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I’m DevanShu Verma, a results-driven business consultant and growth strategist with 4+ years of experience across hospitality, healthcare, edtech, and consumer technology. I work on improving business performance through KPI optimization, market research, revenue growth initiatives, and strong cross-functional collaboration—always focused on turning data into actionable plans. In my recent role managing property performance for the USA market, I track core metrics like occupancy, ADR, RevPAR, conversion, and guest satisfaction, and partner with owners and internal teams to drive measurable outcomes. Earlier, I led brand and growth strategy at an eye care centre, boosting patient engagement and first-time registrations, and supported student growth through content and analytics at an edtech organisation.…I’m DevanShu Verma, a results-driven business consultant and growth strategist with 4+ years of experience across hospitality, healthcare, edtech, and consumer technology. I work on improving business performance through KPI optimization, market research, revenue growth initiatives, and strong cross-functional collaboration—always focused on turning data into actionable plans. In my recent role managing property performance for the USA market, I track core metrics like occupancy, ADR, RevPAR, conversion, and guest satisfaction, and partner with owners and internal teams to drive measurable outcomes. Earlier, I led brand and growth strategy at an eye care centre, boosting patient engagement and first-time registrations, and supported student growth through content and analytics at an edtech organisation.

DevanShu Verma

Digital Marketer, Marketing Strategist, Growth Marketer, +7

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I’m DevanShu Verma, a results-driven business consultant and growth strategist with 4+ years of experience across hospitality, healthcare, edtech, and consumer technology. I work on improving business performance through KPI optimization, market research, revenue growth initiatives, and strong cross-functional collaboration—always focused on turning data into actionable plans. In my recent role managing property performance for the USA market, I track core metrics like occupancy, ADR, RevPAR, conversion, and guest satisfaction, and partner with owners and internal teams to drive measurable outcomes. Earlier, I led brand and growth strategy at an eye care centre, boosting patient engagement and first-time registrations, and supported student growth through content and analytics at an edtech organisation.…I’m DevanShu Verma, a results-driven business consultant and growth strategist with 4+ years of experience across hospitality, healthcare, edtech, and consumer technology. I work on improving business performance through KPI optimization, market research, revenue growth initiatives, and strong cross-functional collaboration—always focused on turning data into actionable plans. In my recent role managing property performance for the USA market, I track core metrics like occupancy, ADR, RevPAR, conversion, and guest satisfaction, and partner with owners and internal teams to drive measurable outcomes. Earlier, I led brand and growth strategy at an eye care centre, boosting patient engagement and first-time registrations, and supported student growth through content and analytics at an edtech organisation.

Available to hire

I’m DevanShu Verma, a results-driven business consultant and growth strategist with 4+ years of experience across hospitality, healthcare, edtech, and consumer technology. I work on improving business performance through KPI optimization, market research, revenue growth initiatives, and strong cross-functional collaboration—always focused on turning data into actionable plans.

In my recent role managing property performance for the USA market, I track core metrics like occupancy, ADR, RevPAR, conversion, and guest satisfaction, and partner with owners and internal teams to drive measurable outcomes. Earlier, I led brand and growth strategy at an eye care centre, boosting patient engagement and first-time registrations, and supported student growth through content and analytics at an edtech organisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Senior Associate – Property Performance Manager (USA Market) at PRISM (Parent Company of OYO)

June 1, 2025 - Present

Manage a portfolio of hospitality properties across the USA market to drive revenue growth and operational excellence. Monitor occupancy, ADR, RevPAR, booking conversion, and guest satisfaction KPIs; collaborate with Revenue Management, Finance, Operations, and Customer Success to improve performance. Partner with hotel owners on pricing, inventory, and revenue optimization strategies. Create executive KPI dashboards and business reviews with actionable recommendations to support decision-making and measurable outcomes.

Engagement Strategist & Radio Jockey at FRND App

September 1, 2024 - February 1, 2025

Designed user engagement initiatives to improve retention and community growth, including hosting 100+ live sessions to support organic acquisition. Focused on community-led growth and engagement programming to strengthen user participation and ongoing usage.

Radio Jockey & Engagement Strategist at FRND APP

September 1, 2024 - February 1, 2025

Designed creator-led engagement initiatives that increased daily active users by ~25% (from ~38,000 to ~47,000) and improved D7 retention from ~21% to ~27-28%. Hosted 100+ live sessions and executed content strategies that drove a ~15% uplift in organic downloads through improved app store visibility. Collaborated with product and growth teams to identify high-impact content formats and optimize discoverability and app store assets.

Faculty & Growth Strategy Contributor at Infinity Learn (Sri Chaitanya Group)

August 1, 2024 - May 1, 2025

Delivered 210+ live sessions to 5,200+ students and supported growth through content optimization and analytics. Worked with growth and product teams to improve learner engagement and enhance free-to-paid conversion by refining teaching and measurement approaches based on performance insights.

Faculty & Digital Marketing Contributor at Infinity Learn (Sri Chaitanya Group)

August 1, 2024 - May 1, 2025

Delivered 210+ live sessions to approximately 5,200 students on YouTube and in-app classes, supporting cohort coaching that resulted in ~60% Tier 1 admissions. Achieved ~1.1M impressions, ~52K cumulative live viewers and ~21K subscribers while improving free-to-paid conversion from ~18% to ~24-25% (≈35% relative lift) between Q3 and Q4 2024. Created curriculum-aligned content and landing assets and collaborated with growth and product teams to optimize messaging and funnel flows for improved enrollments.

Business Research & Content Strategy Intern at Exposys Data Labs

January 1, 2023 - May 1, 2023

Conducted market research and authored SEO-focused content to support lead generation. Improved organic traffic through research-backed content strategy and optimization, contributing to measurable acquisition performance.

Content Writing Intern at Exposys Data Labs

January 1, 2023 - May 1, 2023

Authored 15+ SEO-focused articles and implemented keyword-led on-page changes that increased organic sessions by ~40% (from ~4,800 to ~6,700/month) between Jan 2023 and Mar 2023. Helped raise marketing qualified leads by ~15% (from ~65 to ~75 MQLs per month) through targeted content and conversion-focused CTAs. Worked with SEO and analytics teams to monitor content performance and refine topic strategy and targeting.

Brand Manager | Business & Growth Strategy at IRA Eye Care Centre

January 1, 2022 - July 1, 2024

Led end-to-end brand and growth strategy, managing operational initiatives and marketing campaigns. Increased patient engagement by ~45% and first-time registrations by ~30%. Built CRM workflows and executed market research, competitor analysis, and local SEO to improve acquisition and registration performance while coordinating day-to-day execution across teams.

Brand Manager at Ira Eye Care Centre

January 1, 2022 - July 1, 2024

Owned brand and marketing strategy; managed an annual marketing budget of ₹2.5-3 lakh and supervised a team of 6-8 staff plus external vendors. Increased patient engagement by ~45% and grew first-time patient registrations by ~30% using integrated digital (Meta Ads, Google Search) and offline campaigns with CRM follow-ups. Implemented local SEO and directory/listing improvements, conducted market research and competitor analysis, and coordinated daily operations including staff scheduling and vendor management.