Creative strategist and content marketer with a Master’s in Creative Direction, Content & Branding from IE University. I help brands turn ideas into clear, high-performing content that attracts attention and drives growth. My background spans social media strategy, copywriting, campaign concepts, personal branding, and trend-led content creation across fashion, beauty, lifestyle, and consumer brands. I combine strong creative instinct with business thinking - meaning I don’t just make things look good, I create content with purpose. Whether you need a sharper brand voice, stronger online presence, scroll-stopping campaigns, or consistent content that converts, I focus on work that feels premium, relevant, and results-driven. Easy to work with, fast-moving, and detail-focused, I’m best suited to brands and founders who want high-quality creative support without endless back-and-forth.

Deshana Khicha

Creative strategist and content marketer with a Master’s in Creative Direction, Content & Branding from IE University. I help brands turn ideas into clear, high-performing content that attracts attention and drives growth. My background spans social media strategy, copywriting, campaign concepts, personal branding, and trend-led content creation across fashion, beauty, lifestyle, and consumer brands. I combine strong creative instinct with business thinking - meaning I don’t just make things look good, I create content with purpose. Whether you need a sharper brand voice, stronger online presence, scroll-stopping campaigns, or consistent content that converts, I focus on work that feels premium, relevant, and results-driven. Easy to work with, fast-moving, and detail-focused, I’m best suited to brands and founders who want high-quality creative support without endless back-and-forth.

Available to hire

Creative strategist and content marketer with a Master’s in Creative Direction, Content & Branding from IE University. I help brands turn ideas into clear, high-performing content that attracts attention and drives growth. My background spans social media strategy, copywriting, campaign concepts, personal branding, and trend-led content creation across fashion, beauty, lifestyle, and consumer brands.

I combine strong creative instinct with business thinking - meaning I don’t just make things look good, I create content with purpose. Whether you need a sharper brand voice, stronger online presence, scroll-stopping campaigns, or consistent content that converts, I focus on work that feels premium, relevant, and results-driven.

Easy to work with, fast-moving, and detail-focused, I’m best suited to brands and founders who want high-quality creative support without endless back-and-forth.

See more

Language

English
Fluent
Hindi
Advanced

Work Experience

Content Creator at Yantra Fashion Boutique
September 1, 2025 - December 1, 2025
Created platform-specific content across Instagram, Facebook and LinkedIn; aligned tone and visuals; produced viral content through trend-led storytelling; contributed to brand campaigns and product launches.
Content Creator & Social Media Manager at Join MyTrip
May 1, 2023 - May 1, 2024
Joined May 2023 to May 2024; built engaging content across social channels; collaborated with marketing team to enhance brand narrative and engagement.
Content Creator at Ting Creative Advertising Agency
March 1, 2022 - April 1, 2023
Led platform-specific content across Instagram, Facebook, LinkedIn; developed visuals and copy to reinforce brand voice; designed campaigns and measured performance.
Freelance Photographer & Social Media Manager at Self-Employed
January 1, 2021 - December 31, 2022
Freelance photography and social media management for clients; created visual assets and managed social channels.
Content Creator & Social Media Manager at Big Friday
January 1, 2018 - January 1, 2020
Content creator and social media manager for Big Friday; produced creative assets across platforms; contributed to brand campaigns.
Client Servicing Intern at Beep Experience
January 1, 2017 - January 1, 2018
Assisted client servicing; supported campaigns and stakeholder communications.

Education

Bachelor of Business Administration at M.O.P. Vaishnav College for Women
January 11, 2030 - April 1, 2020
Master of Creative Direction, Content and Branding at M.O.P. Vaishnav College for Women
July 1, 2025 - December 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Consumer Goods