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I've spent the last 13 years in demand generation. Most recently I led demand gen in a corporate role managing multi-channel campaigns across Google, Meta, LinkedIn, and programmatic, building pipeline, owning attribution, and working hand in hand with sales to hit revenue targets. Before that I spent years in the weeds across every channel you listed in this role, from paid ads and SEO to ABM, events, email nurture, and content. I'm not a specialist who only knows one lever. I've run the full playbook and I know how the pieces connect.…I've spent the last 13 years in demand generation. Most recently I led demand gen in a corporate role managing multi-channel campaigns across Google, Meta, LinkedIn, and programmatic, building pipeline, owning attribution, and working hand in hand with sales to hit revenue targets. Before that I spent years in the weeds across every channel you listed in this role, from paid ads and SEO to ABM, events, email nurture, and content. I'm not a specialist who only knows one lever. I've run the full playbook and I know how the pieces connect.

Derek_Davis89

Growth Marketer, ABM Marketer, Digital Marketer, +1

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I've spent the last 13 years in demand generation. Most recently I led demand gen in a corporate role managing multi-channel campaigns across Google, Meta, LinkedIn, and programmatic, building pipeline, owning attribution, and working hand in hand with sales to hit revenue targets. Before that I spent years in the weeds across every channel you listed in this role, from paid ads and SEO to ABM, events, email nurture, and content. I'm not a specialist who only knows one lever. I've run the full playbook and I know how the pieces connect.…I've spent the last 13 years in demand generation. Most recently I led demand gen in a corporate role managing multi-channel campaigns across Google, Meta, LinkedIn, and programmatic, building pipeline, owning attribution, and working hand in hand with sales to hit revenue targets. Before that I spent years in the weeds across every channel you listed in this role, from paid ads and SEO to ABM, events, email nurture, and content. I'm not a specialist who only knows one lever. I've run the full playbook and I know how the pieces connect.

Available to hire

I’ve spent the last 13 years in demand generation. Most recently I led demand gen in a corporate role managing multi-channel campaigns across Google, Meta, LinkedIn, and programmatic, building pipeline, owning attribution, and working hand in hand with sales to hit revenue targets. Before that I spent years in the weeds across every channel you listed in this role, from paid ads and SEO to ABM, events, email nurture, and content. I’m not a specialist who only knows one lever. I’ve run the full playbook and I know how the pieces connect.

Skills

Facebook Ads

Google Ads

Experience Level

Facebook Ads

Expert

Google Ads

Expert

Language

Work Experience

Director of Demand Generation at Haystack

September 1, 2025 - April 15, 2026

• Scaled MQL volume by 20% while also reducing cost-per-MQL by 15% within the first 90 days. • Audited & executed a full funnel paid acquisition strategy in platform, hands-on, across all growth channels. • Increased average deal size by 13% through campaign optimization.

Growth Marketing Manage at Rightworks

November 1, 2024 - August 31, 2025

• Delivered a 400% increase in MQL volume within two months by restructuring of the Google ads account. • Executed all paid customer acquisition efforts across SEM and Paid Social channels to maximize ROI and conversion rate efficiency.

Senior Performance Marketing Manager at Invicti Security

September 1, 2022 - November 1, 2024

• Managed entire $7M a year digital budget and all in platform campaigns. • Increased paid media pipeline:spend ratio to 4.5x from 1 .5x in 1 year. • Achieved a positive ROAS in 2023 in Bing ads for first time in company history.

Growth Marketing Manager at Kajabi

September 1, 2021 - September 30, 2022

• Manage $3M a month paid media campaigns. • Boosted Google Ads ROAS by 150% following a campaign restructure. • Decreased Meta Cost Per Acquisition (CPA) by 45% by revamping the remarketing strategy and funnel architecture.

Senior Performance Marketing Manager at FLIR Systems

April 1, 2019 - September 1, 2021

• Manage over $10M in paid advertising across multiple channels and global regions. • Drove a 75% increase in ROAS for Google Shopping campaigns in 2021. • Decreased cost per lead by 55% while increasing conversion rate by 30% in 2020.

Client Strategist at Mad Fish Digital

April 1, 2017 - January 2, 2019

• Manage client relationships and all elements of the strategic process to ensure KPIs were met.

Search & Social Analyst at Webtrends

March 1, 2013 - April 1, 2017

• Managed ad campaigns for Microsoft, Avaya, Polaris, Amgen & Paltalk.