Denis Laiu

Independent Consultant at Self-employed / Freelance

Providing consulting and advisory services for SMBs, startups, and international clients; implementing AI automation workflows using n8n to streamline CRM, reporting, and lead generation; building database setups in Notion for optimized collaboration and reporting; supporting business strategy, market entry, and financial planning across multiple industries.

Business Development / Strategy Consultant at Blackbear

Developed the RfP and full study paper for a digitalization initiative in Central Africa; supported the acquisition of a public project with documentation and presentations; produced marketing, sales, and technical documentation for multiple consulting project acquisitions; produced investment decks for a startup developing accessibility solutions; led business and marketing strategy development for upcoming Blackbear projects.

Chief Revenue Officer (CRO) / Head of Business Development at Blackshell

Designed and implemented Go-To-Market and marketing strategies; secured a ~€1M public sector digitalization project; brought in new clients for PoCs and partnerships across regulated sectors and mid-sized enterprises; led branding and identity, ORDA certification, OSIM trademark; directed marketing campaigns, content creation, and social media; authored a whitepaper on the NIS 2 Directive; collaborated on project roadmap and product decisions; represented the company at conferences; transitioned to a sales-focused role while providing strategic input.

Consultant at Horváth Romania

Led budgeting for 2023–2025 for a major Romanian energy sector player; worked with C-suite on strategic initiatives; negotiated and closed consulting engagements; delivered a business process reengineering project for another energy company.

Junior Consultant at Horváth Romania

Delivered financial forecasting and margin analysis (power & gas); KPI reporting and BoD presentations; rolling forecasts; prepared technical proposals and bid presentations for the Middle East.

Assistant Analyst at Horváth Romania

Analyzed wholesale energy acquisition strategies; market analysis and merit order forecasting; reviewed hedging mechanisms and risk indicators; contributed to ERP process reengineering; supported technical proposal development.

Experienced Associate at PwC Romania

Participated in the largest audit expertise project in Romania’s insurance sector; handled claims-related audit procedures; strengthened IFRS/IAS technical expertise through client engagement.