I'm Weronika Dessoulavy, a Social Media & Digital Marketing Lead with 10+ years of experience creating social-first campaigns, content, and brand storytelling for global brands including TikTok and L’Oréal. I'm experienced in developing engaging content across Instagram, TikTok, and digital platforms, combining strategy, creator collaborations, influencer marketing, and trend-driven storytelling to grow brand awareness and audience engagement. I'm skilled in content production, campaign execution, social media management, and cross-functional collaboration in fast-paced international environments.…

Weronika Dessoulavy

PRO

I'm Weronika Dessoulavy, a Social Media & Digital Marketing Lead with 10+ years of experience creating social-first campaigns, content, and brand storytelling for global brands including TikTok and L’Oréal. I'm experienced in developing engaging content across Instagram, TikTok, and digital platforms, combining strategy, creator collaborations, influencer marketing, and trend-driven storytelling to grow brand awareness and audience engagement. I'm skilled in content production, campaign execution, social media management, and cross-functional collaboration in fast-paced international environments.…

Available to hire

I’m Weronika Dessoulavy, a Social Media & Digital Marketing Lead with 10+ years of experience creating social-first campaigns, content, and brand storytelling for global brands including TikTok and L’Oréal.

I’m experienced in developing engaging content across Instagram, TikTok, and digital platforms, combining strategy, creator collaborations, influencer marketing, and trend-driven storytelling to grow brand awareness and audience engagement. I’m skilled in content production, campaign execution, social media management, and cross-functional collaboration in fast-paced international environments.

