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I’m a creative designer who builds brands and the products that carry them—designing brand identity systems, responsive websites, social content, and product visualisation that work in real-world timelines. I founded Designerfi st and create studio projects for founders and small organisations, delivering everything as live links rather than static documents so clients can review, approve, and iterate gate by gate.…I’m a creative designer who builds brands and the products that carry them—designing brand identity systems, responsive websites, social content, and product visualisation that work in real-world timelines. I founded Designerfi st and create studio projects for founders and small organisations, delivering everything as live links rather than static documents so clients can review, approve, and iterate gate by gate.

Raabia Omer

Designer, Brand Designer, Graphic Designer, +1

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I’m a creative designer who builds brands and the products that carry them—designing brand identity systems, responsive websites, social content, and product visualisation that work in real-world timelines. I founded Designerfi st and create studio projects for founders and small organisations, delivering everything as live links rather than static documents so clients can review, approve, and iterate gate by gate.…I’m a creative designer who builds brands and the products that carry them—designing brand identity systems, responsive websites, social content, and product visualisation that work in real-world timelines. I founded Designerfi st and create studio projects for founders and small organisations, delivering everything as live links rather than static documents so clients can review, approve, and iterate gate by gate.

Available to hire

I’m a creative designer who builds brands and the products that carry them—designing brand identity systems, responsive websites, social content, and product visualisation that work in real-world timelines. I founded Designerfi st and create studio projects for founders and small organisations, delivering everything as live links rather than static documents so clients can review, approve, and iterate gate by gate.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Founder & Product Lead at CatalogueGen

January 1, 2026 - Present

Builds CatalogueGen, a subscription product that turns wholesalers’ stock spreadsheets, PDFs and photos into live, branded, hosted catalogues with search, live stock, per-size quantities, trade pricing and inquiry lists. Responsibilities cover overall product strategy, branding, engine design, hosting and go-to-market. Implemented on Supabase with Stripe subscriptions and Cloudflare/Vercel hosting, including checks for checksum-verified per-size stock against supplier totals. Owns pricing, roadmap, client support, and post-launch fixes based on logged client feedback.

Design Researcher at The Open University (Organisational Development Design Team)

September 1, 2025 - May 1, 2026

Contract role focused on design research and design thinking applied to internal organisational development projects. Contributed to process improvement work, creative content development, and applied innovation research to bring design and innovation foundations into internal team outputs.

Business Process Lead at Diktalogic

January 1, 2021 - Present

Part-time, on-site multi-department lead across payroll, marketing, sales and administration for a legal-tech company with AI. Payroll responsibility includes complete payroll operations with accurate, on-time pay and compliance with tax/regulatory requirements. Marketing work includes direct campaigns, digital marketing and customer outreach, leading brand/asset guidelines across partners. Sales work manages pipeline, client relationships and performance metrics, and builds proposals/pitch decks/product mock-ups to support revenue growth. Administration covers daily operations, internal processes, documentation/compliance and cross-department communication.

Founder & Creative Director at Designerfi st

January 1, 2021 - Present

Design studio for founders and small organisations: brand identity, websites, social content and product design. Projects run in agreed phases with written client approval gates and are delivered as live links for fast review. I also develop Employer brand systems for organisations, including tone of voice, messaging toolkits and visual identity, with accessibility checks aligned to WCAG 2.1 AA. I use AI-assisted design workflows to move faster without lowering standards, and I build motion/animation assets (e.g., Lottie and MP4) and production-ready product catalogues and hosted, branded catalog experiences.

Freelance Graphic Designer at PeoplePerHour (Upwork)

January 1, 2016 - Present

Delivered ~50 projects for 42 clients across education, tech, wellness, engineering and lifestyle. Achieved 4.9 stars from 54 reviews with a top-endorsed badge and Top 5 Designer recognition. Produced responsive websites and landing pages (WordPress, Wix, Squarespace, Shopify), accessibility-focused digital documents (PDFs/eBooks/digital docs), and hand-drawn plus digital illustration for marketing campaigns, editorial features and e-learning platforms.