Marketing & International Promotions Specialist at Guangzhou Baoxuan Exhibition Co., Ltd.

Overseas Promotion & Advertising: Produced and promoted exhibitor videos across YouTube, TikTok, and Instagram; managed daily content updates and campaign schedules. Managed Google, Facebook, and TikTok ad campaigns, optimizing keywords, targeting, and bidding strategies; liaised with ad representatives to resolve issues and increase ROAS. Coordinated events: planned overseas exhibition trips, flyer distribution, on-site photography/videography, and post-show reports. Engaged with key visitors at international trade shows to present our event’s value proposition, capture leads, and maintain ongoing communication. Sent invitations to visitors and verified applicant credentials by region risk level. Content & Digital Marketing: Maintained English-language website, updated exhibitor news, blog posts, and event photos. Managed five overseas social media platforms; translated and published bilingual press releases, exhibitor interviews, and event highlights. Designed and distributed EDM c