Hi, I’m Lana Cristina Soares, a Brand & Creative Director based in Florianópolis, Brazil. I bring 15+ years of experience in brand strategy, creative direction, and marketing execution. I excel at translating brand guidelines, content, and assets into clear, engaging digital experiences, and I thrive in remote, fast-paced environments that demand consistency, clarity, and measurable results. I enjoy leading multidisciplinary teams to craft organized, scalable brand outputs and deliver campaigns that resonate with audiences across channels. My work spans brand identity, digital design, and audio-visual content, always focused on delivering value for clients and fostering strong, collaborative relationships.

Lana Cristina Soares

Hi, I’m Lana Cristina Soares, a Brand & Creative Director based in Florianópolis, Brazil. I bring 15+ years of experience in brand strategy, creative direction, and marketing execution. I excel at translating brand guidelines, content, and assets into clear, engaging digital experiences, and I thrive in remote, fast-paced environments that demand consistency, clarity, and measurable results. I enjoy leading multidisciplinary teams to craft organized, scalable brand outputs and deliver campaigns that resonate with audiences across channels. My work spans brand identity, digital design, and audio-visual content, always focused on delivering value for clients and fostering strong, collaborative relationships.

Available to hire

Hi, I’m Lana Cristina Soares, a Brand & Creative Director based in Florianópolis, Brazil. I bring 15+ years of experience in brand strategy, creative direction, and marketing execution. I excel at translating brand guidelines, content, and assets into clear, engaging digital experiences, and I thrive in remote, fast-paced environments that demand consistency, clarity, and measurable results.

I enjoy leading multidisciplinary teams to craft organized, scalable brand outputs and deliver campaigns that resonate with audiences across channels. My work spans brand identity, digital design, and audio-visual content, always focused on delivering value for clients and fostering strong, collaborative relationships.

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Language

Portuguese
Fluent
English
Beginner

Work Experience

Brand & Communication at Dollar Team
November 1, 2023 - October 1, 2025
Execution of brand and communication assets within a global team. Development of brand narratives and visual guidelines. Supervision and refinement of digital and audio-visual materials. Support for PR and executive communications initiatives.
Art Direction at Dropsmart
January 1, 2023 - Present
Art direction for digital campaigns and products. Alignment between brand identity, marketing, and product visuals. Creative validation and quality control.
Brand & Creative Direction at Studio Dhobem
January 1, 2020 - Present
Design and production of digital assets, landing pages, campaigns, and branded content. Translation of brand positioning into visual systems and communication materials. Creative direction for digital and audio-visual content. Delivery of organized, consistent, and scalable brand outputs.
Marketing & Brand at Unimed Federação SC & FESC SC
February 1, 2018 - April 1, 2020
Integrated marketing and brand communications. Brand governance and visual consistency across channels. Creative direction and audio-visual production for internal communications. Campaigns for internal and external audiences.
Digital Marketing & Communication at Tigre S.A.
January 1, 2014 - January 1, 2015
Execution of B2B and B2C digital communication strategies. Content production for sales and institutional communication. Internal campaigns and brand support.
Art Direction & Product Development at Indústrias Carimbrás
January 1, 2010 - January 1, 2014
Product and packaging development aligned with brand positioning. Art direction for visual identity and communication materials. Digital content planning and audio-visual production.

Education

MBA in Marketing at CESC AGE
January 11, 2030 - April 8, 2026
Postgraduate Degree in Visual Arts at SENAC
January 11, 2030 - April 8, 2026
Bachelor's Degree in Advertising at CESC AGE
January 11, 2030 - April 8, 2026
UX/UI — Interface Design Fundamentals at University of São Paulo (USP)
January 11, 2030 - April 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet