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I am a vibrant fashion senior designer, manager, and consultant with 20+ years of experience . Based in Europe, the Netherlands and good knowledge of the European and UK market. I consistently engage with fashion vendors to develop inventive collections and effective marketing strategies. I excel at streamlining design and marketing approaches to reach target audiences. I have a big network with brands, retail, wholesale , suppliers. Very strong at Playwear, licenses, Menswear and Womenswear. Technical designs, techpacks, full collections, advice, concepts and colorcards.…I am a vibrant fashion senior designer, manager, and consultant with 20+ years of experience . Based in Europe, the Netherlands and good knowledge of the European and UK market. I consistently engage with fashion vendors to develop inventive collections and effective marketing strategies. I excel at streamlining design and marketing approaches to reach target audiences. I have a big network with brands, retail, wholesale , suppliers. Very strong at Playwear, licenses, Menswear and Womenswear. Technical designs, techpacks, full collections, advice, concepts and colorcards.

Diana Heij

Designer, Creative Director, Brand Designer, +2

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I am a vibrant fashion senior designer, manager, and consultant with 20+ years of experience . Based in Europe, the Netherlands and good knowledge of the European and UK market. I consistently engage with fashion vendors to develop inventive collections and effective marketing strategies. I excel at streamlining design and marketing approaches to reach target audiences. I have a big network with brands, retail, wholesale , suppliers. Very strong at Playwear, licenses, Menswear and Womenswear. Technical designs, techpacks, full collections, advice, concepts and colorcards.…I am a vibrant fashion senior designer, manager, and consultant with 20+ years of experience . Based in Europe, the Netherlands and good knowledge of the European and UK market. I consistently engage with fashion vendors to develop inventive collections and effective marketing strategies. I excel at streamlining design and marketing approaches to reach target audiences. I have a big network with brands, retail, wholesale , suppliers. Very strong at Playwear, licenses, Menswear and Womenswear. Technical designs, techpacks, full collections, advice, concepts and colorcards.

Available to hire

I am a vibrant fashion senior designer, manager, and consultant with 20+ years of experience . Based in Europe, the Netherlands and good knowledge of the European and UK market. I consistently engage with fashion vendors to develop inventive collections and effective marketing strategies. I excel at streamlining design and marketing approaches to reach target audiences.

I have a big network with brands, retail, wholesale , suppliers.

Very strong at Playwear, licenses, Menswear and Womenswear.

Technical designs, techpacks, full collections, advice, concepts and colorcards.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Dutch

Fluent

English

Fluent

German

Intermediate

French

Intermediate

Work Experience

Creative Director, Circular Knit Supplier at HEINCO TEXTILES (Vilenzo)

December 31, 2004 - December 31, 2004

Led creative direction for a circular knit supplier, collaborating with private-label clients to develop concepts, colorcards and final collections. Coordinated fabric sourcing, sampling and fittings, oversaw production checks, and traveled to suppliers to ensure timely delivery.

Styling Lead Privat Label Ladies/Men at LOWLANDS FASHION

December 31, 2006 - December 31, 2006

Directed styling for private-label ladies' and men's fashion, created concepts and colorcards per brand, conducted competition shopping trips, designed and set up seasonal collections and oversaw fittings.

Styling Lead Project Ladieswear at NOBODY=PERFECT

December 31, 2006 - December 31, 2006

Analyzed customer types and body shapes, created adapted patterns to fit special bodies, purchased fabrics, and presented products on TV shows (BNN) and in Viva interviews.

Teacher at ARTEMIS ACADEMY

December 31, 2008 - December 31, 2008

Taught students how to build fashion collections, illustrated designs, and created technical drawings.

Design Lead Menswear at VF EUROPE

December 31, 2010 - December 31, 2010

Led menswear design for Wrangler & Maverick brands, developed concepts and colorcards per brand, created artworks and plaids, and coordinated samples with suppliers and buyers.

Design Lead, Flat Knit Supplier at VAN ROSSUM FABRICS

December 31, 1998 - December 31, 1998

Led flat-knit collection design, discussed concepts with buyers, managed seasonal collections, led sample knitters and supervised knitting machines.

Designer, Flat Knit Supplier at HANS VAN ROSSUM

December 31, 2003 - December 31, 2003

Created seasonal concepts, designed collections, and supervised production.

Design Menswear at BAILEYS

December 31, 2020 - December 31, 2020

Met with management to develop new collections, set up privat label collections, designed collections, and collaborated with the buying department.

Styling Lead Men at C&A Germany & Belgium

December 31, 2025 - December 31, 2025

Created concepts and colorcards, traveled to suppliers for meetings and sampling, attended fairs, designed and set up collections per brand, and oversaw fittings.

Design & Consultant Ladieswear - Menswear at VERITAS

December 31, 2025 - December 31, 2025

Analyzed customer types, conducted shopping trips and fairs; collaborated with management on concepts; developed colorcards, did fittings, and designed loungewear, homewear, underwear and socks; coordinated packaging and artworks.

Design Lead Ladieswear/Menswear at ZEB

December 31, 2016 - December 31, 2016

Set up new brands (Flair, Astrid Bryan, Nina); created private labels, managed design, buying, sizing, and fittings; oversaw production checks and trained staff.