Available to hire
I am a Creative Leader focused on vision, innovation, and development across activewear and lifestyle brands. I blend leadership, business acumen, and hands-on design to drive brand strategy, product development, UX, and branding in agile or lean environments, evangelizing a holistic design approach to meet client objectives and conceived vision.
My track record includes shaping brand identities, driving design KPI, and building cohesive teams across multiple regions. I excel at translating business needs into compelling campaigns, managing end-to-end projects from concept to launch, and mentoring talent through hands-on coaching and team development.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
German
Fluent
Swedish
Intermediate
French
Beginner
Work Experience
Creative Director at Sportmaster
December 31, 2018 - October 16, 2025Managed and guided lifestyle fashion creation processes, led design teams, developed and executed design ID guidelines for all in-house brands and licenses; supported trend research and global macro trend analysis; built brand identity and improved design KPI; provided consultancy to trend teams and managed design workflows.
Creative Director at Sportmaster
December 31, 2018 - October 16, 2025Managed and assisted lifestyle fashion creation process, led design teams in creative development and execution of design ID guidelines for all in-house brands and licenses; provided consultancy on global macro trend research and China market needs; built graphic, brand ID strategy, and workmanship guidelines for all designers in line with the development team.
Co-Founder at FrauFUTURE UG; Success Happiness Academy
January 1, 2018 - PresentCo-founded FrauFUTURE UG and the Success Happiness Academy; Creative Director – Branding, digital marketing and social media advertising; Merchandise and company wear design and development; Office HQ design, Tradeshow stall design, banners, handouts, flyers, business cards, photoshoots and promotional short movies; Provided consulting for Start-ups in sportswear and products with design and strategy.
Co-Founder & Creative Director at FrauFUTURE UG / Success Happiness Academy TM
January 1, 2018 - PresentCo-founded FrauFUTURE UG and founded Success Happiness Academy TM; lead branding, digital marketing and social media advertising; merchandise and company wear design and development; office HQ design, tradeshow stall design, banners, company handouts, flyers, business cards and photoshoots; produced promotional short movies; provided business and design consulting for startups in sportswear and products.
Design Director at Li Ning
December 31, 2015 - October 16, 2025Headed vertical retail project to regain market share; oversaw sample and fitting processes to ensure coherence; served as point person for all inline/licensed designs across brand and licenses and external agencies for athlete APP projects; led innovation and game-wear strategy for major teams.
Design Director at Li Ning
December 31, 2015 - October 16, 2025Headed vertical retail project to regain market share; oversaw sample and fitting processes to ensure coherency across complete collection; acted as point person for all inline/license performance apparel and accessories designs across Li Ning brand and licenses and outside design agencies for athlete product projects.
Head of Design / Brand Design Manager at DOMYOS / Decathlon
December 31, 2012 - October 16, 2025Administered and implemented the design process for the entire brand and vertical retail projects; coordinated with external agencies for marketing and PR campaigns; led design thinking, UX, and brand strategy workshops; built an international design team focused on consumer needs; earned recognition with Red Dot awards; launched a Brazilian design pod and internship program.
Head of Design / Brand Design Manager at DOMYOS / Decathlon
December 31, 2012 - October 16, 2025Administered and implemented the design process for the entire brand and vertical retail project; coordinated with external agencies to revamp marketing and PR campaigns; led brand strategy, design thinking, UX, design sprint, and mind mapping; directed international design team to deliver a global product focus; Red Dot award experience; Member of DMI.
Global Senior Designer (Women) at Nike EMEA/ APA
December 31, 2008 - October 16, 2025Designed and delivered concepts and designs for the Women’s performance department; supported photo shoots; collaborated with suppliers across China, Taiwan, and India; presented at Nike events; served as press spokesperson for Nike Woman EMEA; contributed to global collections and campaigns.
Global Senior Designer - Women at Nike EMEA / APA
December 31, 2008 - October 16, 2025Designed and delivered concepts and designs for Women’s performance department; supported photo shoots for seasonal collections; collaborated with suppliers in China, Taiwan, and India; based at Nike APA for 3 months on performance, tennis, soccer/basketball, and lifestyle Australia collections; press spokesperson for Nike Woman EMEA.
Design Manager at Cosmopolitan and Sportalm
December 31, 2004 - October 16, 2025Provided design concepts and pitches for clients such as Yamaha, Valentino Rossi, Red Bull Snowboarding, and VFB Stuttgart; led cross-disciplinary teams; directed photo shoots for catalogues and events.
Design Manager at Cosmopolitan and Sportalm
December 31, 2004 - October 16, 2025Established concepts and design pitches for clients including Yamaha, Valentino Rossi, Red Bull Snowboarding, and VFB Stuttgart; created hi-fashion skiwear and loungewear; coordinated with material suppliers; oversaw sampling; led cross-disciplinary design teams; photo shoots for catalog and trade shows.
Apparel Designer at Adidas and H&M
December 31, 2003 - October 16, 2025Developed concepts for seasonal in-line collections and SMU projects; presented projects to clients; contributed to notable lines such as ClimaCool Girls Adidas and early inner support sport tanks for H&M.
Apparel Designer at Adidas and H&M
December 31, 2003 - October 16, 2025Developed concepts and designs for seasonal in-line collections and SMU projects; presented projects to clients; wrote visual merchandising books for H&M and presented seasonal collections at press events; designed first launched ClimaCool Girls Adidas and early inner support sport tanks and basics for H&M.
Education
License for Educating Apprentices at Chamber of Commerce, Berlin, Germany
January 11, 2030 - October 16, 2025B.A. in Fashion Design at University for Technique and Economy, Berlin, Germany
January 11, 2030 - October 16, 2025Industrial Tailor at College for Textile Technology and Clothing, Berlin, Germany
January 11, 2030 - October 16, 2025License for Educating Apprentices at Chamber of Commerce, Berlin, Germany
January 11, 2030 - October 16, 2025Bachelor of Arts in Fashion Design at University for Technique and Economy, Berlin, Germany
January 11, 2030 - October 16, 2025Industrial Tailor at College for Textile Technology and Clothing, Berlin, Germany
January 11, 2030 - October 16, 2025Qualifications
GNC Marketing - Sales Course
January 11, 2030 - October 16, 2025Compelling Presentation Skills
January 11, 2030 - October 16, 2025Transformation / Leadership Coaching
January 11, 2030 - October 16, 2025Myers-Briggs Coaching
January 11, 2030 - October 16, 2025License for Educating Apprentices
January 11, 2030 - October 16, 2025GNC Marketing - Sales Course
January 11, 2030 - October 16, 2025Compelling Presentation Skills Workshop
January 11, 2030 - October 16, 2025Transformation / Leadership Coaching
January 11, 2030 - October 16, 2025Myers-Briggs Coaching
January 11, 2030 - October 16, 2025Industry Experience
Consumer Goods, Retail, Manufacturing, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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