Raabia Omer

Builds CatalogueGen, a subscription product that turns wholesalers’ stock spreadsheets, PDFs and photos into live, branded, hosted catalogues with search, live stock, per-size quantities, trade pricing and inquiry lists. Responsibilities cover overall product strategy, branding, engine design, hosting and go-to-market. Implemented on Supabase with Stripe subscriptions and Cloudflare/Vercel hosting, including checks for checksum-verified per-size stock against supplier totals. Owns pricing, roadmap, client support, and post-launch fixes based on logged client feedback.

Contract role focused on design research and design thinking applied to internal organisational development projects. Contributed to process improvement work, creative content development, and applied innovation research to bring design and innovation foundations into internal team outputs.

Part-time, on-site multi-department lead across payroll, marketing, sales and administration for a legal-tech company with AI. Payroll responsibility includes complete payroll operations with accurate, on-time pay and compliance with tax/regulatory requirements. Marketing work includes direct campaigns, digital marketing and customer outreach, leading brand/asset guidelines across partners. Sales work manages pipeline, client relationships and performance metrics, and builds proposals/pitch decks/product mock-ups to support revenue growth. Administration covers daily operations, internal processes, documentation/compliance and cross-department communication.