I'm a creative video editor with over 7 years of experience, blending visual storytelling with digital strategy. My background in marketing helps me create content that not only looks good but also connects, converts, and communicates effectively. From social media campaigns to branded videos, I bring both the eye of a filmmaker and the mind of a marketer.

Derek Riels Jones

I'm a creative video editor with over 7 years of experience, blending visual storytelling with digital strategy. My background in marketing helps me create content that not only looks good but also connects, converts, and communicates effectively. From social media campaigns to branded videos, I bring both the eye of a filmmaker and the mind of a marketer.

Available to hire

I’m a creative video editor with over 7 years of experience, blending visual storytelling with digital strategy. My background in marketing helps me create content that not only looks good but also connects, converts, and communicates effectively. From social media campaigns to branded videos, I bring both the eye of a filmmaker and the mind of a marketer.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Paid Media & Growth Strategist at Digital Marketing Specialist | Paid Media & Commercial Strategy
January 1, 2022 - Present
Creating and configuring advertising campaigns in Google Ads and Facebook Ads, including segmentation, budgets, bids, and ad settings. Generating reports and interpreting key data and metrics to evaluate campaign performance, identify trends, and optimization opportunities. Presenting results and recommendations to clients. Developing advertising strategies that align with each client's objectives, identifying key audiences, and selecting the right platforms. Implementing data-driven optimization strategies to improve campaign performance, including A/B testing, targeting adjustments, creative changes, and landing page optimization. Working closely with other teams such as creative, content, and analytics.
Content Creator & Visual Storyteller at Freelance – Global
January 1, 2016 - Present
Content Production & Video Editor. Planning, design and development of digital content. Development of creative and attractive strategies for social networks. Editing tools: Adobe Premiere, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Inkscape, Adobe Lightroom. Audio-sound editing techniques. Video editing for Youtube. Clients: MercadoLibre, Swatch, American Express, Volkswagen, Le Coq Sportif, Puertos Escobar, Crocs.

Education

Master builder at University of Belgrano
January 1, 2017 - December 31, 2017

Qualifications

Digital Marketing, Advanced Network Advertising, Growth Marketing
January 1, 2022 - December 31, 2022
Full Time Filmmaker
January 1, 2021 - December 31, 2021

Industry Experience

Media & Entertainment, Consumer Goods, Financial Services, Retail, Professional Services