Diana Patricia Brieño Estrella

Designed and executed end-to-end digital marketing funnels across Meta Ads and Google Ads, optimizing creative assets for each stage of the buyer journey (Awareness, Consideration, Conversion). Implemented data-driven optimization of ROAS using Google Tag Manager to track conversion events and iterate on landing pages; collaborated with cross-functional teams to align creative with business goals.

Supported organizational event promotions and ongoing communications; wrote content briefs and prepared press releases; led campaigns to engage stakeholders and elevate brand profiles for internal teams and customers; produced branding materials; coordinated cross-functional communications.

Designed and executed end-to-end digital marketing funnels across Meta Ads and Google Ads, optimizing creative assets for each stage of the buyer's journey (Aware, Consideration, Conversion). Data-driven optimization using Google Tag Manager to track conversion events and user behavior, iterating on ads and landing pages to improve ROAS. Developed high-performance paid social and search content; conducted A/B testing of headlines and CTAs to maximize CTR and reduce CPA. Led internal branding initiatives that increased employee engagement by 25% through strategic storytelling and cross-departmental communication.