I'm Diana Liebhard, an international marketing professional with an MSc in International Marketing Management. I bring hands-on experience across marketing strategy, market research, campaign support, and cross-functional collaboration, with a track record of delivering actionable insights across Europe and Asia (UK, DACH, South Korea). I'm internationally minded, highly organized, and execution-focused, with the ability to translate research and data into clear, actionable marketing and project recommendations. I am fluent in German and English, thrive in agile and remote team environments, and enjoy collaborating with sales, partners, and external agencies to drive go-to-market success.

Diana Liebhard

I'm Diana Liebhard, an international marketing professional with an MSc in International Marketing Management. I bring hands-on experience across marketing strategy, market research, campaign support, and cross-functional collaboration, with a track record of delivering actionable insights across Europe and Asia (UK, DACH, South Korea). I'm internationally minded, highly organized, and execution-focused, with the ability to translate research and data into clear, actionable marketing and project recommendations. I am fluent in German and English, thrive in agile and remote team environments, and enjoy collaborating with sales, partners, and external agencies to drive go-to-market success.

Available to hire

I’m Diana Liebhard, an international marketing professional with an MSc in International Marketing Management. I bring hands-on experience across marketing strategy, market research, campaign support, and cross-functional collaboration, with a track record of delivering actionable insights across Europe and Asia (UK, DACH, South Korea).

I’m internationally minded, highly organized, and execution-focused, with the ability to translate research and data into clear, actionable marketing and project recommendations. I am fluent in German and English, thrive in agile and remote team environments, and enjoy collaborating with sales, partners, and external agencies to drive go-to-market success.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

German
Fluent
English
Fluent

Work Experience

Field Marketing Associate (DACH) at LinkedIn
March 1, 2025 - October 1, 2025
Supported regional marketing initiatives across Germany, Austria, and Switzerland through market and competitive analysis. Analyzed campaign and CRM data to identify engagement trends and support optimization recommendations. Contributed to go-to-market activities in collaboration with sales, partners, and external agencies. Produced market insight and competitor reports to support positioning and pipeline development. Worked cross-functionally in a hybrid, remote-first environment to align marketing activities with commercial objectives.
International Marketing & Market Research Intern at Grapelab
March 1, 2024 - November 1, 2024
Supported international market entry initiatives for sustainable tech accessories, contributing research and localisation insights for four European markets. Conducted primary and secondary research across B2B and B2C segments, analysing consumer behaviour, cultural preferences, and purchasing drivers from 100+ survey responses, partner feedback, and desk research. Performed competitive and industry analysis covering 15–20 key competitors across Europe and Asia to support positioning, pricing, and differentiation decisions. Analysed campaign performance and market response data, contributing insights that supported content optimisation and engagement improvements across international channels. Collaborated with cross-functional teams across Korea and Europe, sharing market insights in an agile environment to support data-informed strategic decisions.

Education

MSc International Marketing Management at Coventry University, UK
January 1, 2023 - January 1, 2024
BA Languages for Global Communication with Marketing at Coventry University, UK
January 1, 2019 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality