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Versatile digital marketing specialist with 5+ years of experience across B2B SaaS, nonprofit, and agency environments. Proven success driving qualified leads, growing social media audiences, and improving campaign performance through conversion-focused content and cross-functional collaboration. Skilled in email marketing, paid media, SEO, social strategy, copywriting, and content optimization. Passionate about telling the right stories to the right audience to generate measurable results.…Versatile digital marketing specialist with 5+ years of experience across B2B SaaS, nonprofit, and agency environments. Proven success driving qualified leads, growing social media audiences, and improving campaign performance through conversion-focused content and cross-functional collaboration. Skilled in email marketing, paid media, SEO, social strategy, copywriting, and content optimization. Passionate about telling the right stories to the right audience to generate measurable results.

Derek Siddorn

Copywriter, Content Producer, Social Media Manager, +7

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Versatile digital marketing specialist with 5+ years of experience across B2B SaaS, nonprofit, and agency environments. Proven success driving qualified leads, growing social media audiences, and improving campaign performance through conversion-focused content and cross-functional collaboration. Skilled in email marketing, paid media, SEO, social strategy, copywriting, and content optimization. Passionate about telling the right stories to the right audience to generate measurable results.…Versatile digital marketing specialist with 5+ years of experience across B2B SaaS, nonprofit, and agency environments. Proven success driving qualified leads, growing social media audiences, and improving campaign performance through conversion-focused content and cross-functional collaboration. Skilled in email marketing, paid media, SEO, social strategy, copywriting, and content optimization. Passionate about telling the right stories to the right audience to generate measurable results.

Available to hire

Versatile digital marketing specialist with 5+ years of experience across B2B SaaS, nonprofit, and agency environments. Proven success driving qualified leads, growing social media audiences, and improving campaign performance through conversion-focused content and cross-functional collaboration. Skilled in email marketing, paid media, SEO, social strategy, copywriting, and content optimization. Passionate about
telling the right stories to the right audience to generate measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Strategist at Move Mobility

October 20, 2025 - January 20, 2026

Generated over $275,000 in attributed revenue from email campaigns within 3 months. Developed and executed email campaigns with average Open Rate 31.28% and CTR 16.84%. Spearheaded social media efforts that grew follower base by 4.59%, interactions by 29.61%, and impressions by 22.59%. Created 50+ HubSpot Automation Workflows to optimize lead follow-ups, premium content downloads, and sales processes. Identified gaps in digital marketing strategy and launched 40+ new automated email drip campaigns.

Digital Marketing & Communications Specialist at Great White North Computer Solutions Inc.

August 20, 2022 - May 20, 2025

Led digital content strategy across social, email, and website channels, boosting qualified leads and brand authority in B2B SaaS and healthcare. Achieved 86% audience growth overall, including 93% increase on Instagram. Increased monthly SQL generation by 68% through targeted content and campaigns. Improved paid social ad click-through rate by 170% and reduced CPC by 46% via targeted creatives and ongoing optimization. Collaborated with sales, product, and support teams to align messaging and maximize campaign impact. Developed targeted marketing assets for clinics and healthcare professionals, driving higher conversion rates. Crafted copy for product launches, feature promos, blogs, and landing pages to support thought leadership.

Marketing & Communications Coordinator at Kinsmen Club of Winnipeg

May 31, 2021 - August 19, 2022

Led public communications and marketing for fundraiser projects including Work History the KinK Raffle and KinSm en Jackpot Bingo. Designed social media and web content to boost public engagement and sales. Maintained the website, published updates, and provided event promotion tools for club members. Acted as liaison with media contacts and community partners to expand organizational reach. Coordinated cross-brand promotion with charity partners to maximize exposure for both brands.