Available to hire
I’m a results-driven Social Media and Digital Marketing specialist with a solid foundation in branding, visual communication, and content strategy. I’ve managed multi-platform social media accounts, developed data-driven campaigns, and produced engaging digital content that strengthens brand identity and drives audience growth.
I excel at blending creative storytelling with strategic marketing execution across various industries. I’m a strong communicator, critical thinker, and collaborative team player who stays committed to integrity, accuracy, and delivering measurable business impact while keeping up with global digital marketing trends.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Arabic
Intermediate
Work Experience
Social Media Specialist at PT Satu Estetika Indonesia
August 1, 2005 - February 1, 2006Managed end-to-end social media strategy and execution across Instagram and TikTok for Stay Beauty Aesthetic Clinic. Led and coordinated high-profile celebrity and top-tier KOL collaborations, including Indra Bekti, Marcel Darwin, Nadia Purwoko, Valeri Thomas, Eva Anindita, and Irene Librawati. Spearheaded brand guideline improvements and rebranding initiatives, encompassing color palette refinement, typography and font systems, visual identity alignment, and brand tone and content direction. Oversaw the full content management lifecycle, including content planning and editorial calendars, creative concept development, copywriting (hooks, captions, and CTAs), as well as performance evaluation and optimization. Managed and hosted regular TikTok Live sessions focused on audience education, engagement, and lead conversion. Generated an average of approximately 20 leads per day through TikTok, consisting of both cold and warm leads. Collaborated closely with doctors, marketing, and operati
Social Media Specialist (Remote) at Direct Contractor Singapore Pte. Ltd.
December 1, 2015 - February 1, 2016Led end-to-end social media content and creative strategy, including planning, creative direction, copywriting, and performance optimization. Developed a 3-month marketing campaign plan with a total budget of USD 1,000, covering content pillars, creative concepts, posting cadence, and budget allocation to support audience growth and lead generation. Managed Instagram content execution, ensuring alignment between strategy, storytelling, and visual direction. Collaborated with designers and marketing teams to maintain consistent visual identity, messaging, and brand tone. Analyzed performance data and translated insights into continuous creative improvements and iteration strategies. Delivered a structured and actionable campaign roadmap within budget constraints.
Social Media Marketing at BSI International Clinic
January 1, 2025 - August 1, 2025Led rebranding initiative, including visual identity development, brand guideline creation, and design system refinement. Established a consistent cross-platform branding direction across both digital and offline assets. Managed four social media accounts (two English-based and two Indonesian-based), tailoring communication styles and content strategies for each target audience. Designed and executed a two month content planner focusing on educational content, brand awareness, and service promotion. Coordinated with celebrity KOL Raline Shah, one of the clinic’s investors, to develop promotional materials and strengthen brand exposure. Produced daily visual assets, including graphics, reels, motion graphics, and campaign key visuals. Developed advertising creatives and supported Meta Ads execution to enhance brand visibility and increase lead inquiries. Strengthened brand consistency across all platforms through unified design guidelines. Increased content production efficiency and e
Social Media Marketing at Ria Miranda Fashion Brand
July 1, 2024 - December 1, 2024Collaborated with the marketing team to create cohesive campaigns aligned with overall business goals. Analyzed performance metrics and provided actionable insights, resulting in a 20% increase in lead generation. Developed and implemented social media strategies, boosting followers by 20% and engagement by 35%. Conducted Key Opinion Leader (KOL) research for the grand opening of a new business subsidiary. Designed a content research and planning table for the next 2–3 months.
Graphic Design at Icreon LLC
October 1, 2023 - December 1, 2023Executed briefs for 5 major projects from internal teams, creating brand identities, logos, and complete visual identities for clients. Collaborated in a team and coordinated with the manager on project progress in English. Successfully delivered 5 major brand identity projects within 1 month, meeting client expectations. Presented design concepts to clients and incorporated feedback effectively to finalize visual identities.
Social Media Specialist at PT Satu Estetika Indonesia
August 1, 2015 - February 1, 2016Managed end-to-end social media strategy and execution across Instagram and TikTok for Stay Beauty Aesthetic Clinic. Led and coordinated high-profile celebrity and top-tier KOL collaborations, spearheaded brand guideline improvements and rebranding initiatives, oversaw the full content management lifecycle, hosted TikTok Live sessions, and generated leads.
Social Media Specialist at BSI International Clinic
January 1, 2015 - August 1, 2015Led rebranding efforts, established visual identity and cross-platform branding guidelines, coordinated with celebrity KOLs, produced daily visual assets, and supported paid advertising to increase inquiries.
Social Media Marketing at Ria Miranda Fashion Brand
July 1, 2014 - December 1, 2014Collaborated on cohesive campaigns, analyzed performance metrics to drive leads, increased followers and engagement, conducted KOL research for grand openings, and developed a 2–3 month content planning table.
Graphic Design at Icreon LLC Agency Company based in New York
October 1, 2023 - December 1, 2023Executed briefs for major branding projects, created brand identities and logos, coordinated with teams and managers, and delivered key visuals and concepts to clients on schedule.
Graphic Design at Icreon LLC (New York) – Agency
October 1, 2023 - December 1, 2023Executed briefs for 5 major brand identity projects, creating logos and complete visual identities. Collaborated with team members and presented concepts to clients, incorporating feedback to finalize visual identities. Delivered high-quality branding assets within tight timelines.
Graphic Design at Icreon LLC Agency (New York)
October 1, 2023 - December 1, 2023Executed briefs for 5 major branding projects, creating brand identities, logos, and complete visual identities; collaborated within a team, presented concepts to clients, and incorporated feedback to finalize visuals; delivered 5 major brand identity projects within 1 month, meeting client expectations.
Education
Bachelor of Visual Communication Design – Digital Marketer at State University of Malang
November 1, 2020 - November 1, 2024Bachelor of Visual Communication Design – Digital Marketer at State University of Malang
November 1, 2020 - November 1, 2024Bachelor of Visual Communication Design – Digital Marketer at State University of Malang
November 1, 2020 - November 1, 2024Bachelor of Visual Communication Design – Digital Marketer at State University of Malang, Malang
November 1, 2020 - November 1, 2024Qualifications
Social Media Certified
January 1, 2022 - April 15, 2026Digital Marketing Certified
January 1, 2022 - April 15, 2026Content Marketing Certified
January 1, 2022 - April 15, 2026Digital Advertising Certified
January 1, 2023 - April 15, 2026Strategy Digital Marketing 2024
January 1, 2024 - April 15, 2026Intro Digital Marketing 2024
January 1, 2024 - April 15, 2026Social Media Certified
January 1, 2022 - April 15, 2026Digital Marketing Certified
January 1, 2022 - April 15, 2026Content Marketing Certified
January 1, 2022 - April 15, 2026Digital Advertising Certified
January 1, 2023 - April 15, 2026Strategy Digital Marketing
January 1, 2024 - April 15, 2026Intro Digital Marketing
January 1, 2024 - April 15, 2026Social Media Certified
January 1, 2022 - April 15, 2026Digital Marketing Certified
January 1, 2022 - April 15, 2026Content Marketing Certified
January 1, 2022 - April 15, 2026Digital Advertising Certified
January 1, 2023 - April 15, 2026Strategy Digital Marketing
January 1, 2024 - April 15, 2026Intro Digital Marketing
January 1, 2024 - April 15, 2026Social Media Certified
January 1, 2022 - May 7, 2026Digital Marketing Certified
January 1, 2022 - May 7, 2026Content Marketing Certified
January 1, 2022 - May 7, 2026Digital Advertising Certified
January 1, 2023 - May 7, 2026Strategy Digital Marketing 2024
January 1, 2024 - May 7, 2026Intro Digital Marketing 2024
January 1, 2024 - May 7, 2026Industry Experience
Healthcare, Professional Services, Retail, Media & Entertainment, Education, Software & Internet
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