Monitored operational budget usage to identify cost-saving opportunities and reduce unnecessary expenses. Performed data entry and transaction reconciliation with high attention to detail.

Export Marketing Intern at PT American Standard (LIXIL)

October 1, 2022 - January 1, 2023

Conducted comprehensive research on potential export markets and competitor analysis to support business expansions. Generated leads for prospective international buyers and maintained accurate client databases (CRM).

Marketing Communications Specialist at PT Indonetwork Adi Perkasa

April 1, 2023 - Present

Designed and implemented a content strategy that increased Instagram reach by 229.5% and engagement by 59.4% within 3 months. Secured 20+ strategic partnerships; managed Meta Ads for B2B membership acquisition with budget-conscious ROI monitoring. Analyzed campaign performance and social media insights to optimize results.

Marketing Communications at PT Indo Network Adi Perkasa

April 1, 2023 - September 1, 2023

Partnered with event organizers to create strategic partnerships and media collaborations. Managed social media platforms, designed engaging content to promote company initiatives and drive brand visibility. Used Google Analytics to optimize content and measure campaign performance. Conceptualized and executed creative campaigns to engage and grow the online audience.

Human Resources Officer at PT Indo Network Adi Perkasa

August 1, 2023 - Present

Spearheaded recruitment from vacancy postings to interview scheduling; administered HRIS for attendance tracking and leave policies; managed BPJS Kesehatan and BPJS Ketenagakerjaan registrations and terminations; coordinated new employee orientations and supported employee relations initiatives; oversaw document creation and supported company events logistics.

Marketing Communications at PT Indonetwork Adi Perkasa

April 1, 2023 - Present

Managed all administrative workflows, including drafting partnership agreements (MOU). Executed full-cycle marketing functions including strategy, content creation, performance analytics, and campaign reporting. Designed and implemented a content strategy that increased Instagram Reach by +229.5% and Engagement by +59.4% within 3 months. Secured 20+ strategic partnerships, including visibility at Tier-1 events through cost-efficient value exchange initiatives. Monitored campaign performance, analyzed social media insights, and prepared monthly reports.