I am a results-driven Senior Digital Marketer with a remote-first approach and a passion for data-driven marketing. I lead global mobile app install campaigns and paid social programs, with budgets over €300k monthly, delivering CPA targets and growth across Android and iOS. I enjoy turning insights into action and collaborating with cross-functional teams to drive measurable business impact. Throughout my career I have built international marketing campaigns, improved conversion rates through testing and optimization, and partnered with product, analytics, and creative teams to deliver tangible results. I have a proven track record of increasing installs, optimizing trial-to-conversion, and elevating brand visibility across Google Ads, Meta, LinkedIn, Twitter/X, and Microsoft Ads.

Diana Baciu

I am a results-driven Senior Digital Marketer with a remote-first approach and a passion for data-driven marketing. I lead global mobile app install campaigns and paid social programs, with budgets over €300k monthly, delivering CPA targets and growth across Android and iOS. I enjoy turning insights into action and collaborating with cross-functional teams to drive measurable business impact. Throughout my career I have built international marketing campaigns, improved conversion rates through testing and optimization, and partnered with product, analytics, and creative teams to deliver tangible results. I have a proven track record of increasing installs, optimizing trial-to-conversion, and elevating brand visibility across Google Ads, Meta, LinkedIn, Twitter/X, and Microsoft Ads.

Available to hire

I am a results-driven Senior Digital Marketer with a remote-first approach and a passion for data-driven marketing. I lead global mobile app install campaigns and paid social programs, with budgets over €300k monthly, delivering CPA targets and growth across Android and iOS. I enjoy turning insights into action and collaborating with cross-functional teams to drive measurable business impact.

Throughout my career I have built international marketing campaigns, improved conversion rates through testing and optimization, and partnered with product, analytics, and creative teams to deliver tangible results. I have a proven track record of increasing installs, optimizing trial-to-conversion, and elevating brand visibility across Google Ads, Meta, LinkedIn, Twitter/X, and Microsoft Ads.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
French
Advanced

Work Experience

Senior User Acquisition Specialist at Pearson
April 1, 2020 - Present
Responsible for managing and optimizing digital acquisition campaigns while delivering performance insights across all marketing channels. Lead Google App Campaigns and Paid Social campaigns worldwide; manage monthly budgets exceeding €300,000; drive mobile user acquisition and meet CPA and growth targets.
QCon Conferences Marketing Manager (Remote) at C4Media Inc.
September 1, 2012 - April 1, 2020
Led global marketing strategy and digital acquisition campaigns for QCon conferences across London, San Francisco, New York, and Munich. Managed multi-channel campaigns across Google Ads, Meta, LinkedIn, Twitter/X, and Microsoft Ads. Optimized Google Ads campaigns, increasing ROAS from 200% to 800% and driving registrations and attendance.
Traffic & Ad Operations Manager (Remote) at C4Media Inc.
May 1, 2007 - September 1, 2012
Managed traffic and ad operations for Info Q Conference and related properties; conducted feasibility studies and risk assessments; collaborated with clients to mitigate risks; achieved 25% increase in customer satisfaction.
Content Operations Manager (Remote) at C4Media Inc.
May 1, 2006 - September 1, 2010
Managed end-to-end content operations for global software audience, ensuring timely delivery of technical articles, videos, and mini-books to support growth and engagement.

Education

Master Degree in Marketing & Management Strategies at Lucian Blaga University, Sibiu
January 1, 2006 - April 23, 2026
MiniMBA Marketing Week at Lucian Blaga University, Sibiu
January 1, 2022 - April 23, 2026
Bachelor’s Degree in Foreign Languages (English major, French minor) at Babes-Bolyai University, Sibiu
January 1, 2003 - April 23, 2026

Qualifications

Generative AI Foundations
January 1, 2025 - April 23, 2026
Pearson E Commerce Academy
January 1, 2025 - April 23, 2026
Google App Ads Certification
January 11, 2030 - April 23, 2026
Google Search Ads Certification
January 11, 2030 - April 23, 2026
Apple Search Ads Certification (in progress)
January 11, 2030 - April 23, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet