Dhaya Raja
I’m Dhaya Raja, a product marketing and growth professional based in Los Angeles, currently focused on turning data and customer insights into clear positioning, compelling narratives, and measurable go-to-market…
About
I’m Dhaya Raja, a product marketing and growth professional based in Los Angeles, currently focused on turning data and customer insights into clear positioning, compelling narratives, and measurable go-to-market outcomes. Through roles like my AI Agent Engineering Externship at Wayfair and product/marketing leadership at Oregon State University, I’ve built practical systems for competitive intelligence, KPI-driven dashboards, and marketing content that teams can execute quickly.
I enjoy bridging product thinking with growth strategy—whether it’s refining pricing and market messaging using benchmarking, improving reliability through rigorous testing, or tailoring insights into stakeholder-ready pitches. I also create audience-driven content (including scaling a Pinterest brand) and am comfortable working cross-functionally across analytics, enablement, and launch planning to help products earn attention and retention.
- 1 year's experience
- Joined November 2026
Industry experience
- Software & Internet
- Education
- Computers & Electronics
- Media & Entertainment
Work experience· 4 roles
Produced a visual business snapshot synthesizing BeReal’s business model, funding history, and competitive landscape for stakeholders. Coded user sentiment across BeReal and Snapchat and found 44% of BeReal streak feedback cited bugs or lost streaks; used the insight to position a “forgiving, authentic” streak against gamified competitor mechanics. Built a Problem → Insight → Solution → Evidence → Impact narrative and an 8-slide stakeholder pitch grounded in a 6-person focus group (5/6 would use again; 4.5/5 brand-authenticity fit; 2/3 competitor-app users would consider switching).
Benchmarked Wayfair against Amazon and Walmart across 9 pricing data points to inform go-to-market pricing strategy. Built a live BI dashboard with 23+ KPIs across 6 modules tracking market sizing, growth (CAGR 2025–2033), and product-attribute trends, cutting manual research time by 85–90%. Implemented automated competitor tracking and marketing content generation using a multi-agent AI system (n8n).
Spearheaded brand strategy, marketing, and external relations for OSU’s first Product Management Club, growing organic social reach to 11.4K+ views across Instagram, LinkedIn, and Discord. Secured and coordinated speaker partnerships with senior tech leaders (e.g., Microsoft VP, Principal PM) to increase campus-wide engagement.
Education
Certifications and awards
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