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Language

Polish
Fluent
English
Fluent

Work Experience

Senior Brand Engagement Manager, Skin Care Category at L’Oréal Paris Poland & Baltic
December 21, 2021 - May 24, 2024
Developed and implemented marketing communications strategy for L’Oréal Paris; led massive campaigns including influencers, social media, PR, social commerce, events, consumer activations, content creation, non-standard digital; managed influencer squads, content creation, contract negotiations, paid media strategy and assessments; maintained relationships with key stakeholders and influencers; content creation (social media content, photo shoots & video production); analyzed market trends and consumer insights; budget management; designed successful campaigns boosting brand awareness, engagement and equity attributes.
TikTok Marketing Communications Manager, CE at Huawei
March 1, 2021 - December 1, 2021
Built regional brand presence for TikTok in CE markets (Poland & Romania); developed and implemented brand strategy; built relationships with brand ambassadors; led campaigns including digital, social media, ATL, PR & influencers (award-winning launch campaign); managed TikTok social channels; content creation (creative photo shooting and video production); budget management; cross-functional coordination with global teams, sales, PR, legal and creative; onboarded marketing agencies; led on-site activations and influencer collaborations.
Senior Brand Engagement Manager, L’Oréal Paris Brand CE at L’Oréal Paris Brand CE
May 24, 2024 - November 25, 2025
Designed and executed integrated marketing campaigns for L’Oréal Paris in Central Europe; built and maintained relationships with key stakeholders including brand ambassadors; led digital, social media, PR, influencer and non-standard campaigns; managed budgets; produced content for social channels; collaborated with regional and global teams; achieved growth in brand equity and engagement across CE markets.
Social Media Manager, CE at Sanofi
June 16, 2016 - November 17, 2017
Developed social media strategies for CE region; produced content (photos, video) for web and social channels; managed influencer partnerships and digital campaigns; coordinated with regional marketing, PR and creative agencies; monitored performance and adjusted tactics to optimize reach and engagement.
Senior Brand Engagement Manager (Skincare) – L’Oréal Paris Brand Poland & Baltic Hub at L’Oréal Paris
December 1, 2021 - May 1, 2024
Developed and implemented marketing communications strategy across the skincare category. Led massive campaigns including influencers, social media, PR, social commerce, R&R, events, consumer activations, content creation, non-standard formats, and digital activation. Managed VIP & influencer programs, content creation, contract negotiations, paid media strategy and assets. Analyzed market trends and consumer insights; maintained relationships with key stakeholders and influencers; content creation for social media and shoots; on-budget management.
TikTok Marketing Communications Manager, CE at TikTok
March 1, 2021 - December 1, 2021
Built regional brand presence for TikTok across Central Europe (Poland & Romania). Developed and executed end-to-end marketing campaigns, led influencer squads, negotiated with KOIs, managed PR and social channels, and oversaw events and content strategy. Budget planning and asset delivery across CE markets.
Social Media Manager, CE at Sanofi
August 1, 2020 - March 1, 2021
Managed social media strategy and execution across Central Europe regions, coordinating content creation, community management, and paid media alignment to support brand goals.
Junior PR Specialist, Multi-Channel Intern at Sanofi
June 1, 2015 - May 1, 2016
Supported PR and communications activities across multiple channels, contributing to press materials and coordination with regional teams.
Owner & Yoga Facilitator at INTU-YOGA
November 1, 2015 - January 1, 2020
Owner and facilitator of yoga sessions and workshops; designed and ran classes and wellness programs.
Senior Social Brand Manager CE at L’Oréal Paris
December 1, 2021 - November 1, 2025
Led end-to-end social media and content strategy for lifestyle, wellness, beauty, and FMCG brands across photo shoots, video content, reels, and digital campaigns. Drove brand storytelling and visual content production aligned with audience engagement goals. Coordinated events, workshops, and wellness retreats; led brand partnerships and content production for hospitality and wellness projects; collaborated with creators, production teams, and external partners.
Social Media Manager CE at TikTok For Business
August 1, 2020 - December 1, 2021
Built and scaled regional brand presence across Poland and Romania, supporting market growth and brand expansion. Led integrated campaigns across digital, PR, influencer marketing, and ATL channels, including award-winning product launch. Developed and executed TikTok content strategy; managed end-to-end social media communication. Built and nurtured creator ecosystem and brand ambassador relationships to strengthen engagement and brand advocacy. Coordinated external agencies and cross-functional international teams to ensure consistent brand execution across markets. Managed campaign budgets, performance tracking, and data-driven optimization to maximize ROI.
Digital & Social Media Specialist at Huawei Consumer
November 1, 2017 - January 1, 2020
Managed integrated digital strategy across social media, influencer marketing, SEM/SEO, and website communication. Built and scaled influencer ecosystem (#TeamHuawei) and led collaborations with top KOLs in Poland. Led integrated campaigns across social, digital, PR, and media channels; oversaw end-to-end content production and website communication strategy. Negotiated influencer contracts and managed campaign budgets; tracked performance and optimized campaigns based on data-driven insights.
Digital Communications Specialist at Pharma & Dermocosmetics
May 1, 2016 - November 1, 2017
Developed e-PR and digital communication strategies; led Stresozaradni campaign with KOLs and Discovery channel; created digital content for web and social media; managed crisis communication and media relations; organized events and brand activations; monitored performance and reporting.
Digital & Social Media Specialist at Mattel
January 1, 2020 - April 1, 2020
Developed digital and social media strategy for Barbie Poland; created tone of voice and social media direction for Barbie Poland. Led award-winning “Marzenia z Przyszłością” integrated campaign combining social media, PR, and influencer marketing activations; managed social channels, budgets, and performance reporting with a data-driven approach; coordinated agencies and media partners to deliver integrated, multi-channel campaign execution.

Education

Master of Sociology of Media - Specialization in New Media at Collegium Civitas
January 1, 2014 - January 1, 2016
Master's degree at Collegium Civitas
January 1, 2014 - January 1, 2016
Bachelor's degree at Wyższa Szkoła Handlowa im. Heleny Chodkowskiej (Uczelnia Techniczno-Handlowa)
January 1, 2011 - January 1, 2014
Sociology of Media - Specialization in New Media (Extramural Master Studies) at Collegium Civitas
January 1, 2014 - January 1, 2016
Bachelor’s degree in Management - Specialization in Business Psychology at Uczelnia Techniczno-Handlowa im. Heleny Chodkowskiej
January 1, 2011 - January 1, 2014

Qualifications

Bachelor's degree in Management - Specialization in Business Psychology
January 1, 2011 - January 1, 2014
Professional Digital Marketing Qualification
January 11, 2030 - April 21, 2026
Professional Digital Marketing Qualification
January 11, 2030 - April 21, 2026
IAB Professional Digital Marketing Qualification CP-00000478
January 11, 2030 - May 14, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Education, Software & Internet