I’m a UX/UI designer with 10+ years of experience creating intuitive and impactful digital products. With a background in frontend development, graphic and motion design, I’ve contributed to projects across SaaS, B2B, B2C, and D2C, turning complex ideas into user-friendly, conversion-driven solutions. I’m well-organized, creative, and adaptable, whether working independently or in a team. I focus on crafting visually compelling, data-informed experiences and continuously refining designs to maximize usability and impact. I’m passionate about turning research and insights into practical design decisions, maintaining brand consistency, and collaborating closely with Marketing, Product, and Development teams to deliver high-quality, scalable solutions in fast-paced environments.

Denitsa Dimitrova

I’m a UX/UI designer with 10+ years of experience creating intuitive and impactful digital products. With a background in frontend development, graphic and motion design, I’ve contributed to projects across SaaS, B2B, B2C, and D2C, turning complex ideas into user-friendly, conversion-driven solutions. I’m well-organized, creative, and adaptable, whether working independently or in a team. I focus on crafting visually compelling, data-informed experiences and continuously refining designs to maximize usability and impact. I’m passionate about turning research and insights into practical design decisions, maintaining brand consistency, and collaborating closely with Marketing, Product, and Development teams to deliver high-quality, scalable solutions in fast-paced environments.

Available to hire

I’m a UX/UI designer with 10+ years of experience creating intuitive and impactful digital products. With a background in frontend development, graphic and motion design, I’ve contributed to projects across SaaS, B2B, B2C, and D2C, turning complex ideas into user-friendly, conversion-driven solutions. I’m well-organized, creative, and adaptable, whether working independently or in a team. I focus on crafting visually compelling, data-informed experiences and continuously refining designs to maximize usability and impact.

I’m passionate about turning research and insights into practical design decisions, maintaining brand consistency, and collaborating closely with Marketing, Product, and Development teams to deliver high-quality, scalable solutions in fast-paced environments.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Bulgarian
Fluent
English
Fluent
Lithuanian
Advanced
Russian
Intermediate

