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Hi, I’m Dhiren Vyas, a growth-focused digital marketing and SEO leader based in Melbourne. I help ecommerce and enterprise brands accelerate growth by aligning SEO, paid media, CRO, and lifecycle marketing into cohesive growth engines. I’m passionate about turning data into decisive action and scaling teams to ship results with clarity and speed. Over the past decade I’ve driven large-scale organic growth, improved conversions, and boosted ROAS by optimizing AI-enabled search, content, and customer experience. I mentor teams, lead cross-functional initiatives, and partner with product and engineering to deliver measurable outcomes that move the business forward.…Hi, I’m Dhiren Vyas, a growth-focused digital marketing and SEO leader based in Melbourne. I help ecommerce and enterprise brands accelerate growth by aligning SEO, paid media, CRO, and lifecycle marketing into cohesive growth engines. I’m passionate about turning data into decisive action and scaling teams to ship results with clarity and speed. Over the past decade I’ve driven large-scale organic growth, improved conversions, and boosted ROAS by optimizing AI-enabled search, content, and customer experience. I mentor teams, lead cross-functional initiatives, and partner with product and engineering to deliver measurable outcomes that move the business forward.

Dhiren Vyas

PRO

Digital Marketer, SEO Expert, Growth Marketer, +6

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Hi, I’m Dhiren Vyas, a growth-focused digital marketing and SEO leader based in Melbourne. I help ecommerce and enterprise brands accelerate growth by aligning SEO, paid media, CRO, and lifecycle marketing into cohesive growth engines. I’m passionate about turning data into decisive action and scaling teams to ship results with clarity and speed. Over the past decade I’ve driven large-scale organic growth, improved conversions, and boosted ROAS by optimizing AI-enabled search, content, and customer experience. I mentor teams, lead cross-functional initiatives, and partner with product and engineering to deliver measurable outcomes that move the business forward.…Hi, I’m Dhiren Vyas, a growth-focused digital marketing and SEO leader based in Melbourne. I help ecommerce and enterprise brands accelerate growth by aligning SEO, paid media, CRO, and lifecycle marketing into cohesive growth engines. I’m passionate about turning data into decisive action and scaling teams to ship results with clarity and speed. Over the past decade I’ve driven large-scale organic growth, improved conversions, and boosted ROAS by optimizing AI-enabled search, content, and customer experience. I mentor teams, lead cross-functional initiatives, and partner with product and engineering to deliver measurable outcomes that move the business forward.

Available to hire

Melbourne, Australia

Hi, I’m Dhiren Vyas, a growth-focused digital marketing and SEO leader based in Melbourne. I help ecommerce and enterprise brands accelerate growth by aligning SEO, paid media, CRO, and lifecycle marketing into cohesive growth engines. I’m passionate about turning data into decisive action and scaling teams to ship results with clarity and speed.

Over the past decade I’ve driven large-scale organic growth, improved conversions, and boosted ROAS by optimizing AI-enabled search, content, and customer experience. I mentor teams, lead cross-functional initiatives, and partner with product and engineering to deliver measurable outcomes that move the business forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Regional SEO at IDP and IELTS

February 7, 2019 - October 17, 2025

Owned SEO, GEO, and content growth across enterprise platforms (IDP.com, IELTS.com.au, IELTS.co.nz), driving acquisition, conversion, and AI-search visibility across Australasia. Drove 20–30% YoY growth in organic traffic and qualified leads for IDP.com AU/NZ. Delivered 15–40% YoY growth in traffic and IELTS test bookings across AU/NZ. Achieved 70% average MoM growth in leads from LLM platforms (ChatGPT, Perplexity), positioning IDP as an early AI-search mover. Secured top placements in Google AI Overviews within 2 months of launch for high-intent pages. Led complex enterprise SEO and platform initiatives with measurable performance outcomes. Delivered large-scale website and content migrations with zero ranking loss and post-migration traffic growth. Centralised regional dynamic pages into global domain structures, improving crawl efficiency and governance. Implemented AMP and structured schema to improve performance, eligibility, and SERP visibility. Drove conversion and capability uplift across teams. Executed CRO programs using GA4, Microsoft Clarity, Hotjar, and Sumo, delivering 40% uplift in lead conversions. Mentored 4 junior marketers over 6 years, improving execution efficiency by 40% and reducing onboarding time by 30%. Stepped in to manage paid campaigns during specialist transitions, maintaining performance continuity.

Digital Marketing Manager at Tyremarket.com

April 14, 2016 - April 14, 2018

Budgeting, Strategy planning and Execution for Search engine optimization, Paid marketing campaign creation & optimization in Google adwords, Youtube, Facebook Conversion optimization (UX), Email and Bulk SMS marketing campaign management Increased annual revenue by 488% through strategic SEO, paid campaigns, and CRO optimisation within the same marketing budget Grew organic website traffic by 1,213% year-on-year, driving major improvements in visibility and conversions Achieved top rankings for 4,000+ target keywords on Google, improving overall organic CTR to 5-7% Expanded organic traffic by 2,589% in one year, establishing the brand as a leading digital player in its niche Consistently increased monthly sales since June 2016 while reducing customer acquisition cost (CAC) through ongoing optimisation and performance testing Increased Tyremarket's organic website traffic from zero to over 152,000 monthly visitors, establishing strong search visibility and brand presence in the competitive e-commerce market