Available to hire
I am a Creative Leader focused on vision, innovation, and development across activewear and lifestyle brands. I blend leadership, business acumen, and hands-on design to drive brand strategy, product development, UX, and branding in agile or lean environments, evangelizing a holistic design approach to meet client objectives and conceived vision.
My track record includes shaping brand identities, driving design KPI, and building cohesive teams across multiple regions. I excel at translating business needs into compelling campaigns, managing end-to-end projects from concept to launch, and mentoring talent through hands-on coaching and team development.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
German
Fluent
Swedish
Intermediate
French
Beginner
Work Experience
Co-Founder & Creative Director at FrauFUTURE UG / Success Happiness Academy TM
January 1, 2018 - PresentCo-founded FrauFUTURE UG and founded Success Happiness Academy TM; lead branding, digital marketing and social media advertising; merchandise and company wear design and development; office HQ design, tradeshow stall design, banners, company handouts, flyers, business cards and photoshoots; produced promotional short movies; provided business and design consulting for startups in sportswear and products.
Creative Director at Sportmaster
December 31, 2018 - October 16, 2025Managed and assisted lifestyle fashion creation process, led design teams in creative development and execution of design ID guidelines for all in-house brands and licenses; provided consultancy on global macro trend research and China market needs; built graphic, brand ID strategy, and workmanship guidelines for all designers in line with the development team.
Design Director at Li Ning
December 31, 2015 - October 16, 2025Headed vertical retail project to regain market share; oversaw sample and fitting processes to ensure coherency across complete collection; acted as point person for all inline/license performance apparel and accessories designs across Li Ning brand and licenses and outside design agencies for athlete product projects.
Head of Design / Brand Design Manager at DOMYOS / Decathlon
December 31, 2012 - October 16, 2025Administered and implemented the design process for the entire brand and vertical retail project; coordinated with external agencies to revamp marketing and PR campaigns; led brand strategy, design thinking, UX, design sprint, and mind mapping; directed international design team to deliver a global product focus; Red Dot award experience; Member of DMI.
Global Senior Designer - Women at Nike EMEA / APA
December 31, 2008 - October 16, 2025Designed and delivered concepts and designs for Women’s performance department; supported photo shoots for seasonal collections; collaborated with suppliers in China, Taiwan, and India; based at Nike APA for 3 months on performance, tennis, soccer/basketball, and lifestyle Australia collections; press spokesperson for Nike Woman EMEA.
Design Manager at Cosmopolitan and Sportalm
December 31, 2004 - October 16, 2025Established concepts and design pitches for clients including Yamaha, Valentino Rossi, Red Bull Snowboarding, and VFB Stuttgart; created hi-fashion skiwear and loungewear; coordinated with material suppliers; oversaw sampling; led cross-disciplinary design teams; photo shoots for catalog and trade shows.
Apparel Designer at Adidas and H&M
December 31, 2003 - October 16, 2025Developed concepts and designs for seasonal in-line collections and SMU projects; presented projects to clients; wrote visual merchandising books for H&M and presented seasonal collections at press events; designed first launched ClimaCool Girls Adidas and early inner support sport tanks and basics for H&M.
Co-Founder at FrauFUTURE UG; Success Happiness Academy
January 1, 2018 - PresentCo-founded FrauFUTURE UG and the Success Happiness Academy; Creative Director – Branding, digital marketing and social media advertising; Merchandise and company wear design and development; Office HQ design, Tradeshow stall design, banners, handouts, flyers, business cards, photoshoots and promotional short movies; Provided consulting for Start-ups in sportswear and products with design and strategy.
Creative Director at Sportmaster
December 31, 2018 - October 16, 2025Managed and guided lifestyle fashion creation processes, led design teams, developed and executed design ID guidelines for all in-house brands and licenses; supported trend research and global macro trend analysis; built brand identity and improved design KPI; provided consultancy to trend teams and managed design workflows.
Design Director at Li Ning
December 31, 2015 - October 16, 2025Headed vertical retail project to regain market share; oversaw sample and fitting processes to ensure coherence; served as point person for all inline/licensed designs across brand and licenses and external agencies for athlete APP projects; led innovation and game-wear strategy for major teams.
Head of Design / Brand Design Manager at DOMYOS / Decathlon
December 31, 2012 - October 16, 2025Administered and implemented the design process for the entire brand and vertical retail projects; coordinated with external agencies for marketing and PR campaigns; led design thinking, UX, and brand strategy workshops; built an international design team focused on consumer needs; earned recognition with Red Dot awards; launched a Brazilian design pod and internship program.
Global Senior Designer (Women) at Nike EMEA/ APA
December 31, 2008 - October 16, 2025Designed and delivered concepts and designs for the Women’s performance department; supported photo shoots; collaborated with suppliers across China, Taiwan, and India; presented at Nike events; served as press spokesperson for Nike Woman EMEA; contributed to global collections and campaigns.
Design Manager at Cosmopolitan and Sportalm
December 31, 2004 - October 16, 2025Provided design concepts and pitches for clients such as Yamaha, Valentino Rossi, Red Bull Snowboarding, and VFB Stuttgart; led cross-disciplinary teams; directed photo shoots for catalogues and events.
Apparel Designer at Adidas and H&M
December 31, 2003 - October 16, 2025Developed concepts for seasonal in-line collections and SMU projects; presented projects to clients; contributed to notable lines such as ClimaCool Girls Adidas and early inner support sport tanks for H&M.
Education
License for Educating Apprentices at Chamber of Commerce, Berlin, Germany
January 11, 2030 - October 16, 2025B.A. in Fashion Design at University for Technique and Economy, Berlin, Germany
January 11, 2030 - October 16, 2025Industrial Tailor at College for Textile Technology and Clothing, Berlin, Germany
January 11, 2030 - October 16, 2025License for Educating Apprentices at Chamber of Commerce, Berlin, Germany
January 11, 2030 - October 16, 2025Bachelor of Arts in Fashion Design at University for Technique and Economy, Berlin, Germany
January 11, 2030 - October 16, 2025Industrial Tailor at College for Textile Technology and Clothing, Berlin, Germany
January 11, 2030 - October 16, 2025Qualifications
GNC Marketing - Sales Course
January 11, 2030 - October 16, 2025Compelling Presentation Skills
January 11, 2030 - October 16, 2025Transformation / Leadership Coaching
January 11, 2030 - October 16, 2025Myers-Briggs Coaching
January 11, 2030 - October 16, 2025License for Educating Apprentices
January 11, 2030 - October 16, 2025GNC Marketing - Sales Course
January 11, 2030 - October 16, 2025Compelling Presentation Skills Workshop
January 11, 2030 - October 16, 2025Transformation / Leadership Coaching
January 11, 2030 - October 16, 2025Myers-Briggs Coaching
January 11, 2030 - October 16, 2025Industry Experience
Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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