Work Experience

Senior UX/UI Designer at Spotos
February 1, 2024 - Present
Designing and optimizing user-centered digital products in a fast-paced e-commerce environment for established global D2C brands. Responsibilities include creating high-converting landing pages, product pages, and funnels with a strong focus on CRO and A/B testing. Conduct UX audits to identify friction points and improve user flows, turning insights into actionable design solutions. Contribute to copywriting by refining headlines, CTAs, and product messaging, while maintaining and evolving visual systems to ensure brand consistency and personality across multiple brands. Collaborate closely with Marketing, Product, and Development teams, participating in the full design process from concept to handoff, balancing speed, quality, and strategy while continuously seeking ways to improve efficiency and impact.
Senior UX/UI Designer
February 1, 2024 - Present
Designing and optimizing user-centered digital products for global D2C brands in a fast-paced e-commerce environment. Responsible for high-converting landing pages, product pages, and funnels with a strong focus on CRO and A/B testing. Conducts UX audits to identify friction points and improve user flows. Contributes to copywriting by refining headlines, CTAs, and product messaging, while maintaining and evolving visual systems to ensure brand consistency across multiple brands. Collaborates with Marketing, Product, and Development teams across the full design process from concept to handoff, balancing speed, quality, and strategic impact.
Senior UX/UI Designer
February 1, 2024 - Present
Currently designing and optimizing user-centered digital products in a fast-paced e-commerce environment for global D2C brands. Responsibilities include creating high-converting landing pages, product pages and funnels with a strong focus on CRO and A/B testing. Conduct UX audits to identify friction points and improve flows. Refine headlines, CTAs, and product messaging. Maintain and evolve visual systems for brand consistency across multiple brands. Collaborate with Marketing, Product and Development teams through concept to handoff, balancing speed, quality and strategy, while seeking opportunities to improve efficiency and impact.
Senior UX/UI Designer at Spotos
September 30, 2023 - September 8, 2025
Acted as the lead and head of design, shaping the company’s visual identity and driving all user experience efforts. Responsibilities included creating the onboarding website, marketing and social media materials, print design, and branding. Collaborated with cross-functional teams across Marketing, Content, and Sales to align on a unified brand vision, while working closely with the IT team to ensure a seamless transition from design to implementation. Required versatility, adaptability, and effective collaboration with non-design stakeholders to ensure alignment with company goals.
Senior UX/UI Designer at Spotos
September 30, 2023 - September 8, 2025
Acted as the lead and head of design, shaping the company’s visual identity and driving all user experience efforts. Responsibilities included creating the onboarding website, marketing and social media materials, print design, and branding. Collaborated with cross-functional teams across Marketing, Content, and Sales to align on a unified brand vision, while working closely with the IT team to ensure a seamless transition from design to implementation. The role required versatility, adaptability, and effective collaboration with non-design stakeholders to ensure alignment with company goals.
Senior UX/UI Designer at Spotos
September 1, 2023 - September 8, 2025
Acted as the lead and head of design, shaping the company’s visual identity and driving all user experience efforts. Responsibilities included creating the onboarding website, marketing and social media materials, print design, and branding. Collaborated with cross-functional teams across Marketing, Content, and Sales to align on a unified brand vision, while working closely with the IT team to ensure a seamless transition from design to implementation.
UX/UI Designer at Nordcode
August 31, 2022 - September 8, 2025
Acted as a lead UX/UI designer, shaping the company’s visual identity and delivering design across product and marketing surfaces. Led design efforts to ensure cohesive branding and user-centered experiences in cross-functional teams.
UX/UI Designer at Nordcode
August 1, 2022 - September 8, 2025
Designed and contributed to user experience and interface design across multiple projects, developing cohesive visual systems and ensuring smooth handoffs to development through collaboration with cross-functional teams.
UX/UI Designer at Nordcode
August 1, 2022 - September 8, 2025
Led UX/UI design across projects, contributing to product strategy, interface design, and user flows for several digital products.
Web Designer at Zet Technology
January 31, 2019 - September 8, 2025
Developed and designed websites, creating user-friendly interfaces and assets to support branding and marketing goals.
Web Designer at Zet Technology
January 1, 2019 - September 8, 2025
Created websites with strong UI/UX foundations, delivering visually compelling, brand-consistent interfaces across multiple products in collaboration with Marketing, Content, and IT teams.
Web Designer at Zet Technology
January 1, 2019 - September 8, 2025
Delivered responsive web design solutions, collaborated with developers to implement visual designs and ensure product quality.
Frontend Developer at Zet Technology
October 31, 2017 - September 8, 2025
Frontend development and collaboration with design teams to implement UI components and interactive features.
Frontend Developer at Zet Technology
October 1, 2017 - September 8, 2025
Built and maintained frontend features, translating designs into performant, accessible user interfaces and coordinating with design and backend teams to ensure alignment and delivery.
Frontend Developer at Zet Technology
October 1, 2017 - September 8, 2025
Implemented frontend features and interfaces, bridging design concepts with code.
Motion Graphics Designer & 3D Modeler at Zet Technology
April 30, 2015 - September 8, 2025
Motion graphics design and 3D modeling to support marketing, product demos, and visual storytelling.
Motion Graphics Designer & 3D Modeler at Zet Technology
April 1, 2015 - September 8, 2025
Produced motion graphics and 3D assets for brand materials and campaigns, adding visual polish to digital and print outputs.
Motion Graphics Designer & 3D Modeler at Zet Technology
April 1, 2015 - September 8, 2025
Created motion graphics and 3D models to enhance visual storytelling across digital channels.

Education

Bachelor of Graphic Design and Visual Communication at Ss. Cyril and Methodius University of Veliko Tarnovo
October 1, 2010 - July 1, 2014
Graphic Design at Vilnius College of Technology and Design
January 1, 2013 - May 1, 2013
Bachelor of Graphic Design and Visual Communication at Ss. Cyril and Methodius University of Veliko Tarnovo
October 1, 2010 - July 1, 2014
Graphic Design at Vilnius College of Technology and Design
January 1, 2013 - May 1, 2013
Bachelor of Graphic Design and Visual Communication at Ss. Cyril and Methodius University of Veliko Tarnovo
October 1, 2010 - July 1, 2014
Graphic Design at Vilnius College of Technology and Design
January 1, 2013 - May 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Real Estate & Construction, Telecommunications, Media & Entertainment, Other, Software & Internet, Professional Services