Available to hire
I am a dynamic communications leader with over 21 years of experience in both external and internal communications, specializing in PR, media relations, and stakeholder engagement across EEMEA markets. My expertise extends to reputation management, sustainable business communications, and digital content strategy, with a proven track record of delivering impactful communication campaigns that resonate with diverse audiences.
I bring a collaborative leadership style and a deep understanding of regional cultures, complemented by strong relationships with media and government stakeholders. I am passionate about helping organizations position themselves effectively through targeted communications, and I am currently seeking new opportunities to leverage my skills in a permanent role while providing freelance communications support.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
Language
Arabic
Fluent
English
Fluent
French
Advanced
Work Experience
Communications consultations/freelancing at Self-employed
January 1, 2024 - PresentCurrently helping organisations enhance their messaging and outreach while actively seeking a permanent role. In addition to providing communications counsel, translations, and writing services.
Head of Global Communications, PR & Events at Whiteshield
December 31, 2023 - July 23, 2025Led global communications at Whiteshield, covering corporate affairs, internal and external communications, MarCom, events, and publications across the Middle East and Eurasia. Achievements include launching the Global Labour Resilience Index 2023 during WEF, Global Trade Resilience Index 2023, and Quantum Governance publications. Led communications for AI and ChatGPT policymaking. Managed key client events such as the Sharing Economy Workshop and Metaverse whitepaper launch in KSA.
Communications consultations/freelancing at Self-employed
May 1, 2023 - July 23, 2025Provided communications counsel and consultations, translations, and writing services during the COVID-19 impact period.
Head of Communications – MEA / EEMEA at Springer Nature Group
August 31, 2021 - July 23, 2025Developed regional communications strategies aligning Nature, Springer, & Macmillan priorities with global goals. Acted as strategic business partner and served on crisis team. Led internal communications and employer branding to foster employee engagement. Positioned research business through targeted comms and PR, supporting multi-million commercial deals. Led sustainable business and SDGs communications, supporting societal, environmental & health issues. Enhanced visibility via thought leadership, media relations, and stakeholder engagement. Notable achievements include launching AR Scientific American magazine, Nature Africa/Italy digital magazines, Sci-Comm workshops, Women in Science campaigns, and COVID-19 research communications with extensive media coverage.
Area Manager Communications – MEA at GSK Consumer Healthcare
December 31, 2016 - July 23, 2025Deputised communications leadership in META-Pakistan region, provided counsel to area leadership, implemented strategic communications. Drove market share and consumption via integrated earned media campaigns both in-house and via external agencies. Enhanced employee value proposition through engagement and retention plans. Managed brand reputation by serving as regional brand ambassador, developing risk communication strategy and leveraging CSR initiatives. Achievements include PR integration into marketing mix for Sensodyne Repair & Panadol Extra and media training for area spokespeople.
Cluster Communications Manager – GCC / MEI at LafargeHolcim
May 31, 2016 - July 23, 2025Developed and executed regional communications strategies supporting Lafarge business units, royalties, and joint ventures in the GCC. Managed PR, media relations, and stakeholder engagement covering product launches, exhibitions, and events. Oversaw digital communications including intranet, websites, and social media. Led corporate communications and managed a budget over 500K Euros with multiple agencies. Handled sustainable business communications and reporting. Supported employee engagement and leadership visibility, supervised a team of three. Collaborated with government affairs and legal teams in countries with political unrest. Key achievements include launching the 'Building Better Cities' campaign, renovation of marketing collateral, communications for health and safety initiatives, and the LafargeHolcim merger kick-off in the MEA region.
Communications Manager – Gulf & Levant at Pfizer
February 28, 2014 - July 23, 2025Developed and managed internal and external communications strategies for Gulf & Levant markets. Collaborated on public affairs and policy initiatives. Established targeted PR and media plans supporting key therapeutic areas and product launches, securing media coverage and speaking opportunities. Led communications for patient advocacy, diversity, inclusion, and CSR initiatives. Managed participation in regional events in coordination with marketing and regulatory teams. Prepared speeches, supported townhalls, and executed effective employee communications. Achievements include PR for key medicine registries, leading Pfizer to win the 'Most Women-Friendly Employer in MENA' award, and successful media relations at multiple regional conferences.
Senior PR & Communications Manager – MENA at Al Futtaim Group / AFGRE
October 31, 2012 - July 23, 2025Managed PR and communications for Festival City brands and mega destinations across MENA including Dubai, Doha, and Cairo Festival City. Developed crisis management plans, positioned Dubai Festival City through media and PR campaigns, and contributed to driving footfall across retail, hotels, golf, and leisure clubs. Managed media relations, agency partnerships, social media, and marketing collateral renovation. Acted as Arabic spokesperson and supervised two colleagues. Achievements include extensive regional publicity for Festival City destinations, successful campaigns for retail components, and securing strategic media partnerships.
Public Relations Manager – ME at Clarins Group ME
January 31, 2010 - July 23, 2025Enhanced brand positioning for Clarins and associated brands in the Middle East through targeted PR plans and regional media relations. Created a regional media office, organized PR events, managed agencies, and pitched editorial and product placement opportunities. Achievements include media coverage for multiple product launches and opening of the first Middle East Clarins Boutique.
Public Relations Account Manager – MENA at BPG Group
July 31, 2008 - July 23, 2025Managed MarCom accounts across real estate, IT/Tech, logistics, retail, and hospitality sectors. Handled Arabic writing, translation, editing, and proofreading. Managed media relations and tracking. Organized participation in key exhibitions including GITEX and Cityscape. Achievements include PR for major events like the Forum for the Future, the Annual World Dental Congress, and the first Cirque du Soleil in the Middle East.
Circulation & Editorial Coordinator – MENA at AWI media group
July 31, 2006 - July 23, 2025Developed distribution reporting systems for AWI publications across the MENA region. Analyzed claims and feedback reports and coordinated internal newsletters and events. Contributed to the successful launch of Al Balad daily newspaper in Lebanon. Awarded for achievements leading to relocation to Dubai regional office.
Communications consultations/freelancing
January 1, 2024 - PresentCurrently helping organisations enhance their messaging and outreach while actively seeking a permanent role. In addition to providing communications counsel, translations, and writing services.
Head of Global Communications, PR & Events at Whiteshield
December 31, 2023 - July 23, 2025Led global communications, overseeing corporate affairs, internal and external communications, MarCom, events, and publications across the Middle East and Eurasia. Achievements include launching the Global Labour Resilience Index 2023 and the Global Trade Resilience Index 2023, leading communications for AI and ChatGPT policymaking, and managing key client events such as Sharing Economy Workshop and Metaverse whitepaper launch in KSA.
Communications consultations/freelancing
May 31, 2023 - July 23, 2025Provided communications counsel and consultations, translations and writing services during the COVID-19 impact period.
Head of Communications – MEA / EEMEA at Springer Nature Group
August 31, 2021 - July 23, 2025Developed regional communication strategies aligning Nature, Springer, & Macmillan priorities with global goals. Acted as strategic business partner, led internal communications and employer branding, positioned research business across multiple regions through tailored PR and communications. Led sustainable business and SDGs communications, enhancing visibility via thought leadership and strategic stakeholder engagements. Achievements include launching AR Scientific American magazine, Nature Africa/Italy digital magazines, Sci-Comm workshops, Women in Science award campaigns, and critical COVID-19 research communications.
Area Manager Communications – MEA at GSK Consumer Healthcare
December 31, 2016 - July 23, 2025Supported communications leadership for META-Pakistan, implementing strategic communications projects. Drove market share via integrated earned media campaigns and employee engagement initiatives. Managed risk communications and CSR initiatives to protect brand reputation. Achievements include PR integration into marketing, developing PR briefs, redesigning product narratives, training media spokespeople, and receiving a Recognition Award for the Mid-Year PDP Comms Plan.
Cluster Communications Manager – GCC / MEI at LafargeHolcim
May 31, 2016 - July 23, 2025Developed and executed regional communications strategies supporting multiple companies and joint ventures in GCC. Managed PR, media relations, stakeholder engagement, digital communications including social media and intranet, and corporate branding collateral. Led sustainable business communications and employee engagement programs, collaborating with government affairs for issue management. Key achievements include launching the Lafarge “Building Better Cities” campaign, H&S School launch, Merger communications, and organizing a scientific seminar with 200+ attendees.
Communications Manager – Gulf & Levant at Pfizer
February 28, 2014 - July 23, 2025Developed and managed internal and external communication strategies for Gulf & Levant markets. Coordinated PR and media relations supporting product launches and key therapeutic areas, handled reputational risk management, and led communications for Patient Advocacy, diversity and inclusion, and CSR. Organized participation in regional events and executive communications. Achievements include media coverage for important drug registries, winning Pfizer’s Women-Friendly Employer in MENA award, and leading Pfizer’s media relations at key regional conferences.
Senior PR & Communications Manager – MENA at Al Futtaim Group / AFGRE
October 31, 2012 - July 23, 2025Managed PR and communications for Festival City brand and mega destinations across MENA, updating crisis management plans. Enhanced brand positioning, handled media relations and spokesperson PR, managed external agencies, marketing collateral, and social media activities. Achievements include high-profile campaigns for retail and hospitality, securing strategic media partnerships, and supporting sales through regional media coverage.
Public Relations Manager – ME at Clarins Group ME
January 31, 2010 - July 23, 2025Enhanced brand positioning of Clarins Group and its associated brands in the Middle East through targeted PR plans and media relations. Created a regional media office, managed PR events, agencies, and generated media coverage for product launches and boutique openings.
