Available to hire
Digital marketer and junior social media/media planning professional with 3+ years of experience growing D2C and hospitality brands across Sri Lanka. Leads paid media planning/execution (Meta, Google), social strategy, content planning, KPI tracking, and influencer partnerships to drive awareness, traffic, and measurable business outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Junior Social Media Manager - T SAMedia Group (Pvt) Ltd at T SAMedia Group (Pvt) Ltd
September 1, 2024 - PresentLed a team of executives and interns, owning team performance, output quality, and day-to-day mentoring across 20 brands. Worked with company founders to improve operations and client servicing, and developed data/strategy-driven paid media plans for D2C clients. Provided hands-on solutions for blockers and KPI shortfalls to maintain consistent performance. Managed end-to-end client servicing including social strategy, content planning, paid media execution, and influencer partnerships. Executed monthly paid media campaigns to drive awareness and traffic, supporting real growth through footfall and sales. Oversaw special projects such as menu design and brand booklets by aligning design output with client expectations. Partnered with top-tier agencies for the launch of RID E’s new candle design and TVC, managing large campaign budgets across Meta and Google. Supported sales and project teams with strategic input for client pitches and onboarding; coordinated photo/video teams for eve
Junior Social Media Manager at TSA Media Group (Pvt) Ltd
September 1, 2024 - PresentLed a team of 4 executives and 3 interns, owning team performance, output quality, and day-to-day mentoring across 20 brands. Developed data- and strategy-driven paid media plans for D2C clients; solved team blockers and KPI shortfalls to maintain consistent performance. Managed end-to-end client servicing including social strategy, content planning, paid media execution, and influencer partnerships. Executed monthly paid media campaigns to drive awareness and traffic, contributing to client growth via leads and sales. Oversaw special projects like menu design and brand booklets by aligning design output with client expectations through regular coordination. Partnered with top-tier agencies for the launch of RIDES new candle design and TVC, managing 7-figure budgets across Meta and Google. Supported sales and project teams with strategic input for client pitches and onboarding; guided team members on campaign ideation and strategies for tangible results. Coordinated with photo/video co
Junior Manager (Digital Marketing) at WPP Media Sri Lanka (previously known as GroupM Sri Lanka)
July 1, 2023 - June 30, 2024Created 360-degree content plans to drive brand awareness organically and through paid media, using analytics tools to measure performance, identify areas for improvement, and share monthly reports. Developed strategy, planning, and implementation for brands across Meta, Google, Spotify, and Out of Home. Conducted SEO best-practice research, competitor content pillars, and go-to-market research for branding. Supported project management and marketing internship deliverables across multiple client accounts.
Junior Manager / Digital Marketer at WPP Media Sri Lanka (previously known as GroupM Sri Lanka)
July 1, 2023 - June 30, 2024Created 360-degree content plans to drive brand awareness organically and via paid media. Used analytics tools to measure campaign performance, identify rooms for improvement, and share monthly reports with clients. Planned and executed branding and marketing activities across Meta, Google, Spotify, and OOH. Researched SEO best practices, competitor content pillars, and go-to-markets for branding. Managed project activities and implemented marketing plans aligned to client objectives.
Junior Manager (Digital Marketer / PPC & Social Media) at WPP Media Sri Lanka (Previously known as Group M Sri Lanka)
July 1, 2023 - June 30, 2024Created 360-degree content plans for clients to drive brand awareness organically and via paid media. Used analytics tools to measure campaign performance, identify areas for improvement, and share monthly reports with clients. Managed strategy, planning, and implementation across Meta, Google, Spotify, and Out of Home. Researched SEO best practices, competitive content pillars, and go-to-markets for branding campaigns.
Marketing Intern (Project Management & Marketing Intern) at PricewaterhouseCoopers (PwC)
August 1, 2022 - February 28, 2023Managed and analyzed a master database of 4,000+ entries using Google Forms for data collection and Microsoft Excel for data visualization and reporting. Supported strategic decision-making across multiple projects.
Marketing Intern / Project Management & Marketing Intern at PricewaterhouseCoopers (PwC)
August 1, 2022 - February 28, 2023Managed and analyzed a master database of 4,000+ entries, using Google Forms for data collection and Microsoft Excel for visualization and reporting. Supported strategic decision-making across multiple projects through data organization, analysis, and reporting.
Project Management & Marketing Intern at PricewaterhouseCoopers (PwC)
August 1, 2022 - February 28, 2023Managed and analyzed a master database of over 4,000 entries using Google Forms for data collection and Microsoft Excel for data visualization and reporting. Supported strategic decision-making across multiple projects.
Education
Bachelor of Arts with Honours in Internal Business at Universal College Lanka (UCL) affiliated with UCLan
January 1, 2020 - January 1, 2024Bachelor of Arts with Honours in Internal Business at University College Lanka (UCL) affiliate with UCLan
January 1, 2020 - January 1, 2024Bachelor of Arts with Honours in Internal Business at University of Universal College Lanka (UCL) - affiliate of UCLan
January 1, 2020 - January 1, 2024Qualifications
IGCSE Advanced Level
January 1, 2018 - January 1, 2020Google Garage Digital Certification
January 11, 2030 - July 18, 2026HubSpot Social Media Marketing
January 11, 2030 - July 18, 2026Google Analytics Beginner Courses
January 11, 2030 - July 18, 2026HubSpot SEO Marketing
January 11, 2030 - July 18, 2026HubSpot Inbound Marketing
January 11, 2030 - July 18, 2026Google Ads Display Certification
January 11, 2030 - July 18, 2026IGCSE Advanced Level
January 1, 2018 - January 1, 2020Google Garage Digital Certification
January 1, 2023 - January 1, 2023HubSpot Social Media Marketing
January 1, 2023 - January 1, 2023Google Analytics Beginner Courses
January 1, 2023 - January 1, 2023HubSpot SEO Marketing
January 1, 2023 - January 1, 2023HubSpot Inbound Marketing
January 1, 2023 - January 1, 2023Google Ads Display Certification
January 1, 2023 - January 1, 2023IGCSE Advanced Level
January 1, 2018 - January 1, 2020Google Garage Digital Certification
January 1, 2024 - July 18, 2026HubSpot Social Media Marketing
January 1, 2024 - July 18, 2026Google Analytics Beginner Courses
January 1, 2024 - July 18, 2026HubSpot SEO Marketing
January 1, 2024 - July 18, 2026HubSpot Inbound Marketing
January 1, 2024 - July 18, 2026Google Ads Display Certification
January 1, 2024 - July 18, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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