Available to hire
I am a Digital Marketing Specialist with a background in communication and media, passionate about blending creativity and strategy. I have experience in content strategy, SEO, and performance marketing to build brand awareness, drive engagement, and deliver measurable growth.
Known for crafting impactful campaigns, optimizing digital performance, and turning insights into results. I collaborate with developers and designers to shape communications strategies for public adoption and deliver user-centered design solutions that address usability and accessibility issues.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Indonesian
Fluent
English
Fluent
Work Experience
Web Content Writer & Strategist at Murni Solusi Nusantara Company
June 1, 2024 - November 7, 2025Crafted tailored marketing materials and communications to boost client interest, brand visibility, and conversions. Developed and executed integrated content campaigns across website, email, and social media to drive engagement and strengthen brand awareness. Managed end-to-end content operations, ensuring accurate, timely, and strategic publication aligned with campaign objectives. Produced high-quality, data-informed content that enhanced user experience, increased audience retention, and supported overall digital marketing goals. Conducted qualitative user research and analysis for a health-tech campaign focused on a ‘Stunting Prevention’ app integrated with Medan’s Smart City. Identified user pain points through group activities, structured observations, and interviews. Provided actionable UX and content recommendations to enhance user engagement and retention. Collaborated with developers and designers to shape communications strategies for public adoption. Delivered user-c
Web Content Writer & Strategist at Murni Solusindo Nusantara
June 1, 2024 - PresentPlanned and executed integrated content campaigns across website, email, and social media to drive engagement and strengthen brand visibility and conversions. Developed and executed end-to-end content operations to ensure accurate, timely, and strategic publication aligned with campaign objectives. Delivered user-centered design recommendations to address usability and accessibility issues. Collaborated with developers and designers to shape communications strategies for public adoption.
Web Content Writer & Strategist at Digital Marketing Murni Solusindo Nusantara Company
June 1, 2024 - PresentDeveloped tailored marketing materials and communications to boost client interest, brand visibility, and conversions. Planned and executed integrated content campaigns across website, email, and social media, driving engagement and strengthening brand awareness. Ensured timely, accurate publication aligned with campaign objectives.
Web Content Writer & Strategist at Murni Solusindo Nusantara Company
June 1, 2024 - PresentSpearheaded SEO-driven content strategies to amplify brand visibility and connect Indonesian businesses with global markets. Planned and executed integrated content campaigns across website, email, and social media platforms to drive engagement and strengthen brand awareness. Managed end-to-end content operations, ensuring accurate, timely, and strategic publication aligned with campaign objectives. Produced high-quality, data-informed content that enhanced user experience, increased audience retention, and supported overall digital marketing goals. Conducted qualitative user research and analysis for a health-tech campaign focused on a ‘Stunting Prevention’ app integrated with Medan’s Smart City. Identified user pain points through group activities, structured observations, and interviews. Provided actionable UX and content recommendations to enhance user engagement and retention. Collaborated with developers and designers to shape communication strategies for public adoption. D
Web Content Writer & Strategist at Murni Solusindo Nusantara Company
June 1, 2024 - PresentLed integrated content campaigns across website, email, and social media to drive engagement and brand awareness. Produced high-quality, data-informed content that improved user experience and conversions. Collaborated with developers and designers to shape messaging and UX, ensuring timely publication aligned with campaign objectives and KPI targets.
Digital Marketing Specialist
June 1, 2024 - PresentSpearheaded SEO-driven content strategies to amplify brand visibility and connect Indonesian businesses with global markets. Planned and executed integrated content campaigns, drove engagement, and strengthened brand awareness. Collaborated with developers and designers to shape communications strategies for public adoption and improved user experience.
UX Researcher at Diskominfo (Digital Marketing Government Relations of Communication and Information Services)
December 31, 2022 - October 13, 2025Conducted UX research including group activities, structured observations, and interviews to identify user pain points. Provided actionable UX and content recommendations to enhance user engagement and retention.
Web Content Writer & Strategist at Murni Solusindo Nusantara
December 31, 2022 - October 13, 2025Crafted tailored marketing materials and communications to boost client interest, brand visibility, and conversions. Developed and executed a point-based engagement strategy to strengthen relationships and increase client retention. Actively promoted products and services, driving sales growth and exceeding campaign objectives.
UX Researcher at Diskominfo – Department of Communications and Information Services, Medan
December 31, 2022 - October 13, 2025Led user experience research to inform digital marketing initiatives; translated findings into practical UX recommendations to improve engagement and retention.
Web Content Writer & Strategist at Murni Solusindo Nusantara Company
December 31, 2022 - October 13, 2025Planned and executed integrated content campaigns across website, email, and social media platforms to drive engagement and strengthen brand awareness. Managed end-to-end content operations, ensuring accurate, timely, and strategic publication aligned with campaign objectives.
UX Researcher at Diskominfo Medan
December 1, 2022 - October 13, 2025Conducted qualitative UX research for public-facing digital campaigns. Identified user pain points through group activities, structured observations and interviews. Produced actionable UX recommendations to improve engagement and accessibility.
Telemarketing / Marketing at Equity World Futures Company
December 31, 2021 - December 31, 2021Planned and executed telemarketing campaigns for futures trading and financial brokerage services; promoted products and services, driving brand visibility and client engagement. Supported sales growth and campaign objectives.
Telemarketing Government Relations at Equity World Futures Company
December 31, 2021 - October 13, 2025Managed telemarketing and government relations communications for Diskominfo projects, supporting outreach efforts and client engagement in Medan.
Telemarketing at Equity World Futures Company
December 31, 2021 - October 13, 2025Conducted telemarketing activities in support of government relations for DiskomINFO; generated leads and supported outreach campaigns to boost client interest.
Telemarketing / Government Relations at Equity World Futures Company
December 31, 2021 - October 13, 2025Managed telemarketing initiatives supporting government relations for Diskominfo, building relationships with stakeholders and delivering messages that support policy and public communications objectives.
Telemarketing / Government Relations Assistant at Equity World Futures Company
December 31, 2021 - October 13, 2025Telemarketing and stakeholder outreach for Government Relations of Communication and Information Services (DISKOMINFO) in Medan, Indonesia.
Tele Marketing Government Relations / Marketing & Public Relations at Equity World Futures Company
December 20, 2021 - October 13, 2025Crafted tailored marketing materials to boost client interest, brand visibility, and conversions. Developed appointment-based engagement strategies to strengthen relationships and increase client retention. Actively promoted products and services, driving sales growth and exceeding campaign objectives.
Education
Bachelor's Degree in Communication Science at Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
September 1, 2019 - October 1, 2023MSIB Program at Ministry of Research, Technology, and Higher Education (MSIB)
January 11, 2030 - October 13, 2025Bachelor's Degree in Communication Science at Universitas Muhammadiyah Sumatera
July 1, 2015 - July 1, 2020MSIB Program at Ministry of Research, Technology, and Higher Education, Indonesia
September 1, 2019 - October 1, 2023Bachelor's Degree in Communications Science at Universitas Muhammadiyah Sumatera Utara
September 1, 2019 - October 1, 2023Bachelor's Degree in Communication Science at Universitas Muhammadiyah Sumatera Utara
September 1, 2019 - October 1, 2023MSIB Program at Ministry of Research, Technology, and Higher Education, Indonesia
January 11, 2030 - October 13, 2025Bachelor's Degree in Communication Science at Universitas Muhammadiyah Sumatera Utara
September 1, 2019 - October 1, 2023MSIB Program at Ministry of Research, Technology, and Higher Education (Indonesia)
January 11, 2030 - October 13, 2025MSIB Program (Ministry of Research, Technology, and Higher Education) at MSIB Program
September 1, 2019 - October 1, 2023Bachelor's Degree in Communication Science at Universitas Muhammadiyah Sumatera Utara
January 11, 2030 - November 7, 2025Qualifications
MSIB Program Certification
January 11, 2030 - October 13, 2025MSIB Program
September 1, 2019 - October 1, 2023MSIB Program
January 11, 2030 - October 13, 2025MSIB Program
January 11, 2030 - October 13, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Government, Education
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