and actively align my work with Vision 2030 initiatives in culture, innovation, and national identity. I help organizations craft memorable brand experiences through architectural, interior, and documentary photography, while mentoring teams across disciplines. My practice spans luxury campaigns, government collaborations, exhibitions, and digital licensing, always rooted in thoughtful design, accessibility, and meaningful impact.

Available to hire

Hello! I’m Deemah Hassoubah, a Creative Director and Photographer blending healthcare insight with cultural innovation. With 13+ years in radiologic technology and clinical supervision, I lead visually compelling projects that harmonize strategic storytelling with patient-centered care. I’m CBP-LS certified and actively align my work with Vision 2030 initiatives in culture, innovation, and national identity.

I help organizations craft memorable brand experiences through architectural, interior, and documentary photography, while mentoring teams across disciplines. My practice spans luxury campaigns, government collaborations, exhibitions, and digital licensing, always rooted in thoughtful design, accessibility, and meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Imaging Unit Supervisor at KAU – Center for Innovation in Personalized Medicine (CIPM)

January 1, 2012 - Present

Oversees Public Health & Imaging Unit operations and, since 2012, has contributed to CIPM initiatives. Responsibilities include leading digital communications, content creation, and strategic campaigns to highlight medical innovation and research, while ensuring compliance, quality, and efficiency in imaging-related workflows.

Lead Social Media Strategist at KAU – Center for Innovation in Personalized Medicine (CIPM)

January 1, 2012 - Present

Led social media strategy and content creation for CIPM, designing campaigns that highlight medical innovation and research. Managed digital communications, content calendars, branding, and engagement to expand CIPM’s online reach and influence.

Director of Photography (Part-Time) at Red Sea Channel

January 1, 2021 - Present

Direct visual content production for events, campaigns, and media projects. Lead creative teams to deliver high-quality photography and storytelling aligned with brand objectives, including live streaming and event coverage.

Founder & Creative Director at D H Creative Photography

January 1, 2020 - Present

Established a cultural and creative venture offering event coverage, workshops, and collaborations. Designed and executed marketing campaigns, brand visuals, and storytelling to drive growth and visibility.

Sales Account Manager (Part-Time) at Balsam United Co. – Al Murjan Company

April 1, 2023 - October 24, 2025

Managed client accounts and sales strategies in healthcare solutions; represented the company at Arab Health Dubai 2023; built networks with international stakeholders and contributed to regional healthcare market growth.

Director of Photography at Red Sea Channel

December 1, 2023 - Present

Lead end-to-end photography direction for media and cultural productions, overseeing visual strategy, editing workflows, cross-functional coordination, and project delivery; supported content development that aligns with national cultural initiatives and creative industry standards.

Founder & Creative Director at DH Creative Photography

January 1, 2023 - Present

Direct creative, commercial, and cultural photography projects across architectural, fine art, and documentary disciplines; deliver visual campaigns for luxury brands, government entities, exhibitions, and corporate clients; develop scalable offerings including creative direction, visual storytelling, workshops, and digital/print licensing; align creative projects with Vision 2030 priorities in culture, innovation, and national identity.

Radiologic Technologist & Healthcare Specialist at King Abdulaziz University

May 1, 2012 - Present

Provide clinical imaging services with a focus on quality, safety, and patient-centered healthcare delivery; train and supervise students and junior staff on imaging technologies and clinical best practices; support public health initiatives, innovation workshops, and multidisciplinary research activities; contribute to operational improvement, communication, and patient experience within the healthcare system.

Sales Account Manager at Balsam United

September 1, 2022 - April 1, 2023

Managed SaaS client accounts, strengthening relationships and ensuring smooth implementation of digital health solutions; supported business development, client retention, and cross-team coordination; handled planning, communication, and operational follow-up across healthcare and technology stakeholders.

Technician at Dr. Samir Abbas Center

January 1, 2009 - January 1, 2011

Performed ultrasound and mammography imaging for IVF and women’s health patients; supported patient care, quality control, and operational efficiency in a high-demand clinical environment.