Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am Diana Arab, a founder and creative producer with a passion for storytelling and media strategy. I lead a Dubai-based production house delivering original shows, branded content, and multi-platform experiences across TV, digital, and OTT. My work centers on assembling talented teams, shaping concept-driven narratives, and delivering high-quality entertainment that resonates with diverse audiences. With a background in arts and communications, I have built a track record of collaborative leadership, innovative formats, and culturally relevant storytelling for Arab audiences. I enjoy mentoring teams, exploring new media formats, and turning ambitious ideas into realities from concept to post-production.…I am Diana Arab, a founder and creative producer with a passion for storytelling and media strategy. I lead a Dubai-based production house delivering original shows, branded content, and multi-platform experiences across TV, digital, and OTT. My work centers on assembling talented teams, shaping concept-driven narratives, and delivering high-quality entertainment that resonates with diverse audiences. With a background in arts and communications, I have built a track record of collaborative leadership, innovative formats, and culturally relevant storytelling for Arab audiences. I enjoy mentoring teams, exploring new media formats, and turning ambitious ideas into realities from concept to post-production.

Diana Arab

Executive Producer, Creative Director, Content Producer, +3





I am Diana Arab, a founder and creative producer with a passion for storytelling and media strategy. I lead a Dubai-based production house delivering original shows, branded content, and multi-platform experiences across TV, digital, and OTT. My work centers on assembling talented teams, shaping concept-driven narratives, and delivering high-quality entertainment that resonates with diverse audiences. With a background in arts and communications, I have built a track record of collaborative leadership, innovative formats, and culturally relevant storytelling for Arab audiences. I enjoy mentoring teams, exploring new media formats, and turning ambitious ideas into realities from concept to post-production.…I am Diana Arab, a founder and creative producer with a passion for storytelling and media strategy. I lead a Dubai-based production house delivering original shows, branded content, and multi-platform experiences across TV, digital, and OTT. My work centers on assembling talented teams, shaping concept-driven narratives, and delivering high-quality entertainment that resonates with diverse audiences. With a background in arts and communications, I have built a track record of collaborative leadership, innovative formats, and culturally relevant storytelling for Arab audiences. I enjoy mentoring teams, exploring new media formats, and turning ambitious ideas into realities from concept to post-production.

Available to hire

I am Diana Arab, a founder and creative producer with a passion for storytelling and media strategy. I lead a Dubai-based production house delivering original shows, branded content, and multi-platform experiences across TV, digital, and OTT. My work centers on assembling talented teams, shaping concept-driven narratives, and delivering high-quality entertainment that resonates with diverse audiences.

With a background in arts and communications, I have built a track record of collaborative leadership, innovative formats, and culturally relevant storytelling for Arab audiences. I enjoy mentoring teams, exploring new media formats, and turning ambitious ideas into realities from concept to post-production.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Fluent

Work Experience

Founder & Creative Producer

January 1, 2020 - Present

Founded and leads a Dubai-based media production company; develops and produces original TV and digital shows featuring top Arab talent, and creates multi-platform content. Responsible for concept development, scripting, casting, filming, editing, and post-production; collaborates with clients and broadcasters to tailor content for diverse audiences; builds and guides a creative team of producers, writers, and editors.

Executive Producer & Creative Contributor at Future Television

January 1, 1993 - January 1, 2006

Contributed to major campaigns, launches, and long-running TV programs. Built production teams, budgets, and delivered content under tight deadlines.

Freelance Media Producer & Consultant at GCC (Gulf Cooperation Council) Region

January 1, 2006 - January 1, 2019

Developed campaigns, shows, and branded content for major regional broadcasters; focused on delivering culturally resonant, high-quality media productions.