Available to hire
I am Pieter Reynard Steyn, a graphic designer and art director with a passion for bold branding, packaging, and campaigns. I have led creative direction for diverse brands across print, digital, and retail contexts. I enjoy turning complex briefs into clear, compelling visuals and collaborating with teams to deliver projects that stand out. In my free time I cycle, play cello, and explore new ideas for design.
I thrive in fast-paced environments and have a track record of delivering impactful work for FMCG, hospitality, and corporate communications. My focus is on delivering creative solutions that align with brand strategy while maintaining a strong attention to detail.
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Language
English
Fluent
Afrikaans
Advanced
Work Experience
Senior Designer at Promasidor
January 1, 2019 - PresentArt direction, packaging design (custom boxes, gift sets, dye traces), poster design, brochure design, billboard design, promotion campaigns, BTL design elements for brands including Cowbell, Onga, Xploza, Amila and others.
Senior Designer / Marketing Manager at Silverback Technologies
September 30, 2018 - September 22, 2025Art direction, logo, poster, brochure, billboard design; promotion campaigns; BTL elements; packaging design; social media design and strategy; team management and events; bicycle colour planning and decal design.
Senior Designer at Sun International
March 31, 2018 - September 22, 2025Art direction; poster, brochure, billboard design; promotion campaigns; BTL design elements in New Internal Advertising department.
Creative Director – BTL department at 1886 FCB Africa
December 31, 2017 - September 22, 2025Freelance contract; art direction; poster and brochure design; promotion campaigns; brainstorming; BTL design elements for accounts including Leroy Merlin, SAFIN Bank, Cell C.
Creative Director – BTL department at VWV Group
October 31, 2017 - September 22, 2025Contract; logo, poster, brochure design; promotion campaigns; team management; BTL design elements for accounts including Distell Hunter’s; Distell JC LeRoux; Distell Savannah; Samancor; Ford; Pam Golding; IBM; integrated BTL campaigns.
Group Creative Head – Content Factory at Ogilvy Public Relations World Wide
May 31, 2017 - September 22, 2025Team management; brainstorming; BTL design elements; newspaper and magazine advertisements; digital manipulations & colour matching; art direction on video & photo shoots; storyboard illustration; accounts including Anglo American; AVIS; Audi; BMW; British Airways; BDO; Castle Lager; DSTV; Department of Water & Sanitation; GIBB; Grohe; KFC; Sunlight; integrated PR campaigns; BTL design, internal communications, social campaigns.
Creative Director at Straight Twisted
November 30, 2016 - September 22, 2025Retrenchment; logo, poster, brochure design; promotion campaigns; newspaper and magazine advertisements; digital manipulations & colour matching; art direction on TV & photo shoots; storyboard illustration; packaging design for retail campaigns; internal communications; accounts include Nissan Africa; Griffeth & Griffeth; SAFERMEX; Trappers Trading.
Creative Director at Insignia Advertising
June 30, 2015 - September 22, 2025Retrenchment; logo, poster, brochure design; promotion items; newspaper and magazine advertisements; digital manipulations & colour matching; art direction on TV shoots and photo shoots; storyboard illustration; packaging design; accounts include Aston Martin SA; McLaren SA; Rolls Royce SA; Sasfin Bank; Corricraft; Bluespec.
Senior Designer at LIMELIGHT
April 30, 2014 - September 22, 2025Art direction on photo shoots; storyboard illustration; business card layout; invitations; magazine design and layout; packaging design; logo design; poster design; brochure design; promotion items; newspaper and magazine advertisements; digital manipulations & colour matching; accounts include Clere Active, Clere for Men, Playboy & Play Girl, Koo, Albany.
Art Director at TBWA / TEQUILA
November 30, 2009 - September 22, 2025Art direction on photo shoots; storyboard illustration; invitations; magazine design and layout; packaging design; logo design; poster design; brochure design; promotion items; newspaper and magazine advertisements; digital manipulations & colour matching; art direction on photo shoots; accounts Nissan; Neotel; Standard Bank; etc.
DTP/Layout Designer at NXT Mobile
April 30, 2008 - September 22, 2025Internal move to Tequila; business card design; invitations; magazine design and layout; packaging design; logo design; poster design; brochure design; promotion items; digital manipulations & colour matching; mobile content (wallpapers, screen savers).
Freelance Designer at Indigo Marketing
June 1, 2007 - PresentLogo design; poster design; brochure design; promotion items; DTP.
Designer (Freelance) at CDP Graphics and Gifts
May 31, 2007 - September 22, 2025Form layout and design (Edgars, Clicks); invitations; digital manipulations; magazine advertisement design and layout; packaging design (custom boxes, gift sets, dye traces); logo design; posters; brochures; promotion items.
Designer at Tenaka’s Tribe Productions
February 28, 2007 - September 22, 2025Annual report design and layout; form layout and design; invitations; Christmas/birthday card designs; digital manipulations; DTP; magazine design/layout; packaging design; logo design; posters; brochures; promotions; newspaper and magazine ads; general assistance.
DTP/Layout Designer at RYOBI (Stevens and Co.)
April 1, 2006 - PresentDTP and layout; packaging & manual design; in-house design.
DTP/Layout Designer at Learning Resources Group
January 1, 2006 - PresentDTP and layout of ABSA call centre facilitator and learner training guides; DTP and layout of EDCON merchants facilitator and learner training guides.
DTP/Graphic Designer at ARMSCOR
January 31, 2006 - September 22, 2025DTP; form layout and design; business cards; invitations; corporate image; signage; staff training; internal information design.
Designer at CSA (Council for Student Aids research)
December 31, 2005 - September 22, 2025Logo; poster; brochure; promotion items; newspaper and magazine advertisements.
Intern at Multi Media Graphics
June 30, 2004 - September 22, 2025Logo; layout; digital manipulations; general assistance.
Designer at Steyn’s Culinary School
January 1, 2004 - PresentLogo design; business cards; poster; brochure; promotion items; newspaper/magazine ads; website direction; clothing branding.
Senior Designer – Internal Advertising department at Promasidor
January 1, 2019 - PresentArt direction; packaging design (custom boxes, gift sets, dye traces); poster, brochure and billboard design; promotion campaigns; BTL design elements for brands including Cowbell, Onga, Xploza, Amila, Loya, Sunvita, DrinkoPop, Jaba, Miksi, Mixwell, Sossi, Twisco.
Senior Designer / Marketing Manager – Internal Advertising department at Silverback Technologies
September 1, 2018 - September 22, 2025Art direction; logo, poster, brochure, billboard design; promotion campaigns; BTL design; packaging; social media design and strategy; team and brainstorm management; events; bicycle colour planning and decal design.
Senior Designer at Sun International
March 1, 2018 - September 22, 2025Art direction; poster and brochure design; billboard design; promotion campaigns; BTL design elements.
CREATIVE DIRECTOR – BTL department at 1886 FCB Africa
December 1, 2017 - September 22, 2025Art direction; poster design; brochure design; promotion campaigns; brain storms; BTL design elements. Accounts: Leroy Merlin, SAFIN Bank, Cell C - Integrated campaigns.
CREATIVE DIRECTOR – BTL department at VWV Group
October 1, 2017 - September 22, 2025Logo design; poster design; brochure design; promotion campaigns; team management; brain storm management; BTL design elements. Accounts: Distell Hunter’s; Distell JC LeRoux; Distell Savannah; Samancor; Ford; Pam Golding; IBM - Integrated BTL design campaigns.
GROUP CREATIVE HEAD – Content Factory at Ogilvy Public Relations World Wide
May 1, 2017 - September 22, 2025Team management; brainstorm management; BTL design elements; newspaper and magazine advertisements; digital manipulations & colour matching; art direction on video & photo shoots; story board illustration. Accounts: Anglo American; AVIS; Audi; BMW; British Airways; BDO; Castle Lager; DSTV; Department of Water & Sanitation; GIBB; Grohe; KFC; Sunlight (Unilever) - Integrated PR campaigns; BTL design; Internal communications; Social campaigns.
CREATIVE DIRECTOR at Straight Twisted
November 1, 2016 - September 22, 2025Logo design; poster design; brochure design; promotion campaigns; newspaper and magazine advertisements; digital manipulations & colour matching; art direction on TV & photo shoots; story board illustration; team management; brainstorm management. Accounts: Nissan Africa; Griffeth & Griffeth; SAFERMEX; Trappers Trading; internal campaigns and retail design.
CREATIVE DIRECTOR at Insignia Advertising
June 1, 2015 - September 22, 2025Logo design; poster design; brochure design; promotion items; newspaper and magazine advertisements; digital manipulations & colour matching; art direction on TV shoots; art direction on photo shoots; story board illustration; business card layout; invitations; magazine design and layout; packaging design. Accounts: Aston Martin SA; McLaren SA; Rolls Royce SA; Sasfin Bank; Corricraft; Bluespec;
Head hunted SENIOR DESIGNER at LIMELIGHT
April 1, 2014 - September 22, 2025Art direction on photo shoots; story board illustration; magazine design and layout; packaging; logo design; poster design; brochure design; promotion items; newspaper and magazine advertisements.
Retrenchment at TBWA \ TEQUILA
November 1, 2009 - September 22, 2025Art direction on photo shoots; story board illustration; packaging design; logo design; poster design; brochure design; promotion items; newspaper and magazine advertisements; digital manipulations & colour matching; art direction on photo shoots.
Internal Move to Tequila at NXT Mobile
April 1, 2008 - September 22, 2025Internal transfer; business card design; invitations; magazine design and layout; packaging design; logo design; poster design; brochure design; promotion items; digital manipulations & colour matching; mobile content (wallpapers, screen savers, etc.).
Freelance Contract at Indigo Marketing
June 30, 2007 - September 22, 2025Logo design; poster design; brochure design; promotion items; DTP.
Freelance Contract at CDP Graphics and Gifts
May 1, 2007 - September 22, 2025Form layout and design; invitations; digital manipulations & colour matching; magazine advertisement design and layout; packaging design (custom boxes, gift sets, dye traces); logo design; poster design; brochure design; promotion items.
Contract at Tenaka’s Tribe Productions
February 1, 2007 - September 22, 2025Annual Report design and layout; form layout and design; invitations; digital manipulations; DTP; magazine design and layout; packaging design; logo design; poster design; brochure design; promotion items; newspaper and magazine advertisements; general assistance.
DTP and layout at RYOBI (Stevens and Co.)
April 1, 2006 - PresentDTP and layout; packaging & manual design (in-house design, custom boxes, dye traces).
DTP and layout at LEARNING RESOURCES GROUP
January 31, 2006 - September 22, 2025DTP and layout of ABSA call centre facilitator and learner training guides; DTP and layout of EDCON merchants facilitator and learner training guides.
DTP at ARMSCOR
January 31, 2006 - September 22, 2025DTP; form layout and design; business card layout and design; invitations; Christmas/card designs; internal signage and corporate image.
Freelance design at CSA (Council for Student Aids research)
December 31, 2005 - September 22, 2025Logo design; poster design; brochure design; promotional items; newspaper and magazine advertisements.
Intern at Multi Media Graphics
August 1, 2004 - September 22, 2025Logo design; layout; digital manipulations; general assistance.
Designer at Steyn’s Culinary School
January 1, 2004 - PresentLogo design; business cards; poster and brochure design; promotion items; newspaper and magazine advertisements; website design direction; clothing branding.
Education
Matric (Grade 12) at Pretoria Boys High School
January 11, 2030 - January 1, 2000BA Information Design (major in design) at University of Pretoria
January 11, 2030 - January 1, 2004Matric (Grade 12) at Pretoria Boys High School
January 11, 2030 - January 1, 2000BA Information Design (major in design) at University of Pretoria
January 11, 2030 - January 1, 2004Qualifications
PMBI (Professional Mountain Bike Instructor) – PMBIA Canada
January 11, 2030 - September 22, 2025Fitness Instructor – Fit Pro South Africa
January 11, 2030 - September 22, 2025Royal School of Music Grade 7 (Cello)
January 11, 2030 - September 22, 2025PMBI (Professional Mountain Bike Instructor)
January 11, 2030 - September 22, 2025PMBIA Canada Fitness Instructor
January 11, 2030 - September 22, 2025Royal School of Music Grade 7 (Cello)
January 11, 2030 - September 22, 2025Fit Pro South Africa – Fitness Instructor
January 11, 2030 - September 22, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Consumer Goods
Experience Level
Expert
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Expert
Expert
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Expert
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Expert
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