Desmond Tan Chee Yew

Produce multi-format content for broadcast and digital audiences. Research and script complex topics into engaging stories with clear editorial and brand alignment. Collaborate closely with CNBC’s London newsroom to align content and strategies for a global audience.

- Supported creative strategy and content production across broadcast and digital platforms, managing the full process from pitching and ideation to scriptwriting and editing, while ensuring brand consistency and creative excellence. - Guided and empowered the creative team, fostering bold ideas and providing hands-on support in brainstorming, script development, and production oversight. - Collaborated with cross-functional teams to develop and execute integrated, multi-platform campaigns. - Advised the Ad-Sales team to ensure promotional materials met both brand and editorial standards. KEY ACHIEVEMENTS - Led production of “Nat Geo Presents”, a sustainability-focused short-form series for National Geographic’s Earth Day campaign, delivering high-quality content on schedule. - Collaborated with marketing to launch a regional sustainability initiative, integrating a Facebook Live event and TV special to engage audiences across multiple platforms

- Conceptualised, produced, and delivered promotional content that drives audience engagement while maintaining brand and editorial standards. - Managed end-to-end production, taking a hands-on approach from pre- to post-production. KEY ACHIEVEMENTS - Produced the award-winning promo campaign “Every Rhino Counts”, raising awareness and inspiring action. - Co-produced a series of dynamic, chef-driven short-form content in collaboration with 50 Best Restaurants, spotlighting culinary excellence. - Co-produced branded content for InterContinental Hotels Group’s award-winning “Chef To Chef” campaign.