Marketing Specialist & Graphic Designer at TV Azteca

Led marketing and communications initiatives, developed and executed internal and external campaigns, created branding materials, edited press releases, and coordinated cross-functional teams to deliver campaigns that enhanced engagement and brand presence.

Marketing and Communications Specialist at Grupo Mabriño

Supported organizational event promotions and ongoing communications; wrote content briefs and prepared press releases; led campaigns to engage stakeholders and elevate brand profiles for internal teams and customers; produced branding materials; coordinated cross-functional communications.

Sr. Graphic Designer & Marketing Strategist at TV Azteca

Award-winning creative execution: earned the PROMAX Silver Award (2022) for Character Design and Art Direction for the Día de Muertos national campaign, recognized for excellence in entertainment marketing and brand storytelling. Led end-to-end design, production, and approval of multi-channel assets across print, OOH, TV, and digital to support high-impact campaigns, ensuring 100% brand consistency. Directed motion graphics and on-air branding, including stingers, lower thirds, and identity packages for Adn 40 and Azteca Uno, enhancing the daily viewer experience for millions. Developed strategic concepts and storyboards for high-conversion promo spots such as MasterChef; produced comprehensive creative briefs aligned with core marketing KPIs. Authored compelling copy for marketing collateral to bridge visual design and brand voice, boosting audience engagement. Implemented internal branding and storytelling initiatives that increased cross-department collaboration and employee engag

Supported marketing campaigns and asset creation during internship.

Senior Graphic Designer & Marketing Strategist at TV Azteca

Designed and executed end-to-end digital marketing funnels across Meta Ads and Google Ads, optimizing creative assets for each stage of the buyer's journey (Aware, Consideration, Conversion). Data-driven optimization using Google Tag Manager to track conversion events and user behavior, iterating on ads and landing pages to improve ROAS. Developed high-performance paid social and search content; conducted A/B testing of headlines and CTAs to maximize CTR and reduce CPA. Led internal branding initiatives that increased employee engagement by 25% through strategic storytelling and cross-departmental communication.