Available to hire
Hi there! I’m Nika Dessoulavy, a senior brand and social media leader with over a decade of experience building impact-driven campaigns in Central Europe. I specialize in crafting integrated marketing strategies for beauty and wellness brands, combining influencers, content creation, PR, events, and digital activations to boost brand awareness, engagement, and equity. I’m passionate about turning creative ideas into measurable results and leading cross-functional teams to deliver standout campaigns for L’Oréal Paris, Huawei, TikTok, and more.
I’m fluent in collaborating with stakeholders and agencies, analyzing market trends, and turning data into actionable plans. My strengths include content strategy, influencer management, budget ownership, and a hands-on approach to creative production, web content, and social media activation. I thrive in fast-paced environments and love mentoring teams to push the boundaries of brand storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Polish
Fluent
English
Fluent
Work Experience
Senior Brand Engagement Manager, Skin Care Category at L’Oréal Paris Poland & Baltic
December 21, 2021 - May 24, 2024Developed and implemented marketing communications strategy for L’Oréal Paris; led massive campaigns including influencers, social media, PR, social commerce, events, consumer activations, content creation, non-standard digital; managed influencer squads, content creation, contract negotiations, paid media strategy and assessments; maintained relationships with key stakeholders and influencers; content creation (social media content, photo shoots & video production); analyzed market trends and consumer insights; budget management; designed successful campaigns boosting brand awareness, engagement and equity attributes.
TikTok Marketing Communications Manager, CE at Huawei
March 1, 2021 - December 1, 2021Built regional brand presence for TikTok in CE markets (Poland & Romania); developed and implemented brand strategy; built relationships with brand ambassadors; led campaigns including digital, social media, ATL, PR & influencers (award-winning launch campaign); managed TikTok social channels; content creation (creative photo shooting and video production); budget management; cross-functional coordination with global teams, sales, PR, legal and creative; onboarded marketing agencies; led on-site activations and influencer collaborations.
Senior Brand Engagement Manager, L’Oréal Paris Brand CE at L’Oréal Paris Brand CE
May 24, 2024 - November 25, 2025Designed and executed integrated marketing campaigns for L’Oréal Paris in Central Europe; built and maintained relationships with key stakeholders including brand ambassadors; led digital, social media, PR, influencer and non-standard campaigns; managed budgets; produced content for social channels; collaborated with regional and global teams; achieved growth in brand equity and engagement across CE markets.
Social Media Manager, CE at Sanofi
June 16, 2016 - November 17, 2017Developed social media strategies for CE region; produced content (photos, video) for web and social channels; managed influencer partnerships and digital campaigns; coordinated with regional marketing, PR and creative agencies; monitored performance and adjusted tactics to optimize reach and engagement.
Senior Brand Engagement Manager (Skincare) – L’Oréal Paris Brand Poland & Baltic Hub at L’Oréal Paris
December 1, 2021 - May 1, 2024Developed and implemented marketing communications strategy across the skincare category. Led massive campaigns including influencers, social media, PR, social commerce, R&R, events, consumer activations, content creation, non-standard formats, and digital activation. Managed VIP & influencer programs, content creation, contract negotiations, paid media strategy and assets. Analyzed market trends and consumer insights; maintained relationships with key stakeholders and influencers; content creation for social media and shoots; on-budget management.
TikTok Marketing Communications Manager, CE at TikTok
March 1, 2021 - December 1, 2021Built regional brand presence for TikTok across Central Europe (Poland & Romania). Developed and executed end-to-end marketing campaigns, led influencer squads, negotiated with KOIs, managed PR and social channels, and oversaw events and content strategy. Budget planning and asset delivery across CE markets.
Social Media Manager, CE at Sanofi
August 1, 2020 - March 1, 2021Managed social media strategy and execution across Central Europe regions, coordinating content creation, community management, and paid media alignment to support brand goals.
Junior PR Specialist, Multi-Channel Intern at Sanofi
June 1, 2015 - May 1, 2016Supported PR and communications activities across multiple channels, contributing to press materials and coordination with regional teams.
Owner & Yoga Facilitator at INTU-YOGA
November 1, 2015 - January 1, 2020Owner and facilitator of yoga sessions and workshops; designed and ran classes and wellness programs.
Education
Master of Sociology of Media - Specialization in New Media at Collegium Civitas
January 1, 2014 - January 1, 2016Master's degree at Collegium Civitas
January 1, 2014 - January 1, 2016Bachelor's degree at Wyższa Szkoła Handlowa im. Heleny Chodkowskiej (Uczelnia Techniczno-Handlowa)
January 1, 2011 - January 1, 2014Qualifications
Bachelor's degree in Management - Specialization in Business Psychology
January 1, 2011 - January 1, 2014Professional Digital Marketing Qualification
January 11, 2030 - April 21, 2026Professional Digital Marketing Qualification
January 11, 2030 - April 21, 2026Industry Experience
Media & Entertainment, Consumer Goods, Professional Services, Retail, Education
Content creation, events - wellness, beauty, FMCG etc.
https://www.twine.net/signin
Corporate portfolio & achievements (TikTok, Loreal, Huawei)
https://www.twine.net/signin
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