Public Relations Account Manager – MENA at BPG Group
July 31, 2008 - July 23, 2025Managed PR accounts across various industries including real estate, IT/Tech, logistics, retail, and hospitality. Handled Arabic writing, translation, media relations, coverage tracking, and organized participation in major exhibitions. Delivered PR for high-profile events such as Forum for the Future and Cirque du Soleil’s first ME performance.
Circulation & Editorial Coordinator – MENA at AWI media group
July 31, 2006 - July 23, 2025Developed reporting systems for distribution operations across branches. Managed internal newsletters, organized company events, and contributed to launching a daily newspaper in Lebanon. Awarded for achievements leading to relocation to Dubai.
Communications consultations/freelancing
January 1, 2024 - PresentHelping organisations enhance their messaging and outreach while actively seeking a permanent role. Providing communications counsel, translations, and writing services.
Head of Global Communications, PR & Events at Whiteshield
December 31, 2023 - July 23, 2025Led global communications, covering corporate affairs, internal communications, external communications, MarCom, events, and publications across the Middle East and Eurasia. Achievements include launching the Global Labour Resilience Index 2023 and the Global Trade Resilience Index 2023 during the WEF, leading communications for AI and ChatGPT policymaking, and managing key client events such as the Sharing Economy Workshop and Metaverse whitepaper launch in KSA.
Communications consultations/freelancing
May 31, 2023 - July 23, 2025Provided communications counsel, consultations, translations, and writing services during the COVID-19 period.
Head of Communications – MEA / EEMEA at Springer Nature Group
August 31, 2021 - July 23, 2025Developed regional communications strategies and plans aligned with global organizational goals. Served as a strategic business partner, provided leadership counsel, and worked cross-functionally. Led internal communications and employer branding, fostering engagement and aligning business mission and culture. Positioned the research business across multiple regions, contributed to multi-million commercial deals, led sustainable business communications, and enhanced visibility through thought leadership, media relations, and stakeholder engagement.
Area Manager Communications – MEA at GSK Consumer Healthcare
December 31, 2016 - July 23, 2025Deputised communications leadership in META-Pakistan, provided counsel to area leadership, implemented strategic decisions requiring communications input, and helped drive market share through integrated earned media campaigns and employee value proposition initiatives. Served as a regional ambassador for brand reputation and managed risk communications strategy.
Cluster Communications Manager – GCC / MEI at LafargeHolcim
May 31, 2016 - July 23, 2025Developed regional communications strategies for Lafarge companies in GCC. Executed PR, media relations, and stakeholder engagement plans. Managed digital communications including intranet, websites, and social media. Led corporate communications and MarCom, managing a budget exceeding 500K Euros. Handled sustainable business communications, localization of global initiatives, employee engagement programs, and supported leadership visibility. Coordinated with government affairs and legal teams and managed issues in politically unstable countries.
Communications Manager – Gulf & Levant at Pfizer
February 28, 2014 - July 23, 2025Developed and managed internal and external communications strategies for Gulf and Levant markets. Established PR and media relations supporting key therapeutic areas and product launches. Managed strategies for reputation issues, patient advocacy, diversity, inclusion, and sustainable business initiatives. Supported regional events and prepared speeches and communications for leadership.
Senior PR & Communications Manager – MENA at Al Futtaim Group / AFGRE
October 31, 2012 - July 23, 2025Responsible for PR and communications of the Festival City brand across MENA. Developed and managed communications and PR for major destinations. Positioned Dubai Festival City through intensified PR efforts to drive footfall. Managed media relations, agency coordination, marketing collateral renovation, digital activation, and social media activities. Acted as spokesperson in Arabic and supervised colleagues.
Public Relations Manager – ME at Clarins Group ME
January 31, 2010 - July 23, 2025Enhanced brand positioning in the Middle East for Clarins Group umbrella brands. Developed targeted PR plans, organized events, managed agencies, and secured multiple media opportunities for product launches and brand openings.
Public Relations Account Manager – MENA at BPG Group
July 31, 2008 - July 23, 2025Managed accounts in real estate, IT/Tech, logistics, retail, and hospitality industries. Handled Arabic writing, translation, editing, proofreading, and media relations. Organized participation in exhibitions like GITEX and Cityscape.
Circulation & Editorial Coordinator – MENA at AWI media group
July 31, 2006 - July 23, 2025Developed reporting systems for distribution operations, analyzed feedback, handled internal newsletters, coordinated annual gatherings and launches, and contributed to new publication launches in Lebanon and Dubai offices.
Education
Qualifications
Industry Experience
Professional Services, Healthcare, Life Sciences, Real Estate & Construction, Consumer Goods, Media & Entertainment, Government, Retail, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Beginner
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